REALTY SUCCESS SECRETS TO STAYAFLOAT IN 20155

LET US BEGIN WITH

A SHORT STORY OF A REALTOR

Once upon a time there lived a man in southern China, who later became a Singapore based entrepreneur. In 1997 he bought some river-side land in Shanghai and launched residential projects. He was astonished to see no buyers at all. But after a decade and half the area was worthier 10 times. Later in 2004 he bought some land in Zuhai, a city near the Gam-bling Mecca of China. The visionaries doubted the buying power of the people, but he rowed his boat against the tides. Now as per Forbes the man stands 21st among the richest Singaporeans.

He was none other than Mr. Zhong Sheng Jian who launched Yanlord Riverside Gardens in Shanghai. The man who incorporated the prefinish-ing apartment concept for the first time in China and taught to stratify the market and learn the segments.

Its is further interesting to know that his adequate business tweaks, have outperformed some of China’s biggest Real Estate Brands like Country Gardens.

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MANAGE TECHNOLOGY - Be aware of the technological advancements in the market and try to incorporate the best available. Make sure to have a solid access to capital and industrial trends.

KEEP POSTED ABOUT THE DEVELOPMENTS - Always stay updated about the local developments and also in the respective regions. It can be anything from the construction of a new bridge to the shifting of a new hotel.

POPULARIZE THE LOCALITY - Always popularize the marketed locality through all possible means. Amenities focusing transportation, medical care ,education and religion plays the prominent role. If nothing works out, merely marketing the nature beauty can do wonders.

UNDERSTAND THE GEOGRAPHY & HISTORY - Study the society, the geo-graphical conditions, the history, conclude and find regions with ample growth prospects. Eg: for geographically confined regions, clustering town-ships, is the best strategy that will work.

BE INNOVATIVE - Zhong always held the view “If you don’t innovate you will die”, which is applicable in all stratums of real estate market. You have to be creative in your approach , to sneak through the messy competition.

RESPECT YOUR UNDERSTANDING - Never underestimate your knowl-edge of the market and get redirected by the words of others. Always explore more to gain knowledge and stick on to your principles. You might not win initially, but the victory awaiting, will be much more worthier.

DIVIDE THE MARKET TO LEARN - You can divide the market as tech-savvy young buyers and conservative old buyers. Understand their buying behaviour and make your marketing strategies adaptable for the two segments accordingly.

DERIVEDTAKE-HOMES

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1.43% of US’s working civilian population constitutes real estate indus-trial employees. Imagine the competition now.

There were only 1.86 million homes available with the beginning of 2014, which is expected to grow by 25% with new constructions hap-pening. The field is going to be green again, and it will be always ever-green.

92% people search for homes online, and the real estate industry as a whole spends 56% of advertising budget, online.

For 2014, Zillow and Trulia have assigned a spent of $65 & $45 million on marketing. The market is that huge.

Video streaming is growing at a faster pace and is expected to cover 25.5% of the advertising market by 2018.

SOME RICH STATS...

The resale home price will scale-up. The industry has kept the proper-ties on hold . As a result after the initial boom the market pace will slow-down again.

The mortgage rate is scaling up and so the monthly payment will be higher. As a result the percentage of people refraining from buying home will also increase.

Though there will be a decline in the demand, there will be no reduction in the prices.

The lot prices will be completely unsustainable.

PREDICTION- MARKET SLOWDOWN IN 2015

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Staying afloat in an unpredictable market is risky, especially when the scenario constitutes the real estate industrial trends.

DEVELOP PRACTICAL REALISM - Always set a long futuristic goal, especially if you are running an organization. Create a blueprint of the plan. Always set an alternative too. Wait for the opportunities. Remember, all designed steps should be manageable. Don’t haste or hesitate when the chances knock your door. Don’t think of the ROI initially. Be practical.

ASSIGN THE RIGHT RESOURCE - There should be a balance within, especially among the prominent fields of finance, acquisitions, sales and marketing, legal, & operations. Understand the skills and assign the right task to the right resource. Though sounds simple, it is most complicated and time consuming of all tasks. Sometimes even your family members may turn out to be the best resource.

STRATEGIC PLANNING - Think of 10 different ways through which you can fail in the real estate market scenario. Now try to develop solutions yourself, or with the help of your expertise resource. Finally you will come across a strategy where you will be surprised to see it pre-planned..

BE FINANCIALLY SECURED - Keep a hawk eye on the cash coming in and going out. Take the aid of a property analyzer around and focus the capital on the property and forget the other related expenses like phone and travelling. Keep a record of every transaction. Once its balanced , you can develop firm bonds with banks and mortgage agencies.

ALWAYS BE ALERT & TECHY - Take time to know the changes in the rules and regulations in government, banking and related sectors. Try to understand and incorporate, if necessary, the latest tech-based business solutions. Explore the social media to stay alive.

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SUCCESS SECRETS TO STAY AFLOAT

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REAL ESTATE SOFTWARE CAN BE PROPHETIC -The integrated search module in some platforms, provide users a seamless browsing experience. It predicts search terms, suggests keywords and even corrects typos. Users, agents / agencies are allowed to save their search combinations to make repeated searches easy.

CAN BE METHODICAL TO FORECAST - Analytics explicitly created in platforms, for real estate portals helps to know the most engaged/popular properties. Using this information one can predict user behaviour and market trends. A comprehensive view of the entire portal is also available using real-time enquiry, property, user and revenue reports.

AN INTELLIGENT PROMOTER - As Well-BI functionalities in real estate platforms, are designed to promote repeated user engagement. It automatically recommends prop-erties, displays the hot properties and properties similar to the ones that have been reviewed by the user. Some portals are intelligent enough to dynamically change the priority of property listing by analyzing and understanding the user behaviour.

A GOOD ENGAGER - Some platforms will also have a Question & Answer section where users can post their queries. Some even comes with embedded calculators for Mortgage, Refinance, EMI and Affordability Index.

SEGMENTS & COMMUNICATES WITH DILIGENCE -This feature in real estate plat-forms help agents/agencies to segment and communicate with users who have shown similar search preferences. The agents/agencies can send personalized mes-sages to each group using the newsletters or mobile push notifications.

HOW TECHNOLOGY BOOSTS CONFIDENCEAll businesses are going online and indeed technology has out-grown to greater heights and now-days is almost embedded with all essential features which a realtor requires to boost his confidence.

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A Well-Defined Real Estate PlatformZeekin, primarily focuses on connecting with stakeholders in the real estate business by enhancing online opportunities in the real estate industry through the state-of-the-art technology. It offers three different solutions for Marketplace, Agencies and Agents which will power complex real estate platforms and at the same time gives solutions for boutique real estate agencies. Zeekin have innovative tools and functionalities that aid in catering better customer engagement along with best-in-class customer service.

This cost effective platform is highly customizable and scalable based on innovative business models. To ensure that Zeekin’s potential is fully utilized to benefit the real estate entrepreneurs, it provides pre-launch & post-launch training, support as well as assis-tance whenever the need arises.

www. zeekin.com info@zeekin.com

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