5 proven ways to turn your social media efforts into proï¬ts

Moving Fans to Action: 5 Proven Ways to Turn

Your Social Media Efforts Into Profits

© 2012 Amy Porterfield, Inc.

Here’s What You’ll Learn• How to maximize the social traffic you are already getting

• Facebook Ads: We’ll explore your options to find the right model for your business

• How to monetize your Facebook photos

• How to use social media to entice your fans and followers to sign up for your email list

• Quick engagement and monetization tips for Twitter, LinkedIn, Google+ and beyond


Today you’ll not only learn how to shift your focus to see bigger results with social media marketing, but you’ll also learn strategies that you can take action with immediately.

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Can social media really make you money?

Can it really generate revenue?


Dangerous Dialogue

ʻ̒I can't make money off of social media, so why should I invest time, energy and money into it?


Dangerous Dialogue

ʻ̒I’ll start a Facebook Page because I know everyone else has one, but I don’t have the time to put too much focus into this.


Amy Jo Martin

Whoever invented the term "social media" didn't do the world a favor...ʻ̒


Think of social media as a channel of communication (like a telephone)- not as a form of media like a TV commercial.


And when's the last time a CEO asked, "How are we monetizing the telephone?" And has a CEO ever threatened to not invest in phones because the company can't make money off of them?

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GROWENGAGEMONETIZE

The focus tends to always be on the first two

http://blog.wildfireapp.com

The Most Common 3-Phase Approach


INTEGRATE

The Secret to Social Media Success: Shift Your Focus

GROW & ENGAGE

MONETIZE


Before you can monetize social media, you've got to build up traffic

and brand awareness.

How do you do that

Fan Growth and Engagement


Do you know where your Facebook traffic is currently coming from?


FB Metric: External Referrers

This Facebook metric will show you a list of where your Facebook traffic is coming from and how many times people arrived on your Facebook Page from an external site during a selected date range.


Step #1 Step #2

How To Locate External Referrers


Step #3Scroll Down

External Referrers


External Referrers


External Referrers

QUICK TIP:

Actively drive traffic to Facebook. Start by determining where your current referrals are coming from, and then ask yourself whether you’re doing all of the following:


Is my Page optimized?

Am I optimizing my Facebook Page so that when Google indexes Facebook, users find my Page too?

Make sure to include keyword-rich information on your “Info Tab” to help users find you easily.


Am I doing enough outside of Facebook to drive traffic?

• Guest blog posting on highly trafficked blogs

• Webinars

• Teleseminars

• Interviews

• Free online trainings

• Q&A sessions


Does my website account for some of my referrals?

If not, make some changes to your business site. Add a Like box social plugin, include share buttons, and of course, display your social icons in a visible place on every page.


Re-Engage Your FansWith Facebook Ads

• Catch 22 - no engagement means no newsfeed, which then means you can’t increase your engagement!

• “Page Post Ads” help you re-connect with your existing fans

• Carefully craft your posts to ensure your ad will look great

• Change it out often to keep their attention


Re-Engage Your FansWith Facebook Ads


Are you spread too thin?


Integrate Your Social Media

ʻ̒The old mantra of ‘be everywhere’ will quickly be replaced with 'be where it matters to our business.'

—Mike Stelzner, Founder of Social Media Examiner

Dominate vs. Dilute

Focus where you'll see results. When you master your engagement style, there's no need to be a jack of all trades.

When You Integrate, Engagement Comes Naturally


Become a Rebel on Google+

Google+ is still new enough for your business to claim its space and become a thought leader in your industry.

YOU can still make a huge impact before your competition does.


How do you measure social media ROI?

•Likes?

• Increased Revenue?

• Increased Brand Awareness?


What Brands Are Saying

Image: http://blog.wildfireapp.com


Need an argument for social media?Cost Savings = More $$$

• Decrease your spending on market research

• Eliminate over-staffing for customer service support

• Spend less on traditional advertising (while getting a higher volume reach with social media)


Monetize:Social Media Is Your Link to Profits

Ask yourself - “Is it clear what I'm selling?”

If you don't promote, you can't sell.


Is your email list growing daily?


A recent SocialTimes.com survey uncovered the recent monetization trends of social media:

• Generated exposure for my business 81%

• Increased my traffic/subscribers/opt-ins 61%

• Resulted in new partnerships 58%

Monetization Trends


Social Media + Email Marketing

Social media is getting better and better at finding quality leads for your business. Smart marketers understand that social media and email marketing is a marriage made in heaven.


How to Get Fans and Followers to Sign Up for Your List

• Embed opt-in opportunities on your social media sites

• Mix up offers to attract different interests within your niche

• Create an auto-responder series for your social opt-ins - when you engage in real time AND create an email campaign to support your new leads, you seal the deal and stay top of mind with your new fans


Make it Count


Quality traffic to your website means MORE CUSTOMERS for your biz. How do you get your fans to jump from Facebook and Twitter to your website?


Become a Tease


More Content = More Traffic

“Blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50 but more than 20 posts.” —Hubspot


Unique Content Is a Must

Your first step in monetizing your social media activity is to create content that you can use on your social sites to drive quality traffic to your website.


The Resource Page

• A resource page is a hand-selected group of articles around a specific topic.

• 3 main ingredients: landing page, persuasive headline and introductory content before the links

• Derek Halpern is the master of resource pages (www.socialtriggers.com)

• Perfect opportunity for multiple social media posts to drive more leads and traffic!


Example: http://socialtriggers.com/online-sales

Step-By-Step Details:http://diythemes.com/thesis/create-resource-pages/


Quick Tip! Invest In Content

If you know it’s not your skill set or nature to create engaging and interesting blog posts regularly, hire it out.

Make sure your new hire has a strong grasp of the type of content that will attract and engage your target audience

Remember: Your content must be optimized to drive profitable customer conversions and actions.


Profit with FB Icons


3 Monetization Models for Facebook Ads

#1: Grow your fan base

#2: Promote products and services inside FB

#3: Drive FB traffic to a sales or opt-in page


FB Ad Model #1:Grow Your Fans

Click LIKE if you are a Steeler Fan for Life!


FB Ad Model #2:Drive Traffic to a Custom Tab

• When you keep users inside of Facebook, they tend to trust you more.

• Ads that run inside Facebook, vs. to an outside URL, tend to be less expensive.

• You can build your Likes as you promote.


• Tend to be more difficult to get approved

• Make sure the sales page or sign up page is aligned with what you say in your ad

• May be more expensive than ads you run to your FB Page

• HOWEVER, they tend to be more profitable!

FB Ad Model #3: Drive Traffic to a Sales Page or Lead Page


FB Ad Model #3: Drive Traffic to a Sales Page or Lead Page


Do you see how powerful social media is

for your business when done right!?


To Join Me and an Elite Group of Only 24 Other People Who Want To Get

Aggressive With Their Business

You are invited . . .


✓Six Live Online Instructional Sessions you can enjoy and participate in from your computer anywhere in the world.

✓Plus Live Q&A sessions after each instructional session where you’ll have time to ask me directly any questions on the webinar.

Here’s What You Get . . .


✓Complete, professional recordings of the LIVE instructional and Q&A sessions so you can hear them again and again and pick up anything you may have missed or use the recordings to train your own virtual assistant to run your social media for you.

✓Two Intimate 1-on-1 planning and strategy sessions where we will map out your personal social media business strategy.

Here’s What You Get . . .


✓Discover exactly where your social media efforts can be improved the fastest

✓Ask and have answered any questions you might not want to ask in front of the group

✓Get information specific to your market niche and your individual business

Details about our 1-on-1 sessions


Engagement – simple techniques to get your fans talking – and keep them talking

Monetization – we’ll map out your personal opportunities for developing revenue streams within your existing social networks

Integration – these strategies will eliminate wasted time and energy and get your social networks working together and working for you.

Here’s how you will get results


✓Cutting edge Facebook engagement strategies – how to determine which are right for your audience and how to implement them quickly

✓Twitter methodologies – how to determine IF this is right for your business (it just might not be!)

✓ Identifying profit opportunities – if you’re not generating revenue from your social media efforts, you’re wasting your time

✓Google + – I will show you how to grab your spot on the newest social media platform

Snapshot of What We’ll Cover . . .


✓Cliffs notes and cheat sheets so you can easily follow along during our group video training sessions

✓Blueprints designed to show you how to implement the strategies I teach you.

✓Complete slideshow presentations and video screen captures so you can review our discussions at your convenience

Extra support to keep you on track


BONUS

1Private Facebook Mentoring Group ($997)

• Weekly tips, articles and resources

• Networking and Connection

• Consistent Support

• Small enough to be highly effective


BONUS

2The Business Blogging Formula ($147)

This 6-part video training will take you behind the scenes to learn how to optimize your blog to attract your ideal audience, generate quality leads, and seamlessly promote and sell your products and services.


✓Six online live instructional sessions with additional Q&A sessions ($5,982.00)

✓TWO personal strategy and planning sessions ($1,000.00)

✓Complete, professional recordings of the LIVE trainings ($997)

✓Online Members Area with 24/7 Access ($297.00)

✓BONUS! Private Facebook Group - Just the 25 members ($997)

✓BONUS! The Business Blogging Formula Program ($147)

Recap . . .

Total Investment: $997


www.TheSocialMediaProfitLab.com

Are you ready to face your social media challenges head on?

5 proven ways to turn your social media efforts into proï¬ts

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