RetailAdvantageRetail Fixtures, Signs and Design 2012-2013

RetailAdvantage

Sea to Sky Motorsports“We asked ourselves: ‘What coulda new building or renovation dofor us other than cost moneyand time?’ The obvious answer:the anticipated increase in business. The unexpected resultwas the improved outlook, motivation, and professionalismfrom our staff. Our walk-in andphone traffic are up significantly.It would take a lot of advertisingdollars to create this sameexcitement. Location improve-ments give you the same effectas advertising but you also havean asset left that adds to thevalue of the business.”

– Tammy Wengberg, owner

Moon Motorsports“We decided to build a new26,000-sq.-ft. facility on theinterstate to give us greater visibility and to offer more selection and a great retailshopping experience for powersports customers. We workedwith Miller Design to create ourdream store, concentrating oncreating a flow that was moreefficient. Incorporating our ideasand theirs, it all came togetherjust the way we wanted it andwith our new freeway exposure,our floor traffic is up considerablywith new customers.”

– Joel Erickson, owner

Maxim Power Sports“Location is key, which is whywe built our new building on themain highway with a clear line ofvision from nearby retailers.Next we wanted to be sure thenew building would have the“WOW” factor when customerscome in and that the interiordesign would flow and be moreefficient for both our customersand employees. Miller DesignGroup’s knowledge of designand layout brought our dreamto have the premier motorsports facility to reality.”

– Bill Elliott, owner

In the current competitive environment, the advantage goes to the retailer with the best product, the best presentation, the best people, and the best customer service. Today’s highly sophisticatedshoppers are more value-conscious than ever. They expect attractive, well-maintained showrooms, a good selection of quality merchandise, informative displays, and a knowledgeable sales force.Shopping for power sports is an exciting experience and the Internet-savvy consumer of todaycomes to your store with more information than the customer of yesterday. To satisfy these potential buyers, you need to give them everything they are looking for—and a little bit more. Themost successful Polaris and Victory dealers understand the true Retail Advantage: great products,great presentation, and a powerful partnership with an industry leader.

The Power of the ProductWhat is the customer looking for? First, a great product, Polaris has earned its place of honor in the power sports industry with its full line of Polaris snowmobiles, ATVs, RANGER/RZR Side bySide vehicles, and Victory motorcycles. The name Polaris has a hard-earned reputation for quality,innovation, and cutting-edge design. When customers come to your showroom, they want choices—not just their choices of vehicles, but a full line of parts, gear, and accessories that make the sportsvehicle experience more fun. Plus excellent service to back them up.

The Power of PresentationGood retail is creating an entertaining and exciting shopping experience for the customer. You drawthem in with great signage and window displays. You add drama with rugged natural displays andpowerful photographs of motor vehicles in use in rough terrain, cruising the highways or snow-covered lakes. You create excitement by helping them imagine themselves and their families havingfun, escaping from their mundane work-a-day world. And you fulfill those fantasies with a greatbrand and great product selection.

The Power of PartnershipYour success is our success. Polaris has all the tools to make you a more successful dealer, fromexterior signs to interior signage, plus an array of custom fixtures and display units all passed on toyou at our cost. We offer professional design consultation at no charge to make the most of yourretail space—no matter how large or small your project is. We show you how to design traffic flow to “pull” your customers through your showroom by positioning merchandise for maximum exposure.We listen carefully to our dealers’ concerns and respond to their needs. The Polaris Retail Advantageprovides the retail tools and design assistance to make your dealership an exciting shopping destination.

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Logo ColorSpecifications

Polaris Logo Color Specifications

Blue–PMS 280

Victory Logo Color Specifications

Red–PMS 202

Blue–PMS 2925

Orange–PMS 137

Black–Pantone Black

Silver–PMS 877

PolarisDealer StandardsFacility Standards:As a Polaris dealer, you benefit from our years of experience in creating and selling a top brand andpresenting it in a way that is planned, researched, and tested to sell merchandise. We know whatworks. We know what makes the ideal shopping experience for Polaris and Victory customers. Andwe can help you achieve it. The Exterior: Should be well maintained, with prominent, well-lit signagethat makes an impact, selling the brand every day and night to those passing by. The Interior: Theshowroom must have a minimum of 2,000 square feet, with separate areas dedicated to service and parts storage. The walls and floors should be completely finished and provide an attractivebackground to display merchandise. It has been proven that clean, well-lit and well-organized showrooms increase sales and customer satisfaction.

Store Hours: Recommended business hours: six days a week, including Saturdays.

Service – The Polaris Standard:Selling Polaris is the first step in the contract we make with our customers. Good service is the second step. A modern, clean, well-organized service area not only impresses current and potentialcustomers, it makes it easier for service people to do their best work. Polaris requires that every service area have:• A desktop computer with access to the Polaris dealer intranet.• A portable computer with print capability and Internet access that has the latest version of

Digital Wrench software installed.• A special Polaris tool board updated with current tools, all readily accessible to techs. • Service publications for the last three model years of all Polaris and Victory products you carry.• A forklift to easily load or unload products.

Staffing & Training – The Secret Ingredients:Product and presentation are extremely important, but people are key to dealer success. A well-informed, well-trained sales and technical staff make the difference. One good experiencemeans that when customers are ready to buy an ATV for their spouse, upgrade to a more powerfulmachine, or add a new Victory to their stable of sports vehicles, they come back to you. It’s a simplerule of business: It is easier to keep a good customer than to find a new one. For Staffing, Polaris recommends:• A Service Manager, with a minimum of one full-time certified technician for each product line.• A person with specific responsibilities for finance and insurance.• A specialist in high-margin Polaris parts, garments, and accessories.• A dedicated sales specialist with expert knowledge and special training on the Polaris or Victory

product line.

For Training, we support your staff with:• Complete Know the Way Out online training on each product line.• Master Service Dealer training and update school.• The Way Out Training Tour (WOTT) brings comprehensive training for ATVs to you.

Not available in all areas – talk to your DSM about WOTT.• Dealer Support or Ask Polaris are available to answer questions.

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Information andCommunications Systems – Up and RunningToday’s value-conscious customerscome to your store prepared. Theygo online to explore the featuresand benefits of your products. Theyhave high expectations and arelooking for the optimum experiencefor themselves and their families.

To meet their expectations, we recommend:

A web site showing your products,location, hours, and service capa-bilities. Recommended vendors fordealer web sites are PowerSportsNetwork and 50 Below.*

A high-speed access (DSL or cable)at all of your computer terminals,giving you immediate access toPolaris with questions and problemsolving.

A phone system with multiple linesand answering functionality, so youdon’t miss one customer call orone opportunity for a sale. A dedi-cated fax line allows you to receiveand send information without waiting for a phone line to clear.

A business computer system withprograms that will allow you to tracksales and inventory, order parts andsupplies, and maintain accuratefinancial accounts. Our recom-mended vendor is ADP Lightspeed.*

A computerized sales logging system allows you to track and follow-up with your potential customers. Our recommendedvendors are: TrafficLogpro and V-Sept.*

In today’s economy, you need touse every possible tool to stream-line your operation to offer the bestservice to your customers. Theyhave many options for where tospend their leisure dollars. We canhelp you make sure they spendthem with you.

*See page 17 for contact information.

Zone1Storefront

Polaris Logo Channel SignStrong, contemporary exteriorsignage promotes the brand and pulls people into the store.This sign features raceway-styleconstruction, with bright blueilluminated letters and the Polaris star.

Victory Logo Channel SignStop traffic with dramatic Victory signage. The Victory tank badge and Victory nameare lighted for high visibility tonight traffic. Constructed in ahorizontal raceway mounted format with channel letters.

Dealer Imprint Monument SignA powerful sign with strongimpact, announcing your storename and Polaris and Victorybrands in a sturdy monumentstyle. Made of high-qualitybrushed metal, illuminated for maximum visibility. Heights canbe customized to meet your local zoning requirements.

Polaris or Victory Logo SignsThese single-faced illuminated wall mount signs are proven ways to pull customers into your showroom.Also available in pole mount.

Contact: Ed MacklePattison Sign Company865 693-1105 ext.132emackle@pattisonsign.com

Your storefront is your first opportunity to make a

good impression on your customers. Use strong,

permanent, exterior signage to communicate your

company name and prominently display the Polaris

and Victory brands. Have your signage lit day and

night to reinforce your brand image to those passing

by. Provide easy access and a well-lit and well-

maintained parking area to welcome customers

and draw them into your store. Showcase exciting

merchandise in your store windows and keep windows

free of any messages except those that are promotional.

An outdoor product display reinforces the business

you are in and adds to your presentation. To maintain

those strong first impressions, look at your store

critically to ensure that it presents the image you

want to convey to your customers.

YourFirst ImpressionPresent a dynamic brand messagewith strong exterior signage. Createdramatic outdoor product displays

to draw people into your store. Use windows to spotlight key

products and advertise promotions.And provide customers with an

ample, well-lit parking area.

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Zone 2Interior Branding

Polaris Channel Letter SignThis illuminated LED Polaris sign is a powerful sales tool.The Polaris name and lightedstar serve as a beacon to customers, promoting the brand and reinforcing their purchasing decision.

Polaris Signature DisplayCreate a dramatic focal point inyour store with this display. Theuse of warm wood laminates,video monitors, and illuminatedPolaris logo work together to make a powerful impression.

New Item - Polaris orVictory Signature Wall SignThese high-tech wall signs feature the Polaris or Victorylogo set on a laser-cut metalbackground with LED lighting.

New Item - PolarisSignature HeaderDefine a powerful focal pointwith this Polaris laser-cut, perforated metal hanging display. Display comes complete with LED lighting.

Victory Focal DisplayCreate a Victory store-within-astore with this dramatic display.Victory display includes a raiseddisplay base, lighting system,and flag backdrop.

Polaris Moto Tech SignsDefine the sight line and identifycategories. These gleamingbrushed metal logo signs quickly identify different Polarisproduct categories to enhanceyour customers’ shoppingexperience.

Victory Moto Tech SignsIdentify product categories with clean, contemporary silversignage with Victory logos.

To Order Contact:Scott Miller - 952 942-5767 Barb Miller - 952 829-8214

Once you have attracted customers into your store,

you have an opportunity to impress them with a great

shopping experience. Remember, 80% of buying

decisions are made in the showroom, so this is your

golden opportunity. First, create a store layout that

draws customers to various focal points and key

displays throughout the store. Good overall lighting is

critical, with special spotlights on important displays.

Wall space is valuable selling space. Use it to feature

gear and accessories, making it easy for customers to

find what they want. Use interior signage to identify

categories and reinforce brands.

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Zone 3Feature Displays

Polaris Rock DisplayNatural materials bring the outdoor riding environment intothe store. These high-quality,rugged-looking rocks are madeof hollow concrete and arehand-painted.

Victory Oval PlatformA dramatic way to showcase anew model. Made of wood andcovered with laminate, the top is a vinyl Victory logo.

Polaris Oval PlatformMake key models focal pointson the showroom floor. ThePolaris raised, oval platforms are constructed of wood, laminated with brushed metalsides and a diamond plate top.Sized to fit both ATV and snowmobile models.

New Item - Polaris orVictory 8'x8' Wall MuralsPromote the experience of ridingin your showroom. Versatile andlightweight, this wall system iseasily updated. Just remove thephoto sections and slide newphotos into place.

To Order Contact:Scott Miller - 952 942-5767 Barb Miller - 952 829-8214

Why are feature displays so important? Simple. They

are powerful tools to showcase powerful products.

They are a Silent Sales Force that engages your

customers, getting them to interact with your products.

Elevating snowmobiles and Victory motorcycles on

platforms is like putting them on stage and giving

them the star treatment. Showcasing ATVs on “rock”

formations reinforces the image of the rugged, off-

road performance of our sport and utility vehicles.

It’s not enough to just put a machine on the floor and

a sign on the door. We operate in a very competitive

retail environment with a knowledgeable, value-

conscious customer. You need to engage that customer

at the point of sale through strong feature displays.

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SelltheExtrasGenerate incremental sales by sellinghigh-margin accessories and gear.Create exciting displays and rotateproducts frequently, using quality

fixtures that help sell the merchandisefor you. Make your walls work too—featuring easy-to-see, easy-to-access

items for your customers.

Zone 4Gear & Accessories

New Item - Polaris orVictory Gear and AccessoryMerchandising RackA versatile way to display gearand accessories. Constructed of brushed metal and availablein your choice of two slat wall colors. Comes complete with 4 high-tech metal shelves.(Optional fixture kit and additional shelves are available.)

New Item - Polaris orVictory Cap RackA handy way to merchandisecaps. Sturdy brushed metal display showcases eight stylesof caps.

Polaris Helmet DisplayA dramatic way to showcase helmets. Cubes are made ofhigh-quality safety glass and a wood laminate base. Holds 32 helmets.

Victory Helmet DisplayA dramatic way to showcasehelmets. Made of high-qualitysafety glass and a wood laminatebase. Holds 16 helmets.

Boot DisplayA self-serve fixture constructedof wood laminate. Display sampleboots on top with additionalsizes below.

T-Shirt DisplayDisplay 16 styles of T-shirts onone display with the remaininginventory in the storage areas.

Victory Novelty DisplayA convenient locked case safelydisplays small items. Made ofhigh-quality safety glass with awood laminate base.

Polaris or Victory Slat WallSlat wall is available in two colors, and includes metalinserts to enhance strength.

Slat wall hooks available at CarlsonJPM,see contacts section on page 17.

To Order Contact:Scott Miller - 952 942-5767 Barb Miller - 952 829-8214

Purchasing a new ATV, snowmobile, or motorcycle is

just the beginning. Ride gear and accessories are an

important part of the experience for riders, and are

often impulse purchases. Create strong selling areas

to merchandise these high-margin, high-profit

products. Begin with quality fixtures designed to

fit the merchandise, using a combination of both

Polaris/Victory fixtures and stock fixtures. Consider

every inch of wall space as premium selling space.

Organize your products by category, just the way your

customer likes to shop, and group by color for more

dramatic impact. Rotate the products frequently to

create new displays and take packaged merchandise

out of the plastic bags so customers feel free to pick

it up and touch it. It’s your retail advantage.

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Zone 5Selling Tools

Polaris or Victory Parts CounterA smartly branded curved work area designed to hold two computer workstations, drawers,and open-shelf storage. Madeof wood laminates, with a charcoal gray front, brushedmetal top, and diamond platetoe kick.

Polaris Cash WrapA well-designed workstationwith glass display case. Includes:computer desk area with fileand pencil drawers. Charcoalgray laminate front and brushedmetal laminate top.

New Item - Polaris orVictory Oil RackPolaris and Victory oil racks caneither be installed into your wallfor easy back loading or in frontof the wall. These displays aresturdy, well designed and comecomplete with shelf talkers forconsumer ease in shopping.

Polaris or VictoryOval TableUse high-top tables to talk withcustomers or write up a sale.Durable metal base with high-pressure laminate top is perfectin a lounge area.

Polaris or Victory StoolProvide a comfortable place forcustomers and employees tosit. Steel frame with the Polarisand Victory brands imprinted on the vinyl cushions.

Polaris Logo TilePolaris offers a selection ofCrossville porcelain tiles for yourshowroom at very competitiveprices. Brand your floor withfour 12" tiles featuring thePolaris logo.

New Item - Polaris orVictory Literature DisplayLiterature for your customers at their fingertips. High-quality,sturdy metal display proudly displays your Polaris or Victorybrochures.

Every element in your showroom should be geared

to creating a superior shopping experience at your

dealership and reinforcing the quality and class of

the Polaris and/or Victory brands. The counters are

where riders gather to talk to the sales staff, look at

brochures, and solidify their decisions. It’s a great

area for cross-selling, providing opportunities for

impulse purchases of parts, oil, and accessories.

High-top tables and stools help create an attractive

place to talk with customers and write up orders.

Rugs and tiles establish the Polaris brand message

from the moment customers step in your door to the

moment the buying decision is made. Well-placed

literature racks provide customers with information

to help them make a purchasing decision. Use all of

the Polaris selling tools to ramp up sales.

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ReinforcetheBrandPromote the Polaris and Victorybrands in key areas around the

showroom. From parts counters towelcome mats, from lounge-areastools to high-top tables, each item is designed to enhance the shopping experience for

your customers.

TheWholeExperienceThe vehicle is only the beginning.

It’s the customers imagining themselves on that vehicle that

makes the sale. Create an environment that makes

customers want to ride. Beforethey know it, “I want it!” becomes

“I deserve it!”

SuccessLooks Like ThisDealers across the country have created exciting

stores that sell the power sports ride experience —

from exterior signage to interior fixtures and displays.

Use these ideas for inspiration in your own showroom.

Browse through our photo album here and online at

www.barbaramillerretaildesign.com for ways you can

improve the shopping experience for your customer.

Need help? We can provide professional design

consultation at no cost to help you in every aspect,

from signage to store layout, from fixtures to

powerful displays.

SupportPrograms

Store Design ConsultationMiller Retail Design GroupScott Miller - 952 942-5767scott.millerrdg@comcast.net

Barb Miller - 952 829-8214 barbmillerdesign@aol.comwww.barbaramillerretaildesign.com

Polaris Fixture OrdersScott Miller - 952 942-5767 Barb Miller - 952 829-8214

Exterior Sign OrdersPattison Sign CompanyEd Mackle865 693-1105 ext.132emackle@pattisonsign.com

Stock FixturesCarlsonJPM Store Fixtures 866 523-5390www.carlsonjpm.com

Business Computer SystemsADP Lightspeed 800 521-0309www.adplightspeed.com

Web SitesPowerSports Network, Inc. 800 556-0314www.powersportsinfo.com

50 Below 888 502-3569 www.50below.com

Sales Logging SystemTrafficLogpro 727 369-3393dan@trafficlogpro.com

V-Sept 888 850-6311www.v-sept.com

The Polaris goal is a true partnership between our company and our dealers. When we work togetherto support our brand and grow your business it is truly a win-win relationship. Together we can create a retail environment that excites customers and stimulates sales.

Polaris programs include:Store Planning – Miller Retail Design Group will work with you, from floor layout to fixture selection to signage. With more than 16 years experience in the power sports industry and more than 1,000stores completed, they are an excellent resource for you. See next page for details.

Polaris Fixtures and Design Elements – Custom fixtures are designed specifically to present and sellPolaris and/or Victory brand merchandise. Co-op dollars available, see complete co-op policy onlinewww.polarisdealers.com, select Dealer Management, then select Co-op Policy.

Exterior Signs – Pattison Sign Company offers a variety of attractive, contemporary designs toenhance your store front and pull customers into your store. Co-op dollars available, see completeco-op policy online www.polarisdealers.com, select Dealer Management, then select Co-op Policy.

Stock Fixtures – For a complete line of stock fixtures, contact our preferred vendor at CarlsonJPMStore Fixtures. CarlsonJPM offers a 10% discount to all Polaris Dealers.

Flooring – To create a total and consistent Polaris look, Polaris offers high-quality, porcelain flooring at prices below the Manufacturer’s Suggested Retail Price. For tile samples, contact Miller RetailDesign Group.

Advertising Co-op Dollars – Available for TV, radio, newspaper advertising, plus assistance for OpenHouses and product demos. See complete co-op policy online www.polarisdealers.com, selectDealer Management, then select Co-op Policy.

Training – Polaris offers comprehensive training programs designed to help you effectively represent,sell, and service Polaris and Victory products.

Computer Systems – ADP Lightspeed is Polaris’ recommended vendor for business computer systems.

Web Sites – Polaris’ recommended vendors are PowerSports Network, Inc. and 50 Below.

Sales Logging System – Polaris’ recommended vendors are TrafficLogpro and V-Sept. Polaris hasworked with TrafficLogpro and V-Sept to develop a customized system to track and follow-up withyour prospective customers.

GettingStartedStep 1 - Evaluate your facility with this guide.

Step 2 - Determine what is needed in your facility to create a good store environment and reinforce the Polaris and Victory brands.

Step 3 - Contact your Polaris store designers. The Miller Retail Design Group is available to you for professional design consultation at no charge.

The Miller Retail Design Group also offers customized design packages for your entire store. Space allocation is defined including fixtures, product placement, walkways, displays, and commonareas. Also available 2-D elevation and 3-D showroom drawings, interior finishes and lighting recommendations. www.barbaramillerretaildesign.com

Jim 20' x 13'

Parts Mgr.

12' x14'

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©2011 Polaris Sales Inc., 2100 Hwy 55, Medina, MN 55340PO11-007 06-11