5 REASONS WHY

YOU NEED TO MONITOR

Social media has provided consumers with

the power to influence one another's

purchasing decisions by sharing and rating

customer experiences on social media

outlets.

With millions of conversations happening

on social networking sites, it's crucial for

companies to monitor the social landscape

and tactically join the online conversation

when appropriate.

Here are five reasons why your company

needs to monitor social media:

SOCIAL MEDIA

By monitoring the social landscape, you have the

opportunity to discover what consumers are

saying about your brand to their online

community.

Listening can provide insight on why some

consumers are hesitant to purchase your

products, and give your company the opportunity

to create a WOW experience that would help them

overcome their indecision.

With over 250 million blogs in the social media

landscape, this is no easy task. However, it's

absolutely critical that brands are finding the

relevant, actionable conversations. New tools,

such as Social CRM, and technologies simplify

this process.

YOUR CUSTOMERS ARE

TALKING ABOUT YOU

IMPROVE CUSTOMER

Smartphones have increased the need to

monitor social media as consumers now

have instant access to a large audience

that they can share a negative experience

with.

Engaging consumers online by answering

questions, solving problems and providing

feedback, strengthens the company's

relationship with their target audience and

prevents crises.

EXPERIENCE

Participating in social media

conversations allows companies to

set the industry standard. Through

insightful recommendations and

information, people will view your

company as knowledgeable and

trustworthy.

More consumers will include your

company in their purchase decision

process as your reputation as an

industry expert grows.

ESTABLISH YOURSELF AS AN INDUSTRY EXPERT

Social media monitoring allows you to track the

success of a new product, promotional efforts,

and/or new marketing campaign by listening to

the response from the online community.

Companies can now adjust online campaigns in

real-time by reviewing what the customer is saying

about their promotion.

Social media monitoring can also explain a spike

in sales. For example, a celebrity tweeting picture

of your product could result in an increase of sales

or website visits

LEARN WHAT CAMPAIGNS

ARE SUCCEEDING

Not only are people talking about you

online, but they are most likely also

talking about your competitors.

Tracking what consumers think about

your competition provides insight into

what did and did not work for their

marketing campaigns.

Avoiding their mistakes gives you the

chance to take loyal customers from

the competition.

LEARN FROM YOUR COMPETITION

To learn more about improving customer

service through social media monitoring call

us at 800.523.5867 or contact us. STEPS NEXT

THANK YOU