5 free online tools your charity can use

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April 21, 2010 5 Free Online Tools Your Charity Could Use

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Recording: http://www.vimeo.com/11118656 One of the great things about the online world is the stuff you can get for free! Join us to learn about five different tools you can use that will save your charity money.

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Page 1: 5 Free Online Tools Your Charity Can Use

April 21, 2010

5 Free Online ToolsYour Charity Could Use

Page 2: 5 Free Online Tools Your Charity Can Use

CanadaHelps.orgWhat is CanadaHelps?

A public charitable foundation that provides accessible and affordable online technology to both donors and charities.

For Charities

A cost-effective means of raising funds online.

For Donors

A one-stop-shop for giving.

CanadaHelps is a charity helping charities.

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 3: 5 Free Online Tools Your Charity Can Use

Today’s Presenter

Zenia WadhwaniDirector, Program Development

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 4: 5 Free Online Tools Your Charity Can Use

For the best webinar experience, close all other applications.

Reminders

Type questions in the Questions Log

Turn up your volume

You can hear us, but we can’t hear you

Webinar recording and slideswill be available on

www.mycharityconnects.org

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 5: 5 Free Online Tools Your Charity Can Use

FREE STUFF!

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 6: 5 Free Online Tools Your Charity Can Use

Sites

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

#1

Page 7: 5 Free Online Tools Your Charity Can Use

Create a website easily and quickly

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

… just add content.

Page 8: 5 Free Online Tools Your Charity Can Use

Be mindful

• A little tricky if you want to use a custom URL to bring visitors to your Google Site

• Customization outside of the templates provided is limited

• Space is limited to 100 MB

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 9: 5 Free Online Tools Your Charity Can Use

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Analytics#2

Page 10: 5 Free Online Tools Your Charity Can Use

What should I be tracking?

• Visitors over time

• Traffic sources

• Keywords

• Top content on your website

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 11: 5 Free Online Tools Your Charity Can Use

Be mindful

• If you’re not used to HTML coding, you may need some help to integrate

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 12: 5 Free Online Tools Your Charity Can Use

Web-based email marketing and email list manager.

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

#3

Page 13: 5 Free Online Tools Your Charity Can Use

Free Features

• Store up to 500 subscribers

• 3000 emails per month

• Use of premium features

• Free resources to get started

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 14: 5 Free Online Tools Your Charity Can Use

HTML Templates

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• 70+ to choose from

• Different themes for different occasions

• Further customize colors and images

Page 15: 5 Free Online Tools Your Charity Can Use

Nonprofit Program

• Debuted in Canada in February 2010

• Benefits– Premium branding

– Be in the same channel as other nonprofits

– No restrictions to your uploadsFor audio, turn on your speakers,

or Call (323) 417-4600, code 182-813-695

#4

Page 16: 5 Free Online Tools Your Charity Can Use

Examples

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 17: 5 Free Online Tools Your Charity Can Use

Be mindful

• There are requirements and an application process– Go to http://www.youtube.com/nonprofits?info_lang=ca for more info

• Videos are becoming a necessity

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 18: 5 Free Online Tools Your Charity Can Use

An incredibly easy way to create a dynamic video.

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

#5

Page 19: 5 Free Online Tools Your Charity Can Use

Create dynamic 30 second videos

• Use pictures and video clips you already have

• Add text

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 20: 5 Free Online Tools Your Charity Can Use

Choose from over 500 songs

Great selection of royalty-free music to use for your slideshows.

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 21: 5 Free Online Tools Your Charity Can Use

Share Your Videos

Share on many social networks, where ever your audience might be.

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 22: 5 Free Online Tools Your Charity Can Use

Embed to your website

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 23: 5 Free Online Tools Your Charity Can Use

Upgraded Features

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

• Unlimited DVD quality videos

• Link back to your site

• Use of over 500 songs (for commercial use)

Page 24: 5 Free Online Tools Your Charity Can Use

Animoto for a Cause

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 25: 5 Free Online Tools Your Charity Can Use

Examples

• MCC Conference Intro and Wrap-up videos

– http://animoto.com/play/Oh7AMT32NV9w1jO1CWnqNA

– http://mycharityconnects.org/conference

• Canadian Hero Fund

– http://www.youtube.com/watch?v=ad-nsMJbUyU

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 26: 5 Free Online Tools Your Charity Can Use

An online social media account manager (for Twitter, Facebook, WordPress).

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

#6

Page 27: 5 Free Online Tools Your Charity Can Use

Hootsuite Dashboard

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 28: 5 Free Online Tools Your Charity Can Use

Organize Your Lists

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 29: 5 Free Online Tools Your Charity Can Use

Multiple Users

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Page 30: 5 Free Online Tools Your Charity Can Use

Track Your Stats

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Date rangeGraphic representation

See which posts are referred the most and where

Page 31: 5 Free Online Tools Your Charity Can Use

QUICK BONUS ROUND: ANOTHER 6

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 32: 5 Free Online Tools Your Charity Can Use

6 More Free Things

• Vertical Response (Email Program)

• OpenOffice.org (Office suite)

• Gnu Image Manipulation Program (GIMP)

• Scribus (Adobe InDesign alternative)

• Inkscape (Adobe Illustrator alternative)

• Doodle (Online scheduling)

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 33: 5 Free Online Tools Your Charity Can Use

ABOUT MYCHARITYCONNECTS

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Page 34: 5 Free Online Tools Your Charity Can Use

• Free online resources

• Information about technology

• Video demonstrations

• More webinars

• Past webinar recordings

• Learning opportunities

• Events

“Monthly Giving: A Tool for Sustainable Fundraising”

May 5: 2PM – 3PM (Eastern)

www.mycharityconnects.org

“When Communities Come Together to Give: What Haiti

Taught Us About Online Fundraising”

May 19: 2PM – 3PM (Eastern)

Page 35: 5 Free Online Tools Your Charity Can Use

Early Bird Ends

April 30th

• Two days packed with great information about all that the online world has to offer charities and non-profits

• Learn all about using the internet to fulfill your mission

• Get familiar with the stuff you don’t know, moving on the stuff you do, and correctly evaluate the stuff you’ve done

• Part of Net Change Week, and in collaboration with SiG@MaRS

MyCharityConnects Conference 2010

JUNE 7 – 8 | MaRS Centre, Toronto

REGISTER TODAY!

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 36: 5 Free Online Tools Your Charity Can Use

Question and Answer

You can hear us, but we can’t hear you

Ask questions here

Ask away!

For audio, turn on your speakers, or Call (323) 417-4600, code 182-813-695

Page 37: 5 Free Online Tools Your Charity Can Use

Thank you for attending!

Webinar slides and recording will be up on:

www.mycharityconnects.org/pastwebinars

Check out www.mycharityconnects.org for more resources!

Questions, feedback, comments?

Email us at: [email protected]