9/21/2015 5 Reasons Why Your Landing Page Isn't Sending Leads — www.serpholic.com

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5 Reasons Why Your LandingPage Isn't Sending Leads

by Shiv Kumar Gupta • 2 min read • original

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You’ve been giving all you have to make your business work, but itseems your landing page has become inefficient. Why, you may bewondering? It’s time you stop working harder and instead starthandling things smartly. There are reasons why your landing pageisn’t sending enough leads.

You don’t know your Customer behaviour and aretargeting wrong AudienceNot knowing your target audience before developing your landingpage is a big mistake. Take your time before you finalize the design ofyour landing page. Determine who your average customer is. Are theymale or they are female? How old are they? How much they have andhow much do you think they can spend? Get a better idea about thetastes, interests, spending habits, and spending abilities of youraudience for success.

9/21/2015 5 Reasons Why Your Landing Page Isn't Sending Leads — www.serpholic.com

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Target Your Right Audience

Your Landing Page Content is Boring and StaleContent on your landing page should be catchy and interesting.  If it’sboring or is a little too long, you will lose customers. Online buyershave a very short attention span. Be sure to introduce your offer asearly as possible.  Make your offer clear too. Find a direct way toexplain your point.  Avoid any literary flair that unnecessarilylengthens your copy. Also, limit the amount of media, images, andlinks. Mention only what’s necessary and organize it perfectly. Keep itshort and sweet, and it will become more effective.

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You haven’t Optimized Landing Page for Mobile SitesResearch shows that 60% of all online traffic now comes from smartphones and tablets. People use their smart-phones to find localproducts or to conduct research before big-ticket purchases. If theycannot access your landing page on their mobiles, you’re missing outon big business opportunities. Your web design company shouldreport on the breakdown of mobile, Desktop, and tablet visitors toyour website. If you’re not getting enough business from mobile users,your landing page isn’t responsive.  Check your landing page on yourown mobile and see how it looks. Do you have to pinch the screen tozoom or scroll? It’s time to make a new landing page.

9/21/2015 5 Reasons Why Your Landing Page Isn't Sending Leads — www.serpholic.com

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Your Landing Page has DistractionsYou cannot corral your visitors if your landing page has too many bellsand whistles. Giving your visitors too many choices will only causedistraction. Also, make sure your landing page has a clean look. Acluttered look will confuse your visitors. Don’t use too many links onyour landing page. Don’t give them any reason to leave your landingpage to check another page. Limit your distractions and you willnotice your conversion rate go up.

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Keep it Simple and To the point

Your Landing Page misses the call-to-action or has itat Wrong PlacesIs your call-to-action visible to your visitors? Do you have a call-to-action at all? A call-to-action or CTA is a very noticeable image with ahighly compelling ad copy and some simple instructions like; “BuyNow”, “Download”, “Register”, “Subscribe”, and so on. Use assistanceof skilled graphic designers to create a CTA and put it on a placewhere your visitors can see it immediately after they come to yourlanding page.

9/21/2015 5 Reasons Why Your Landing Page Isn't Sending Leads — www.serpholic.com

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Proper use of Call to Action

These mistakes may look simple but they can make a huge differenceto how many leads you get. Just revisit your landing page with allthese important points in mind and correct if you’re making any ofthese mistakes. It may not take a lot of time to make these corrections,but the return will be impressive. Try it!

Original URL:http://www.serpholic.com/leads-generation-through-landing-page/