Social Media Influencer

Here’s why we need them

Who are “Influencers”

An influencer can be defined in two ways:1. By the number of followers the person has

on Social Media.2. The expertise displayed by the person on the

subject.

Or let’s put it as:Influencer = Following + Knowledge

Influencers understand the market, the audience, the psychology of the customers

and hence the way to cater to that market as well!

ExamplesTwitter Vine

LinkedIn

Facebook

YouTube

Non Celebrity Influencers

Why and How are they Helpful?

1Wider Reach

An influencer is just what their name suggests. They are looked up to by a large number of Followers. Their opinion matters! So, when they talk about your brand and the world listens. a

2Famous your brand

If an influencer is talking about your brand, so are his/her followers and eventually their Friends and the friends of friends. We see a chain in this process, do you?

i.e.The higher the number of followers an influencer has, wider is the reach of your brand.

3Quality content

Influencers have a huge following and are highly appreciated because peopleconfide in them and the content they put out is considered as high value content. Almost

like information that people use as reference to your brand.

4Building Relationship

Influencers often maintain a good relationship with their followers, thus keeping them informed about important topics, clearing their doubts and communicating the needful.

Through influencers a brand can communicate with their audience.i.e.

It is an indirect yet full proof way to build a relationship with your brands target market!

5Their insights matter

Influencers are more often than not, experts from the industry. They stay updated about latesttrends and have better insights about the industry.

In fact, in many cases, they are the trendsetters themselves. Through influencers you can notjust reach your TG but also reach these newest ideas!

Influencers Vs Advocates

Influencers• Well known people,

generally bloggers, experts or celebrities.

• Work on a payment model, in forms of perks, gifts or financial benefits.

• Have a greater fan following.

Advocates• People from your customer

base.• Talk good about you out of

experience.• Genuine and more effective

when it comes to word of mouth.

Popular is not Equal to Influencer

On the other hand, if a scientist talks about the nuclear weapon it would be highly appreciated.

Slim in 10 Days Nuclear Weapons

A popular figure might not always be an influencer, especially in domains where they do not practice expertise.

Thank You