5 Reasons Why Great Customer Support Is Your Most Effective Marketing

Strategy

Why is it so important for businesses to have quick and reliable support teams, and why is it more important to retain a customer than acquire new one?

Below we have compiled 5 reasons why we think every business should make it its goal to have the best customer support system in its industry.

HappyCustomersAlwaysComeBack

You don’t need to reward customers with free gifts for them to come back, all you need to do is make them happy. Treating customers nicely, doesn’t just mean smiling and nodding. Employees must go above and beyond what’s expected of them like providing immediate responses and delivering what they promised before and after the sale.

Satisfied Customers Will Recommend Businesses toOthers

Happy customers, in addition to coming back, are more likely to tell their friends and families about the business.

Let’s take a look at eBay for example. eBay’s customer service team helps their customers at the most efficient and fastest way they possibly could. One happy customer expressed his satisfaction by writing a blog post about eBay and encourage others to shop there as well.

Happy CustomersStayLoyal

Studies have shown that it costs 6 to 7 times more to acquire a new customer than to keep an old one. When customers feel valued, they are more inclined to keep doing business with you.

According to a study by Bain and Company, repeat customers will also spend more and generate larger revenues for businesses. The longer the relationships with a business, the more customers spent in a given period of time.

Positive Brand Association

Customers today are very self-conscious of brands and tend to take brands and reputations as serious considerations before making any purchases. When customers buy a product/ service, they’re also buying the brand and status associated with it.

Let’s take a look at Agoda. Agoda provides one of the best customer service in the online industry. When customers were asked why they chose Agoda, their reasons were obvious; Agoda is reliable and its reputation is widely known. Customers even said they would still use Agoda over other hotel booking sites when it’s more expensive.

More Investment From Customers

Have you ever gone into a store to shop for a particular product in mind and then end up staying longer and purchasing more because your shop helper is knowledgeable and able to recommend products that you think are great?

In addition to having a nimble and friendly customer support team, businesses also need people who are smart in the area they’re put into.

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