Yaniv Nizan, Dec 2012

5 MISTAKES WITH

VIRTUAL ECONOMIES

Mistake 0 – No Virtual Economy

90% of Revenue is in Selling Coins

Users spend over 50% of the time in the store

Mistake 1 – Focusing on Selling

• Increased User Engagement

• Users will buy if they have coins

Soft Store

Game Play

Focus on Earning

Mistake 2 – Balance = 0

• Give users some coins

• Show them the Store before the game

Mistake 3 – Goods lasts forever

• Rentable or consumable are Better

• Opportunities for tweaking

• Sell Everlasting items only for hard

currency

Mistake 4 – Single Currency

• Having 2 or 3 currencies gives more

opportunity for tweaking

• Allows some of the goods to be

purchasable only with real money

Mistake 5 – Boring

• Users should be exposed to new goods as

they progress in the game

Yaniv Nizan, Dec 2012

MORE INFO AT –

BLOG.SOOM.LA

PROJECT@SOOM.LA