5 Reasons why you should have an SEO strategy in place.

INCREASED TRAFFIC• The higher you are up on Google

search, the higher the volume of traffic that will go to your site.

• Having relevant keywords and optimised tags and descriptions will increase the quality of your web traffic.

Excellent Return On Investment

• SEO provides results that are trackable and quantifiable such as rankings, traffic & conversions.

• The user can gauge how their current SEO is, and how they benchmark to competitors.

• Continuous work on your SEO will generate more leads and result in an excellent ROI.

Cost Effectiveness

• Targets users who are actively searching for your product or service.

• Inbound strategy – Saves money as opposed to other avenues such as cold calling.

• Good quality of traffic sources due to them already being interested in your product or service.

Increased Site Usability

• For effective SEO, the site must be easy to navigate for search engines.

• SEO helps your site link easily together so that search engines and users alike are able to crawl around the site with zero difficulty.

• Users are able to view information more efficiently.

Brand Awareness

• SEO helps your site move up the Google rankings meaning that your site will gain more exposure.

• Page one of Google for your targeted keywords installs a level of trust within your customers.

• With more exposure, becomes a higher CTR which will result in higher conversions.