5 Reasons Why Digital Marketing Is Great For Business

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PowerPoint Presentation5 Reasons Why Digital Marketing Is Great For Business1Why are so many businesses jumping on the digital marketing bandwagon? Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506For any business operating in todays world, formulating a digital marketing strategy is key to survival. You may be thinking this doesnt apply to you if your products and services target the senior population exclusively. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506After all, technology and digital trends are the exclusive domain of the younger generation, right? In actual fact, thats nowhere close to the truth. Youll be surprised by how much further you can grow your business with effective digital marketing. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Regardless of your organisations size and target audience, if youre able to strategically harness the potential of digital marketing, youre looking at serious growth in profits. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506WHAT EXACTLY IS DIGITAL MARKETING?Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Before starting to explore why digital marketing is great for business, lets first make sure were on the same page. Digital marketing means different things to different people. At its very core, digital marketing simply refers to marketing your products and/or services online.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Here we examine the 5 core reasons why digital marketing can boost your business. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Reason #1: Its the next logical stepSynergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Australian businesses are increasingly embracing the transition to the digital marketplace. Youll be hard pressed to find a business owner who hasnt considered this switch. Bringing your business online through eCommerce website development is the first step to competing in an increasingly digital business environment, but if you dont maintain your online presence then youre defeating the purpose of coming online in the first place. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506If youre a business owner or marketing manager, you will know that marketing is essential to sell what you have to offer. Similarly, digital marketing is how businesses compete online and achieve greater success.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Reason #2: Its extremely cost-effectiveSynergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Digital marketing is in fact a lot more cost-effective than traditional offline marketing. Just think about effective social media marketing creating engaging content and posting it regularly on social media platforms means instant visibility to all your followers. Now compare it to the cost of physically printing out flyers, newspaper advertisements and other marketing material. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506While formulating and implementing a comprehensive digital marketing strategy might require the services of a digital marketing agency, you dont have to have a large business to afford such services. There are several reputable yet affordable agencies that cater to small and medium-sized businesses as well. Also keep in mind that the returns from an effective digital marketing strategy can significantly outweigh the costs of professional services.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Reason #3: The sheer numbers!Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Digital marketing takes advertising tactics much further than word-of-mouth and cold calling. The core function of a digital marketing strategy is to promote your business online, and in doing so instantly increase your visibility to millions of potential customers who may never have heard of you otherwise. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506In a globalised economy, digital marketing tactics such as search engine optimisation and effective content marketing help you bring your business to consumers looking for your products and services across geographical boundaries and the constraints of time zones. Internet users account for staggering 93.1% of the Australian population imagine bringing your business onto the radars of even a small proportion of these Internet users.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Reason #4: It inspires customer loyaltySynergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506If you have a business selling a certain product or providing a service, your interactions with your customers may well be limited to the number of times they physically visit your stores or ring your customer service department. This means that theyre only likely to be engaged with you when they need what you offer. Digital marketing helps you build professional relationships with your customers that are more than just transactional. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506This is often done through blogs, social media platforms, email marketing with your latest offers and even loyalty rewards. Chances are your customers may already be talking about your products/services. Digital marketing ensures you can join in on the conversation and show your customers that youre more than just a faceless corporation.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Reason #5: You can actually analyse your performanceSynergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506If youve tried your hand at offline marketing, youll know it can often take weeks to set up an initial meeting, let alone close the sale. If that falls through, it might take ages and more missed opportunities to figure out how you can improve your pitch and offerings. One of the great things about digital marketing is conversion rate optimisation. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506With this, you can tell pretty much instantly how your website and online offers are performing, and even see the effects of every minor tweak in real time. Thanks to tools like Google Analytics, digital marketing gives you the opportunity to optimise your marketing tactics and keep improving.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506Still dont think digital marketing is right for you? Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506No business is too small to enjoy the profits that digital marketing promises. However, before embarking on a digital marketing campaign, its absolutely critical to be sure of the credentials of the agency youre trusting your online reputation with. A poorly-managed digital marketing strategy can actually do more harm than good.Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506If youre unsure about whether digital marketing could be profitable for your business or have any other queries, get in touch! Wed be happy to arrange for a free no-obligation consultation and help you take the first step to realising your full business potential. Synergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506You Should Also Read:How to Go Viral: 7 Ways to Go Viral On Social Media5 Actionable Tips to Get the Most Out of Your SEO5 eCommerce Link Building Strategies That Really WorkThe 5-Step CRO Process Every Website Should FollowSEO Checklist for Optimising Blog Posts to Get Maximum Traffic8 Social Media Hacks to Connect More with Fans Online5 Significant PPC Optimisation Methods Every Digital Marketer should know10 Breathtaking Trends to Innovate your Digital Marketing Strategy5 Easy Ways to Decode your Social Media Marketing Strategies for Better Results5 Unique Ways to Explore Social Media for a Better Business PerformanceSynergy, Innovation and Creativitywww.synotive.com | contact.us@synotive.com | 1300 894 506