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5 Great Ways Car Dealers CanUse Yard Signs

•Car dealerships use many marketing tactics to attract customers, from direct mail ads to TV commercials.

•While these ads get a lot of exposure, they don’t necessarily produce the best result.

•Signs are a more-affordable way to market your dealership.

•There are countless ways to use yard signs on your lot, but here are some of the most-common.

•Feature the new year’s models in your signage.

•Customers get excited when you have something new, so use lawn signs to get their attention.

•Feature high-quality pictures of the new vehicle(s) on the signs so buyers will know what to look for when they’re browsing.

New Inventory

•Financing could be what sets your dealership apart from the rest.

•Show customers what financing you have available.

•Use yard signs to show that you can assist those with poor credit, you have special offers for those with great credit, etc.

•Convey the message that you want to help your customers. Don’t let financing be an obstacle to making a sale.

Financing Offers

•Car dealerships thrive on holiday sales and special events.

•Create a fun and exciting atmosphere on your lot so you have the opportunity to reach new customers and sell lots of vehicles.

•Promote these events with yard signs at your entrance and near the area of your lot where the sale or event is being held.

•Once your event is over, store the signs carefully as you can use them again next year!

Holiday and Event Promotion

•There are a lot of vehicles on your lot, which means that traffic can sometimes be a bit tight.

•Use yard signs to direct customers to where they need to go.

•Have reserved parking signs for customers, and also directionals to the service department, the used section, etc.

•By creating a flow in your parking lot, you’re reducing the amount of confusion and potential accidents.

Direct Traffic

•Use yard signs to display notices about your security measures.

•This wards off potential after-hours vandals and sends a message to your customers that their vehicle is safe on your lot.

Security

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