5 Keys to a Successful 5 Keys to a Successful Social Media PresenceSocial Media Presence

Presented by:Phyllis Neill, President & CEO

WeMentor Social Media Management

OverviewOverviewIntroduction to WeMentor Social

Media Management

Five keys:◦Marketing Plan◦Ongoing online research◦Content strategy◦Engagement strategy◦Measurement strategy

WeMentor Social MediaWeMentor Social MediaHelping businesses create and manage social media strategies

First Birmingham agency to focus exclusively on social media marketing

Partner David Sher, CEO of AmSher

www.wementorsmm.comfacebook.com/wementorsmm

Key 1: marketing planKey 1: marketing planWhat are your primary business

goals?How are you planning to reach

those goals?What is your brand message? What are ways you’ll get there?

Traditional advertising? Direct sales?       

Key 2: ongoing online Key 2: ongoing online researchresearchWho’s talking about your brand on

social media? What is your competition doing with

social media that you are not?Which topics and/or products are

being discussed the most on social media?

On which social media sites are your target customers “hanging out”?

What’s being written about you on blogs and forums?

Plan for ongoing listening        

Key 3: content strategyKey 3: content strategyBased off listening campaignBuild editorial calendarPlan 70% educational/helpful and

only 30% “selling”

Key 4: engagement Key 4: engagement strategystrategy

Set goals for followersSpend time each day working on

new followersFacebook: create ad that “sell”

your fan page“Followers beget followers”

Key 5: measurement Key 5: measurement strategystrategy

Look back at Marketing Plan: what was most important?

Choose handful of metrics that measure this progress

Measure frequently, look for trends, make changes along the way based on what research tells you

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“Free stuff” on website:Creating a listening campaignOptimizing Facebook Fan

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