5 huge email mistakes that businesses make
DESCRIPTION
Email Branding Email Disclaimers Email Advertising Mobile Email Email Signature Management www.crossware.co.nzTRANSCRIPT
5 huge email mistakes that businesses make
The basic email signature destroying your brand image.
Mistake #1 - Branding
Every email should feature correct logos and contact
details.
Consistency is an integral part of branding.
Mistake #1 - Branding
Don't destroy your own brand via inconsistent email
signature design.
Mistake #1 - Branding
Ignoring the latest email regulations.
Mistake #2 – Compliance
Policies are becoming more common as internet security tightens, just one stray email
could result in a fine.
Mistake #2 - Compliance
Protect yourself from unnecessary fines – include
legal disclaimers on all emails.
Mistake #2 - Compliance
Missing out on advertising opportunities.
Mistake #3 – Advertising
Why limit your advertising to specific email campaigns?
Every email can be used as a promotional tool.
Mistake #3 - Advertising
Turn the simple, everyday email into a hugely effective
advertising opportunity.
Mistake #3 - Advertising
Losing control of your email signatures.
Mistake #4 - Management
Email signatures are best not left to the ‘average Joe’.
Take control of your signatures.
Mistake #4 - Management
Don’t leave your email signatures in the control of
your employees.
Mistake #4 - Management
Letting smartphones re-create
your problems.
Mistake #5 - Mobile
Company emails should not end with “sent from my
iPhone”
Don’t let smartphones make your emails appear
unprofessional.
Every email should be consistent.
Mistake #5 - Mobile
Crossware Mail Signature
Free Trial www.crossware.co.nz/trial
Phone+64 9 303 2222
The Solution