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5 Great Ways Retailers Can Use Yard Signs

•Retailers use a variety of tools and tactics to reach new customers, and yard signs are one such option.

•Yard signs are inexpensive, more-or-less repositionable, and very visible.

•Here are some of the many ways you, as a retailer, can use yard signs to drive traffic into your store.

•The biggest draw for shoppers is of course, a sale.

•Use lawn signs to promote your sale and create a sense of excitement and urgency.

•Convince shoppers to get in soon to check out your great deals.

•List some of your best offers and a deadline on your yard signs.

Sale Promotion

•When the season’s new merchandise has arrived in your store, you’ll need to let customers know.

•Yard signs around your store and around town get the attention of both loyal customers and prospective new ones.

•Include pictures of your new merchandise, especially if the product has been anticipated for awhile.

•Use signs to build buzz for your store and your new products.

New Merchandise

•Retailers make the most of the holidays, as customers have more discretionary income and are looking to give gifts.

•Use signs to show your holiday spirit and feature your great specials.

•A well-designed holiday sign can be used over and over—just store it carefully during the year.

Holiday Specials

•When your store is preparing for its Grand Opening, use yard signs to get the attention of shoppers in the area.

•They’ll already be curious about what’s coming, so list your store’s name and the date you open.

•This will get your future shoppers talking about and anticipating opening day.

Coming Soon

•For a business that is hard-to-find, lawn signs can be helpful for directing customers.

•Place them strategically throughout your shopping center or down the road from your store.

•Make sure to have approval from the appropriate parties before displaying your signs.

Off-Site Directionals

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