5 p's approach to copywriting for conversion with brian clark

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5 P's of Copywriting for Conversion



Brian Clark Founder & CEO Copyblogger

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Ryan Engley Unbounce Director of

Customer Success

5 P’s of Copywriting for Conversion



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Ryan Engley Unbounce Director of Customer Success

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5 P’s of Copywriting for Conversion



Start with the prospect



What’s your prospect’s world view?



The Original 4 Ps Promise, Picture, Proof, Push




The first P should be the Premise




Crafting your premise




Unpredictable




Simple




Tangible




Credible




Now, write your copy with the 5 P approach




Premise




Promise




Picture




Proof




Push





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5 p's approach to copywriting for conversion with brian clark

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