5 keys to effective social media marketing for business presentation

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1. Participants are in listen only mode 2. There will be a question and answer period after the presentation WELCOME TO THE SEMINAR The 5 Keys To Effective Social Media Marketing For Business Presented by

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http://renegadebusinesssolutions.com/social-media-marketing/ Do You Want To Increase Your Business Leads By More Than 300% In Just A Few Weeks? Then you'll need to know the 5 Keys To Effective Social Media Marketing For Business. Improper use of social media sites like Facebook or Twitter can not only lower your marketing impact, it can damage your brand. This presentation is taken from a one hour webinar on the strategies of how to properly use social media for business and open the flood gates to new leads. The presentation description is below. The 5 Keys To Effective Social Media Marketing For Business Topic: Social Media Marketing Facebook, Twitter, YouTube, LinkedIn and all the others...we've all heard about them but how do you use them for business? It's more than just throwing up a page or using the same tactics you use for your personal pages. In this workshop you'll learn what social media really is, if & why you should use it, how to minimize your efforts and maximize your results, and the critical strategies needed to launch a successful business social media marketing campaign. This workshop will not go into details of how to setup or manage accounts on specific social media channels. It instead discusses the strategy, techniques, and decisions that go into social media marketing. Subsequent workshops discuss specific media channels and how to use them.

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Page 1: 5 keys to effective social media marketing for business presentation

1. Participants are in listen only mode

2. There will be a question and answer period after the presentation

WELCOME TO THE SEMINAR

The 5 Keys To Effective Social Media Marketing

For BusinessPresented by

Page 2: 5 keys to effective social media marketing for business presentation

1. Thank for attending

2. Please fill out the online survey after the presentation

WELCOME TO THE SEMINAR

Page 3: 5 keys to effective social media marketing for business presentation

RENEGADE BUSINESS SOLUTIONS 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING FOR BUSINESSEnhance your lead generation & sales

Page 4: 5 keys to effective social media marketing for business presentation

Social Media Presentation OverviewThe 5 Keys To Effective Social Media Marketing

For BusinessPresented by

Who I Am

What is Social Media?

Why Use Social Media Marketing?

Why Social Media Works

The 5 Keys

Page 5: 5 keys to effective social media marketing for business presentation

Social Media Marketing Strategy Who I Am

About Your Presenter:

Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com

Over 19 years marketing experience

Started as an event promoter

Worked with several Fortune 500 companies

Expert knowledge of Inbound Marketing

Page 6: 5 keys to effective social media marketing for business presentation

What is Social Media Marketing?

1. Use of social media channels as part of integrated marketing communications

2. Usually center around efforts to create content that attracts attention

3. Generates online conversations

4. Encourages readers to share it with their social networks

5. Message spreads from user to user

Marketing What Is Social Media Marketing?

Page 7: 5 keys to effective social media marketing for business presentation

Marketing Strategy Social Media Statistics

Social Media – The Numbers

• Facebook #1 Social Media Site• Over 500 Million people

worldwide• 3.5 Billion pieces of content

shared• Over 35 Million people

update their status daily - Active Audience

• Over 3 Million Fanpage – 8 Million joining the pages

• Over 1.5 Million Local Business

• Twitter • 75 Million Accounts • 15 Million active

• LinkedIn• 50 Million users• 80% of companies say they

use service to find employee candidate

• Flickr – 4 Billion images

Page 8: 5 keys to effective social media marketing for business presentation

Social Media Marketing Why Use It?

External benefits of social media

Increase Lead Generation

Increased Sales

Position You As An Industry Leader

Expanded Influence

Network & Meet New People

Fun

Page 9: 5 keys to effective social media marketing for business presentation

Internal benefits of social media

LOW RISK, HIGH REWARD

Suggested Techniques

• Web 2.0 Channels

• Blog

• Videos

• White Papers

Lower costs

Greater Distribution

Interactive Capabilities

Unmatched Targeting

Unparalleled Tracking

Unprecedented Sales & ROI

Social Media Marketing Why Use It?

Page 10: 5 keys to effective social media marketing for business presentation

Social Media Marketing Status– HotSocial Media Marketing is

the hottest marketing trend going now for small

and large businesses.

Use Social Media to send your marketing efforts in overdrive

SM gives you access to millions of people through Web 2.0 platformsIt’s still earlier in the SM trend. Provides great opportunity for Newbies.

Page 11: 5 keys to effective social media marketing for business presentation

Social Media Marketing It Works

The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement ...Socially engaged companies are in fact more financially successful."

Page 12: 5 keys to effective social media marketing for business presentation

THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING

Plan Engage Lead Promote Sell Repeat

Page 13: 5 keys to effective social media marketing for business presentation

Social Media Marketing Process Map Fix

Page 14: 5 keys to effective social media marketing for business presentation

Social Media Marketing Process Map Fix

PLAN IN ADVANCE

1. Marketing channel or something else

2. Make sure your clients/customers know your plans

3. Regularly reinforce the message

4. Spin mistakes in your favor (Prince Tennis Racquets)

Page 15: 5 keys to effective social media marketing for business presentation

Social Media Marketing Strategy Wheel

Your Blog

Twitter

YouTube

Podcast

Facebook

Page 16: 5 keys to effective social media marketing for business presentation

THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING

Plan Engage Lead Promote Sell Repeat

Page 17: 5 keys to effective social media marketing for business presentation

Social Media & Web 2.0 Have Changed

Marketing

Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.

Social Media Changing The Game

Page 18: 5 keys to effective social media marketing for business presentation

Social Media Marketing – EngagementSocial Media Marketing has different rules.

• Cocktail party analogy

2 way communication

Network – Don’t sell

Give free, credible informationResponsible in timely manner

Be a leader

Time consuming

Page 19: 5 keys to effective social media marketing for business presentation

THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING

Plan Engage Lead Promote Sell Repeat

Page 20: 5 keys to effective social media marketing for business presentation

Social Media Marketing LeadSuggested Techniques

• Find your audience• Be a leader• Answer questions• Use google alerts

• Blog• Provide free expert info

• Videos• Give credible info• Seen as expert

• White Papers• Give free

reports/ebooks• Seen as expert

Page 21: 5 keys to effective social media marketing for business presentation

THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING

Plan Engage Lead Promote Sell Repeat

Page 22: 5 keys to effective social media marketing for business presentation

Social Media Marketing Promotion

Suggested Techniques

•Social Media• Better search ranking• Consumer engagement

• Blog• Better search ranking• Consumer engagement

• Videos• Better search ranking• Higher conversion rates• Seen as expert

• White Papers• Higher conversion rates• Seen as expert

Page 23: 5 keys to effective social media marketing for business presentation

THE 5 KEYS TO EFFECTIVE SOCIAL MEDIA MARKETING

Plan Engage Lead Promote Sell Repeat

Page 24: 5 keys to effective social media marketing for business presentation

Social Media Marketing Promotion

Suggested Techniques

• Use social media to drive people back to your website

• Use landing (squeeze) pages

• Giveaway free information in exchange for customer contact info (lead)

Page 25: 5 keys to effective social media marketing for business presentation

Social Media Marketing – Do’s

•Engage

•Network

Don’t Sell

•Give Good Information

•Be Helpful

Lead

•Guide Them to Your Site

•Sell

Money Site

Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. 

Page 26: 5 keys to effective social media marketing for business presentation

Social Media Marketing - Commitment

•Engagement Takes Time

Time

•Advanced planning

•Hire professional services

•Better record keeping

Outsource

•Will Cost Some Money

Financial

Huge Time Commitment

Page 27: 5 keys to effective social media marketing for business presentation

Thank You for your time.For more information about Internet

Marketing contact me at:[email protected]

or 202-640-1744