5 Essential Features of an Ecommerce Site Whenever you see a successful business, someone once made a courageous decision. - Peter Drucker, management consultant How shoppable is your site? Does it have all the current and requisite features? How does it fare in consumer reviews and ratings? These are few of the major questions in the minds of modern-day sophisticated consumers that need some serious answering on the part of online business owners wanting to make it big in the ecommerce world. To be a reliable ecommerce portal in the long run, you need to keep certain things in mind before you give the green signal for your site to be up and running. Apart from costs and site maintenance, it’s the vital features of your ecommerce website that need special attention because at the end of the day only they will sustain day-to-day operations of your site. Let’s get down to learning 5 of those features that your ecommerce portal shouldn’t fail to incorporate early on: 1. Unique Logo: A unique, easily impressionable logo should be your business plan to start off on the right foot. Online shopping is all about visual imprints and a recognizable logo is a must for visitors to identify your organization. A matching logo for your business should form a part of the design plan. 2. Product Placement: You should place your products in order of priority – the latest and attention-grabbing ones first and the ordinary later. This is the secret to product catalog management. Popular branded products with special offers should appear at the top and front. 3. Shopping Cart: Seriously you can’t imagine an online store without a foolproof shopping cart system. It’s where shoppers select and add items to a basket-like icon finally terminating into purchases. Automatic price calculation of all the items you’ve purchased is also made easier by a shopping cart at the time of checkout. It’s one software that you just can’t ignore. 4. Payment System: Every ecommerce site should feature preferred payment systems – cash on delivery, PayPal, credit card, debit card, etc. These payment systems are supposed to be attended by suitable icons. All the payment details should preferably be displayed on your home page for easy notice. 5. Communication Channels: All communications between shoppers and retailers pertaining to online transactions normally take place through emails, sms, and phone calls. Sometimes there is a full-time customer care service for example live chats round the clock to take customer enquiries in both the pre-sale and after-sale periods. This feature shouldn’t be a problem given the advanced technological world we reside in today.

These are just few of the basic features of an ideal ecommerce portal that you can’t overlook at any cost.