1 Listen to the Buzz

2 Think Globally Locally

3 Create Value

5 Optimize & Validate

4 Tell a Story

5 ESSENTIAL TIPS FOR CONTAGIOUS BUSINESS IDEAS

At Quantron Systems we know how tough it is to come up with

new ideas in a saturated global market. Especially ideas, which

are contagious and increase sales for clients. To combat this

problem we gather in the boardroom at the beginning of every

week and let our staff share their insights from the world of

tech, apps, design, culture and consumer trends. Together

we’ve come up with “5 Essential Tips for Contagious Business

Ideas.” Feel free to share this document or get in touch with us

to bring your ideas to life!

OVERVIEW

1. LISTEN TO THE BUZZGoing with your gut is great, but to brainstorm contagious business ideas

for mobile apps, sofware or brands you need to listen carefully to what’s

out there. That means understanding the culture you are in and being aware

of consumer voids. There are many ways you can do this, including having

clients fill out surveys, reading articles and using SEO tools.

Two options we recommend are BuzzSumo and Google Trends.

BuzzSumo is a relatively new online tool, which provides valuable

insights into trending content and segments shares based on popular

social media platforms. Google Trends is a great tool to see the

timeline and geo popularity of a search term and be able to forecast

what breakout variations will be gaining traction in the near future. Image courtesy of [stockimages] / FreeDigitalPhotos.net

Image courtesy of [stockimages] / FreeDigitalPhotos.net

2.THINK GLOBALLY LOCALLYSometimes, in order to stand out locally you have to think globally. We now

live in a global village where consumer behaviour patterns halfway across

the world can spark change in our own backyard. One resource we

recommend to everyone is trendwatching.com. They recently developed a

consumer trend canvas, which helps you find opportunities for innovation. The

site also provides macro overview of trends correspondents are spotting from around

the world!

If you still crave more information regarding innovative business

ideas shaping the world, check out trendwatching.com’s sister site

springwise.com - “your essential fix of entreprenural ideas.”

3.CREATE VALUEOften times “novelty” is confused with “value” and in most cases the

pitfall of scalable solutions. In order to have contagious business ideas,

which increase sales you have to think about the end user at all times.

Take for example one of the earliest bicycles ever designed. It came

after the Velocipede, but with one novel exception - a larger front wheel.

Makers concluded that larger wheels allowed you to travel farther and ignored practically

all together. The result? Users enjoyed the novelty of the bike but crashed frequently.

The same principal applies to our modern day technology. Recently

we developed a bench press app to help athletes keep track of their

exercises efficiently. We could have designed the mobile app with a

host of “novel” features, such as augmented reality; however,

there’s more value in simplifying an athlete’s routine than

entertaining him or her at the gym. Image courtesy of Quantron-Systems.com

4.TELL A STORYIf a mobile app, brand or online portal simplifies the way an end user

completes a task, then there is a good chance it can also help the user

tell a story. Why do stories matter? Because by and large customers

broadcast their stories on social media channels.

Some corporate anthropologists even argue we adapt and live

through certain experiences in order to tell stories. If you are in

the B2C sector for example, the story can revolve around the

interval achievements of your customers. If you are in the B2B

sector this could mean awarding badges to your best partners and

providing them with trust indicators on their site. Image courtesy of [stockimages] / FreeDigitalPhotos.net

5. OPTIMIZE & VALADATEOptimizing your ideas is one of the best ways to ensure progress. Keep in

mind the golden rule of 80/20, or otherwise known as “Pareto's

Principle.” Broadly speaking, 20% of your input will give you 80% of your

results and sometimes these numbers will be even more skewed. It’s like finding a

ladder to your end goal.

Save yourself time and energy by focusing on resources, which can transparently

validate or dismiss your idea. Tools such as Optimizely.com can help

with your A/B testing needs. The Lean Canvas can help document

your business idea in less than 20 minutes (Leanstack.com). And

finally, Google Adwords can help you setup campaigns for your beta

ideas and track the response of your potential customers from

beginning to end. Image courtesy of [stockimages] / FreeDigitalPhotos.net

Quantron Systems has been developing

mobile app, software, internet solutions, and

games since 2008. We are based in Markham,

Canada and Saint-Petersburg, Russia. Our +20

staff is made up of talented skilled engineers

that have all gained an invaluable experience

in creating Windows, Mac OS X, Linux/Unix,

iOS (iPhone, iPad, iPod), Android, Windows

Mobile, and Symbian-based services for

diverse organizations across various industry sectors. Among our

happy customers are those from Russia, Europe, and North America.

For more information visit Quantron-Systems.com or get in touch

with us for a free quote via Quantron-Systems.com/Contactus.

Quantron-Systems.com/Contactus

CONTACT US