5 reasons why you should mobile enable your sales-reps

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IntroductionSales Reps are always expected to be upselling

existing customers and finding new customers. Having met with the largest and fastest growing sales team, I

learnt some tips from them to increase their effectiveness, and here they are:

1. Real-time

information access2. Modern mobile

devices

3. Collaboration

through the cloud


Let’s See Actually Why You Need Your Sales Reps To Be Mobile Enabled???

Introduction


Why Mobile Enabled Sales Reps ?

Collaboration and Uniformity● Multiple team members have same

information at any specific given time as everything is kept on cloud.

● Information remains intact and is shared between sales reps directly.


Proximity With Engagement● Mobile devices and tablets gives a

closer view for your client of your sales demonstration.

● Having enterprise centric mobile sales app as part of your

sales strategy allows you to focus on the client more than on the sale itself.



Mobilized Sales Discussion● Sales based apps gives the ability to

have a sales conversation with their colleagues and clients anywhere.

● Sales based mobile apps, allows taking orders, creating quotes, storing contacts, creating an electronic catalogue, reviewing daily sales operations and more.



Customer Relationship Mgmt.

● Mobile enabled sales reps are more preferred by CIOs and CEOs as they tend to create a positive and professional image.

● Using mobile sales apps you can actually make your client feel important and therefore a great customer relationship is maintained.



Improved Team’s Image

● When you go through technological developments even for internal purpose you are more trusted by clients.

● Clients will get a good impression by the great product innovations which you are using.



Mobile Myths Busted …Proof of Concept

Let’s have a quick look at some statistics which tend to prove that process of Sales-

reps Mobilization has already started taking big (Sources

CIO Insight)


Mobile Myths Busted …(I) Sales forces are using tablets more

frequently but without defined policiesQues 1 –

What percentage of your sales force is currently using tablet devices to support their sales activities?

Proof of Concept


Mobile Myths Busted …(I) Sales forces are using tablets more

frequently but without defined policiesQues 2 –

Which of the following statements best describes your company’s policy towards tablet device usage in sales?

Proof of Concept


Mobile Myths Busted …(II) The introduction of tablets is changing computing behaviour.

Findings

Gartner study shows that sales force representatives are spending 20 percent more computing time per day when they used a tablet, a smartphone and a laptop, as opposed to a smartphone and

laptop alone, to execute the same or similar activities. Below mentioned charts and tables will give you better insights:

Proof of Concept



DEVICE SESSION DURATION LAPTOP 7 24.0 minutes

SMARTPHONE 26 1.5 minutes

Proof of Concept



DEVICE SESSION DURATION LAPTOP 4 36.0 minutes

TABLET 12 7 minutes

SMARTPHONE 19 1.2 minutes

Proof of Concept


Mobile Myths Busted …

(III) What measurable improvements in performance are you seeing as a result

of implementing your CRM system?

Proof of Concept


Mobile Myths Busted …

Findings CIO Insight report clearly shows that

implementing new CRM tool was a top priority initiative for more than 40 percent of chief sales officers

surveyed: Let’s see what graphs speak:

Proof of Concept


Mobile Myths Busted …Conclusion

With the proliferation of cloud technologies, user friendly mobile devices, and enterprise-class apps, the organizations can enjoy innovative and

enhanced sales connectedness and effectiveness.


Author

DirectorAjeet is responsible for driving sales,

forging strategic partnerships and managing key client relationships in the

United States and Canada.

Ajeet SinghWrite to me at [email protected]


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