FACEBOOK5MISTAKES

to avoid on

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When you fail you learn from the MISTAKES you made and it motivates you to work even harder.

POST & RUN

#1DON’T

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POST & RUN

#1DON’T

Social Media is a conversation starter: engage your audience!

(respond to comments, ask question, thanks fan)

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TALK ABOUT YOU

#2DON’T

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TALK ABOUT YOU

#2DON’T

Be interesting, relevant and valuable to YOUR AUDIENCE!

(share other’s content, tell success stories)

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POST ONE CONTENT TYPE

#3DON’T

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POST ONE CONTENT TYPE

#3DON’T

A page only containing one content type gets boring: it’s not attractive!

(create and share more visual content, share universal quotes)

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POST LINK WITH NO TEXT

#4DON’T

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POST LINK WITH NO TEXT

#4DON’T

If you don’t tell fans WHY a link is worth clicking, they won’t!

(give link a description that encourages click-throughs, write attractive headlines)

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INVEST IN OWNED ASSET

#5DON’T

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INVEST IN OWNED ASSET

#5DON’T

Social Media can be powerful, but you have to focus and invest on your asset!

(videos, blog posts, website, presentations, email marketing)

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Original english version: www.business2community.com Italian version: www.cinziadimartino.it