5 ESSENTIAL CRITERIATO TARGET THE IDEAL CLIENTS

Kamran Malik

OBJECTIVETo be physically, emotionally & financially better off

AGENDA

• Discuss 5 criteria to target the ideal prospects• Hands on exercise

• Assess previous, present and future prospects on the five targeting criteria

• What now?• How do you approach your ideal prospects?• Multiple streams of leads• How to get their attention?• Example of an actual campaign

Photo by WilliamMarlow - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35359094@N08 Created with Haiku Deck

Photo by benleto - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/54566918@N00 Created with Haiku Deck

Knowing what to look for could … SAVE THE DAY

DO YOU KNOW…What to look for when pursuing prospects?

Photo by colemama - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33901022@N00 Created with Haiku Deck

Photo by Richard_of_England - Creative Commons Attribution License https://www.flickr.com/photos/57827564@N03 Created with Haiku Deck

THE 5 CRITERIA

1. HIGH TRANSACTION VALUE

Minimum $500 per transaction

Low cost, high volume

Multiple location

2. PROOF OF VALUING EXPOSURE/ADVERTISING

How are they currently advertising?

Traditional Digital Both

3. IDENTIFIABLE PAIN OR CHALLENGE

4. AFFINITY/KNOWLEDGE OF AN INDUSTRY OR NICHE

5. ACCESS TO PRIMARY DECISION MAKER• Within two steps

PUTTING IT INTO PRACTICEExercise

Giv

e m

e 3

exam

ple

s in

each

cate

gory

Acme Inc. x x

OUTCOMES

Time Budget Effort Energy

WHAT NOW?The Approach

MAKE YOUR PRESENCE KNOWN

FROM INVISIBLE TO ROCKSTAR

MULTIPLE STREAMS OF LEADS

Will you marry me?

BUYING HABITS HAVE CHANGED

Sales statistics

• 48% OF SALES

MARKETING CAMPAIGN EXAMPLE

Wrap up

Multiple streams of leads

Multiple impressions

Become known like a rock star

The riches are in the niches

My WageI bargained with Life for a Penny,

And Life would pay no more,However I begged at eveningWhen I counted my scanty store.

For Life is a just an employer,He give you what you ask,But once you have set the wages,Why, you must bear the task.

I worked for a menial’s hire, Only to learn, dismayed,That any wage I had asked of Life,Life would have willingly paid. - Jessie B. Rittenhouse

THANK YOU