5 powerful ways to grow distribution sales
DESCRIPTION
Converting order takers into value makers. Distribution based organizations are faced with ongoing challenge to retain existing customers. The mission to grow these customers is even harder. Competitive pressures compounded with the ability for users to find whatever they are looking for with great ease ensures that the existing customer growth mission will only become more critical. Sales intelligence and sales analytic software is the touted tool part of the solution. the problem is that these sales intelligence and analytical systems often create more data requiring different interpretation skills. Customer SWOT is designed to take away the data requirement and the interpretation requirement. Customer SWOT is a sales intelligence and sales analysis tool designed specifically for the distribution and wholesale inside and outside sales person.TRANSCRIPT
1. Make it simple
2. Deliver proven growth
techniques
3. Empower follow up
4. Automate opportunities
5. Facilitate confidence
The GoalGrow existing
customer sales by
10%The
challengeCreate value then convert value into
more sales
How!
Segment you customer into their
strengths, weaknesses ,
opportunities and threats
Displayeverything you want to
know in one easy to read page
Ok so the strengths
allow you to
acknowledge customer
achievements and also
offer additional value
I notice you purchase most of your RTE
products every 2 months do you know about our auto refill program that eliminates the need to place a PO each time
How about knowing
that margins and
revenues are growing
greater than the
average of all other
customers
Yes this tells me many things, the customer is satisfied with our value offer and want to
work with us, she would be a perfect candidate to offer
some of our new products to!
Are weaknesses always a bad
thing
Knowing what they are is a good thing we can now do some damage
management, deterring where is this customer buying these products,
why they stopped buying in the first
place, and how can we get the business back
What is a bad thing is not knowing this information
I love this feature more sales with
less work
Knowing what other similar customers are
buying but my customer is not buying
well lets just say its AWESOME
Delivering proven growth
techniques
Start with the basics
Capitalize on all opportunities
Prevent stopped buying
Integrate intelligence in your emails
Deliver easy reminders and follow up
Lets start with the basics
Capitalize on opportunities with
each call
Reduce items customers stop
buying from you
Easily identify all items recently purchased, by
sales $,by units by source supplier or
product group
Double click on the item you want to remind
yourself about
You have just created your
reminder
Customer SWOT.com
StrengthsWeaknessesOpportunitiesTreats
Fully integrated Customer
management system (CRM)
Email Contacts
Reminders prospects
The sales person and her
customer
Automating opportunities
3. Take Over the
World!
2. Get those
customers where
you want to grow
1. Find all
customers with
opportunities
Automate opportunities
Isolate specific customers that you
want to target
Automate opportunities
Isolate specific customers that you
want to target
Facilitate confidence
Knowledge is power
Ability to do all my research whilst I am on the phone make it easy to create value and more sales
Before Customer SWOT.com I had to go to 6 different places to find what I thought I was looking for
With Customer SWOT.com I am in complete control I know everything about my customer, I can communicate instantly with my integrated email and contact management system and create those powerful reminders that help me create more sales more often
I am now completely confident that I can handle any customer situation with great ease Thank you Customer SWOT.com
Three Picture Page Layout
Contact
(925) 323 2802
Andre Gien Kim LeRoy
(704) 966 6622
[email protected] [email protected]
www.customerswot.com www.Salesmatrix.com www.gfbridge.com