INTRODUCTION OF MICHAEL PORTER'S FAMOUS FIVE FORCES

• simple perspective for assessing and analyzing the competitive strength and position of a corporation .

• understand both the strength of your current competitive position, and the strength of a position you're considering moving into.

FIVE IMPORTANT FORCES

• Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation. These are:

• Supplier Power.• Buyer Power.• Competitive Rivalry.• Threat of Substitution.• Threat of New Entry.

Five Forces Analysis

Five Forces Analysis

• THREAT OF NEW ENTRY.• STAR TOURS• RELIANCE.• KINGFISHER.

Five Forces Analysis

• Competitive Rivalry.• Imperial Palace Goregaon, Mumbai ,• The Resort Malad, Mumbai,• The Leela Kempinski Chhatrapati Shivaji International Airport, Mumbai• Ramada Plaza Palm Grove Juhu, Mumbai• Ramada - Navi Mumbai , Mumbai• The LaLiT Mumbai Chhatrapati Shivaji International Airport, Mumbai• Ramada Powai Hotel and Convention Centre Powai, Mumbai• Grand Sarovar Premiere Goregaon, Mumbai• Meluha - The Fern Powai, Mumbai• Trident, Bandra Kurla Bandra East, Mumbai• The Retreat Hotel & Convention Centre Malad, Mumbai• ITC Grand Central Chhatrapathi Shivaji Terminus, Mumbai• The Westin Mumbai Garden City Goregaon, Mumbai• Hotel Marine Plaza Churchgate, Mumbai• The Waterstones Hotel Chhatrapati Shivaji International Airport, Mumbai• Trident, Nariman Point Nariman Point, Mumbai

• ITC Maratha Chhatrapati Shivaji International Airport, Mumbai

• Vivanta by Taj - President (A Taj Hotel)Cuffe Parade, Mumbai

• Sahara Star Domestic Airport - Ville Parle, Mumbai• Sun-N-Sand Juhu, Mumbai• The Oberoi Nariman Point, Mumbai• Hotel Sea Princess Juhu, Mumbai• The Orchid Domestic Airport - Ville Parle, Mumbai• Oakwood Premier Juhu, Mumbai• Taj Mahal Palace And Tower Colaba, Mumbai

Five Forces Analysis

• Buyer Power.• Filmstars• Foreigners• Politicians• Businessman• High class people

Five Forces Analysis

• Supplier Power.• Art and craft• Automobile• Computers• Cosmetics• Electronics• Food and beverages• Telecom• Books stationary• Natural stones

Five Forces Analysis

• Threat of Substitution.• 3 star hotel• Lodgging