5 innovating ways to market your dental practice
Post on 24-Jul-2016
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DESCRIPTIONLearn how to effectively market your dental practice online.
Brought to you by: www.whypaymoredental.com
5 Innovating Ways to Market Your
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5 Innovating Ways to Market Your Dental Practice
Creating a Competitive Edge Using Digital Strategies to Reach New Patients
The world of marketing has changed significantly in the last few decades, and as a result, so
must the manner in which dental practices attempt to attract new customers while retraining their
existing patients. While no guarantee can be attached to any one method, proven or otherwise, a
certain level of dependability does accompany newer strategies for advertising. In fact, one
might equate the development of modern marketing strategies with the creation of the
competitive advantage enabling one to garner a strong database of patients.
What Does Having a Competitive Edge Mean?
Its simple. If your practice has a competitive edge, it stands out in some way when compared to
other dental facilities in the area. Either its easier to find, more affordable to use, simpler to get
an appointment, helps busy patients remember their appointments, or offers recent reviews of its
staff members and office. Without this edge, your dental practice is less likely to experience a
consistent surge in new patients or retain the patients that it already has.
COMPETITIVE EDGE = SUCCESSFUL
NON-COMPETIVE PRESENCE = INVISIBLE
Competition within the Industry
With a new influx of dental graduate students each year, the total number of active dentists is
expected to continue rising, despite retirements and life circumstances. As a result, the need to
create an edge in your marketing efforts is going to be a critical component of any measure of
success that you have. Moreover, the manner in which you advertise needs to get in line with the
digital age if you want to keep up with or standout amongst your competition.
According to a survey conducted by the American Dental Association (ADA) in 2013,
more than 195,000 practicing dentists existed in the United States during that time. The
competition for patients is sure to have become even fierce over the last few years,
creating holes in the schedules of most dentists across the country.
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Patient Availability Isnt Something That a Dental Practice Can Rely on Ever!
In addition to the competition provided by active dentists practicing in a specific geographic
location, the availability of patients varies not only according to the number of people living in
the area but also because of prevalent opinions regarding the need for dental care, the expense
associated with visiting a dentist, and the time involved to make an appointment and keep it. At
any given time, a large portion of the adult population is foregoing dental treatment. Sadly, the
dental health of many children is also being neglected. This behavior is occurring for a number
of reasons, and the details dont always circulate around money.
The data included in the following tables has been compiled by the Health Policy Institute,
formerly known as the Health Policy Resources Center, an organization dedicated to sourcing
critical knowledge for the benefit of the dental care system in the United States. The statistics are
from the year 2014. Each table shows a breakdown by percentages of patients seeking dental
treatment during that particular year.
Visiting the Dentist Percentage of Adult Patients
Every 6 months 52.30%
Once a year 15.40%
Every 2 to 3 years 11.00%
Not in the last 5 years 21.30%
While adults are less likely to see their dental care provider on an annual basis than children, the
numbers are still staggering. At least 10% of children below the age of 18 have not visited their
dentist in the last five years. The numbers show that a large percentage (47.70% of adults and
36.40% of children) of the American population is in need of more frequent dental care. What if
you could innovatively market your services to some of these individuals?
Visiting the Dentist Percentage of Patients Under 18 years
Every 6 months 64.60%
Once a year 20.30%
Every 2 to 3 years 4.40%
Not in the last 5 years 10.70%
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Traditional Marketing No Longer Delivers the Desired Impact
Relying on traditional methods to reach new patients is an ineffective endeavor that delivers slow
growth for a dental practice if any at all. The ease of using a search engine has changed the way
in which most people find any type of business or service that they are interested in today.
In particular, using the internet to search for something provides consumers with instant results,
allowing the individual to act immediately. Your dental practice doesnt need to be the one the
patient finds first, it just needs to be one that can be contacted immediately or the office that
stands out against the competition as having better options.
Traditional advertising can hold a debilitating negativity. It always relies on a targeted audience
following through during normal business hours, creating the opportunity for the individual to
make a different selection, one that is less than favorable for your dental practice.
The survival of your dental practice depends on your ability to embrace changing times,
eschewing traditional marketing strategies that limit your business growth for innovative
techniques that increase the likelihood of filling empty patient slots in your daily schedule. This
is what being found on the internet can do for your dental facility:
Click Here to Set Up an Appointment = New Patients
How Did Consumers Find Dental Providers in the Past?
Decades ago, people turned to what was known as The Yellow Pages, a thick book compiling
businesses and their contact information by category. Today, The Yellow Pages has become an
online resource that allows people to access the names and contact information of providers
picking up where the hard copy left off. However, this type of search doesnt allow for
comparisons of multiple providers, creating a guessing game as to whether or not the consumers
selection is going to be a good fit.
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How Are New Customers Finding Their Next Dentist?
Recent studies have shown that more than 90% of consumers who turn to their computers in
order to make a purchase or find a provider begin their activity by initiating a search. Most
likely, they begin with a simple search that includes the words dentist and a geographic location.
If you dont have an online presence, your facility might not even turn up in the results. In fact,
this type of search typically generates a few paid-for advertisements, a small collection of
dentists, whitepages.com, yelp.com, and the yellowpages.com.
Since todays internet savvy consumers know that the information they want is available
somewhere online, they are now searching for a topical website that provides a highly specific
list of results. This is where websites like WhyPayMore Dental are becoming so popular. They
provide the consumer with exactly what is desired a place to compare dentists by everything
that is important to the consumer.
For some individuals, the criteria used to conduct a search might include:
Dental specialties: Orthodontics, pediadontics, endodontics, oral, and more.
Location: Whether or not the office is easy to get to or located nearby.
Hours: Whether or not Saturday or evening hours are available.
Insurance: The names of the insurance plans that are accepted.
Discounts: Whether or not there any discounts for new patients.
Harnessing the Power of a Topical Search
Consumers are fully taking advantage of websites that cater to users looking for a specific type
of information. This practice is known as topical searches, and it has been growing in popularity
over the last few years as consumers discover how easy it is to find what they want, in the
location that they desire, and at a price they are willing to spend.
Topical websites create a win-win situation for advertisers too, because they create an online
presence that generates traffic and the possibility of brand new customers. Since advertisers on
the site have a level field, your area of expertise and any special features that you offer is going
to put your practice at the top of the list for many potential patients.
In fact, online marketing has never been so easy. With topical searches gaining ground as a
popular method of finding a dental provider, it only stands to reason that individuals actively
searching for a dentist are going to set up an appointment as well. Topical search websites can
generate a reliable stream of prospective customers in order to promote profitability and growth.
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Why Its Important to Reach