5 market drivers digital transformation must address

Compe&ng for The Digital Future Kick Start Your Digital Strategy and Transforma&on Program

5 Market Drivers Digital Transforma4on Must Address Compe4ng for the Digital Future | Leadership Program


Understanding Digital Transforma4on’s Driving Forces Is Cri4cal

Without addressing those it is impossible to sustain a viable posi&on in the market

1.  Digital technology 2.  Digital ecosystems 3.  Digital Innova4on and culture 4.  Visionary customers 5.  Industry value chain transforma4on


1. Transforma4ve Digital Technologies Powerful individual change agents

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Addi4onal Resources Click below for free slide decks, blogs and videos from our Digital Leadership Program

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Online training, materials, and tools based on a powerful strategic framework drama&cally reduce the &me you need to organize, present and get buy in for your program

Free 50+ ques&on discussion guide excerpted from our leadership program

http://www.creatinginsanelygreat.com/competing-for-the-digital-future/an-introduction-to-digital-strategy-and-transformation/


1. Digital Technologies This is the driver most organiza&ons focus on

• Primary digital technologies –  Big data, social media, cloud-‐based technology, mobile applica4ons, advanced data and analy4cs, and intelligent products and devices and the Internet of Things are all powerful change agents in their own right

• Technology drivers –  Increasing pervasiveness, performance, intelligence, ease of use, and affordability

–  They are also becoming far more easily integrated and connected

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2. Digital Ecosystems Mul&ply the impact of technologies and compe&tors. How will they impact you?

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Customer’s

Your Industry’s

Emergent / Adjacent

Customer’s Customer


2. Digital ecosystems Intelligently connected systems of devices, services, and innova&ve communi&es

•  When digital devices, services, and data are intelligently connected and become interoperable they form digital ecosystems –  They enable things like electronic banking and payments, instant exchange of photos over social

media, and the use of geo tagged imagery from satellites or drones to inspect disaster areas. •  Ecosystems drama&cally mul&ply the transforma&ve power of individual technologies

–  They significantly reduce the cost and the 4me it takes to bring new disrup4ve capabili4es and business models to market by simply plugging a new capability into an already robust and low cost infrastructure

–  They can bridge or bring new value or efficiencies to jobs, processes, and industry value chains •  The internet is the major enabling plaUorm behind the growth of ecosystems

–  It enables new technology, applica4ons, data, processes, and applica4ons to be coupled together faster and more effec4vely than any other 4me in history

–  It also brings together a powerful global community of highly innova4ve people and resources

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3. Digital Innova4on and Culture The internet is the world’s largest research and innova&on accelerator

•  The internet has become the world’s largest research and innova&on accelerator. And, its open to anyone: –  Mul4 billion corpora4ons –  educa4onal ins4tu4ons and governments –  high school kids

•  Anyone can access its capabili&es and join the flow of ideas –  Online –  In person -‐ via a local meetup group or innova4on accelerators

•  These communi&es and cultures are shaping next genera&on technology and business models –  Composed of leading influencers, technologists, large and small vendors, and venture capitalists, –  And the most visionary customers on the planet –  The smartest person in these communi4es, isn’t a person, its’ the community

•  Par&cipa&on is required –  The only way to preemp4vely understand and prepare for the next wave of innova4on these are shaping is to

become an ac4ve par4cipant

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4. Visionary Customers Catalysts that are proac&vely shaping the digital future

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4. Visionary Customers Visionary Customers are deeply engaged in visioning and building the digital future

•  Visionary customers

–  Deeply engaged in understanding emerging technologies and the ecosystems

–  Ac4vely crea4ng breakthrough products and services

–  Improving process effec4veness and market performance

–  Implemen4ng more effec4ve, higher-‐value business models

–  Seeking to astound, delight, and amaze their customers

•  They are catalysts for the ecosystems of technology, people and organiza&ons that are shaping the future

–  If you aren’t already engaged with them, you need to be

–  They are instrumental in shaping opportuni4es, requirements and threats and industry value chains

•  Insight to these customers has huge strategic value

–  Help you set strategic and transforma4onal priori4es

–  Understand what will create future value and growth as other customers follow their lead

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5. Industry Value Chain Transforma4on Emerging technology and ecosystems transform industry value chains

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new Industry Value Chains

How Jobs Are Done


5. Industry Value Chain Transforma4on Industry value chains are re-‐engineered as the market re-‐defines what’s valuable

•  Vision, technology, business models, and visionary customer adop&on reshape industry value chains

–  Redefine enabling products, services and business models and the companies that provide them

–  Reshape what jobs need to be done, how those are done, the processes those are a part of –  Reshape what the market defines as valuable

–  Those reshape the industry value chains that you and your customers are a part of

•  Your digital transforma&on strategy has to include

–  The ability to proac4vely understand, track and an4cipate the impact and changes to value chains

–  Development of con4nually updated scenarios about how these market drivers will impact industry value chains and the opportuni4es those scenarios create to deliver new transforma4onal value

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Developing a Winning Digital Transforma4on Strategy Winning strategies proac&vely address deeper market drivers

•  Develop a proac&ve digital transforma&on strategy

–  Give your company the ability to proac4vely understand and address market drivers

•  Without these your company all it can do is react

–  That puts you behind the compe44ve curve

•  Building this capability within your company makes your work and your transforma&on program far more valuable

–  An4cipate, understand and proac4vely address the pace of digital innova4on and the change it drives

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Addi4onal Resources Click below for free slide decks, blogs and videos from our Digital Leadership Program

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Online training, materials, and tools based on a powerful strategic framework drama&cally reduce the &me you need to organize, present and get buy in for your program

Free 50+ ques&on discussion guide excerpted from our leadership program

http://www.creatinginsanelygreat.com/competing-for-the-digital-future/an-introduction-to-digital-strategy-and-transformation/


[email protected] Mike Connor

Principal, Spice Catalyst Director, Customer Value Crea&on Interna&onal (CVCI) Author: •  Crea4ng Insanely Great Customers •  Compe4ng for the Digital Future

A Leadership Program in Digital Strategy and Transforma4on

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