With: Don Purdum

Five Questions That Will

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TRANSFORM YOUR CONTENTMARKETING OVERNIGHT

Your Hosts:

Don Purdum Owner; Unveil the Web Guest Speaker

Mike Stricker Marketing Director; SEMrush

Host

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Poll:

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Takeaways:Today you will learn how to:

• Make the shift from a mass marketing mindset to learning how to persuasively attract the right customers

• Answer the question of what business you’re really in

• Resonate and connect with your audience in a way that inspires them to buy you over your competition

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5 QUESTIONS THAT WILL TRANSFORM YOUR CONTENT MARKETING OVERNIGHT

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Why are so many businesses struggling with their content marketing?

Is it because of the technology or is it something else?

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What does your content marketing have to accomplish to be successful?

Clarity + Focus = Execution*

* Tony Jeary in the Book Strategic Acceleration

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• Question #1

What are the tangible Values that you provide through your products or services?

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What is a tangible value?

• A tangible value for a product is how does what someone sees, touches, smells, tastes or hears when combined with an experience make the prospect feel?

• A tangible value for a service is how does the experience leave them feeling about you because you solved a problem or met a need?

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Question #2

What problems do you solve for each “specific” tangible value?

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Question #3

Who are you specifically solving the problems for?

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Question #4

How are your products or services “a” part of “a” solution?

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Question #5

What Business are you “really” in?

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5 QUESTIONS THAT WILL TRANSFORM YOUR CONTENT MARKETING OVERNIGHT

1.What are the tangible Values that you provide through your products or services?

2.What problems do you solve for each “specific” tangible value? 3.Who are you specifically solving the problems for? 4.How are your products or services “a” part of “a” solution? 5.What Business are you “really” in?

Clarity + Focus = Execution

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What is Focus? Where Does it Come from?

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This is where people get the cart before the horse!

Focus comes from clarity which = the five questions.

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Focus comes from:

1.Strategies: Create content strategies from the foundational work you did to gain clarity.

2.Goals – that are specific and measurable 3.Objectives – these are the task lists or the “to do” lists that will fulfill

the goals

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In summary:

Great content marketing happens at the foundational level. If you ignore it you don’t give anyone a real reason to:

• Read your blog, watch your videos or listen to your podcasts • Engage with you through comments and build social validation on your blog • Share your articles, podcasts or videos • Buy from you

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Drawing:One lucky attendee will win:

• A FREE 1 hour consultation with Don Purdue. This will help you discover what business you are really in.

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Offers:All attendees will have access to:

Don Purdum’s book ‘The Shift’ for 2.99

A Free 30-Day Trial of SEMrush Guru: http://bit.ly/SEMrushFREE30-Don

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Poll:

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Questions?

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Next SEMrush Webinar:

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THANK YOU

Don Purdum Unveil the Web @Donpurdum

Mike Stricker Marketing Director; SEMrush

@RadioMS

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