The The PowerPower of Promotional of Promotional ProductsProducts

orGail Ulate’s

Five QuestionsAbout Why Promotional Products

are Useful in any Economy!

Question 1

“Why should I put my logo on a pen or keychain? Nobody remembers the name of the company that advertises on

those tchotchkes.”

Answer 1—Customers remember the Brands on the items they’ve received

Question 2

“I doubt if giving someone a promotional item is really going to make them more likely to do business with

me.”

Answer 2—Nearly 25% of customers are MORE LIKELY to do business with the advertiser on

the items they receive

Question 3

“Unless a promotional product is super high-end,

which I can’t afford, or really attractive, nobody’s going to want to keep it.”

Answer 3—Customers keep items that are USEFUL

Question 4

“I need an advertising medium that will be in front of my end users every day; that’s why I

advertise in my local newspaper. Your products

won’t do that for me.”

Answer 4 (part one)—Many Advertising Specialties are used

EVERY DAY

Answer 4 (part two)—Promotional Products deliver significant numbers of

impressions

Question 5

“Money is tight right now. I’d love to buy something from you, but I just can’t

afford promotional products.”

Answer 5 (part one)—The Cost-Per-Impression (CPI) of Promotional Products is a Fraction of a

Cent

Answer 5 (part two)— Advertising Specialties Deliver a Better CPI Than virtually Any Other

media

RECAP

• 84% of end-users can name the advertisers on the items they receive

• 62% have done business with the advertiser AFTER receiving the item

• End-users keep products for 7 months• The average CPI of a promotional product is

only $0.004• The CPI for advertising specialties beats all

forms of media (except billboards)