5 key factors in a successful referral program
TRANSCRIPT
5 Key Factors in a Successful
ReferralProgram
HINT (CLOSED-LOOP)
1. Maximize Awareness Getting a large number of referral prospects into the pipeline and engaged with your sales team is critical to your program’s success.
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2. Make it a seamless experience
The referral program website must be both comprehensive and easy to use and understand.
3. Keep your advocates and prospects in the loop!
Keeping your advocates informed by communicating the status of each referral is key to keeping them happy.
4. Help people to refer off-line as well! Some common and important referral methods to leverage include: Printed referral cards, verbal referrals, email referrals, and social media referrals.
5. Recognize the power of referrals Referrals have the power to create an enormous amount of brand equity in prospects that are interested in your products and services.
