5 Points to Effective Brochures

5 Points to Effective Brochures

• Brochures are highly effective marketing tools for companies around the world

• However to get the most from brochures, there are five points to keep in mind:– Motivation to Open– Keep it Simple– Make it Resourceful– Consider Shape– Call to Action

Motivation to Open – Never place your logo

on the front cover by itself

– Give an incentive to open up the brochure• Offer a discount, display

a thought-provoking quote, or use a fun image.

5 Points to Effective Brochures

Yunji Shin

Keep it Simple• Use an image to

clearly identify the over arching thought

• Use text to expand upon your idea

• Use bullets to give an easy read.

5 Points to Effective Brochures

Susan Labrum

• Make it Resourceful - Include useful information in the brochure so readers will want to save it. – Spa could include skin care tips– Doctor could include flu prevention tactics– Nutritionist could include diet tips

5 Points to Effective Brochures

Consider Shape – Die-cut shapes and interesting folds

attract most attention– The more unique the better• For example, trying to get customers to

join a gym? Try a brochure in the shape of a dumbbell.• Experiment with different folds to get

your prospect interested in opening the brochure

5 Points to Effective Brochures

Thomas Pavitte

Call to Action – A brochure would be

meaningless without it – Be sure to include a

telephone number, tear-off section, website to visit, etc.

– To maximize the action, consider placing an "action" footer on the bottom of each panel to clearly direct your readers

5 Points to Effective Brochures

The End.

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5 Points to Effective Brochures