5 interesting tipping points and what they taught us via our no.1 game parking frenzy
DESCRIPTION
Games2win is one of the top 20 online gaming businesses in the world (as per comScore). Our recently launched iOS game, Parking Frenzy 2.0, has parked itself at the top of the free apps chart on iTunes store. Through this presentation, we want to share 5 interesting tipping points and what they taught us, with the app developers fraternity. The ‘intent’ of sharing this data is to help developers gain some insights about what to expect to reach the No.1 position on the iTunes App stores, basis our experience. Please note that each app is unique & hence data cannot be generalized.TRANSCRIPT
“Parking Frenzy 2.0” by Games2win:
The #1 Game App in the world!
5 Tipping Points
& what they taught us.
Data Point:
On the 7th of June’12, our Parking Frenzy 2.0
game became the No.1 Game & No.1
Overall App in the USA.
Tipping Point 1: We trended towards #1 in the UK, Australia and
other countries before the US became No. 1
#1 App on the
USA iTunes
Store
#1 App on the
iTunes Store
Tipping Point 2: On the day we achieved Rank No.1 in the USA,
our download velocity stabilized at 450k App
installs per day.
Tipping Point 3: To achieve Rank No.1 in the USA, the App had
been downloaded 1.5 million times (globally)
within 8 days of its launch.
#1 App
position
Tipping Point 4: On the day of reaching the No.1 rank, this is what
the download data of the top countries looked like.
Tipping Point 5: Daily Active Users (DAUs) climbed to about 600k
on the day we reached Rank No.1 and stabilized
from that day onwards.
#1 App
position
5 pointer Summary
1. Build support : Attain download volumes in other relevant
geographies.
2. Watch your growth rate : we improved by 100K each day
before peaking at 450K downloads a day.
3. Get 1.5 million downloads globally : The faster it’s done,
the more likely it will reach the No.1 spot.
4. Aim to be #1 on the iTunes USA Store : it’s the Holy Grail
of App Ranks, is the toughest to reach and gets you
maximum recognition.
5. Virality through Daily Active Users : Users drive organic
downloads. We needed at least 600k DAUs a day!
Important Notes
• Games2win did not invest in any advertising or marketing or
promoting ‘Parking Frenzy 2.0’. All the metrics are ‘organic’
and generated via the iStores directly.
• The charts are from our accounts at flurry & appfigures.com
• The ‘intent’ of sharing this data (which few publishers share) is
to help developers gain some insights about what to expect to
reach the No.1 position on the iTunes App stores on the basis
of our experience. Please note that each app is unique &
hence data cannot be generalized.
• Also review our important blog that covers subjective
discussion on the Parking Frenzy 2.0 success - The 5 lessons
we learnt from our No.1 iTunes Game - Parking Frenzy
Contact
Alok Kejriwal -
CEO and Co-Founder
E-mail – [email protected]
Facebook – facebook.com/rodinhood
LinkedIn – Alok Kejriwal
Twitter – @rodinhood
Mahesh Khambadkone -
COO and Co-Founder
E-mail – [email protected]
LinkedIn – Mahesh Khambadkone
Twitter – @khambadkone
Tejas Shah -
Business Intelligence
E-mail – [email protected]
LinkedIn – Tejas Shah
Twitter – @tejas986
Visit our Business blog
Games2winmedia.com