5 reasons why your subscribers aren't reading your email
TRANSCRIPT
Reasons Why Your Subscribers Aren’t Reading Your Email 5
1 They Never Opted In
1 You could have… • Bought a list • Blurred the lines between
marketing and transactional mail • Took their email address out of
context and started marketing to them (e.g. they used their email as a username)
Solut
ion
Send out a re-engagement campaign. Users who want your mail will opt in again and those who don’t (or never signed up in the first place) will be retired from your active sending list.
Re-engagement Campaign Tips
2 You’re Asking For Too Much
2 You could be approaching your email marketing strategy as, “How can they help me?”.
Make your strategy focused on helping your subscribers.
It’s okay to ask your subscribers for favors, just don’t forget to add value to their inbox first!
Solut
ion
Email Marketing Strategy SlideShare
3 Email Fatigue
3 Maybe you came on too strong and sent too many emails, too many times…
Give your subscribers some space! Avoid sending to them for a few weeks and then test the waters. Depending on how they respond, you should either resume sending or take them off your list.
Solut
ion
4 Wrong Time of Day
4 Are you continuously sending your email at the same time of the week or day?
By testing the time of day you send, you can decipher when your recipients are most engaged with their inbox! Adjust your plan accordingly and segment for optimal times.
Solut
ion
5 It’s Not You, It’s Them
5 Some matches were just not made in heaven…
Take a deep breath and remember your content will not be for everyone! Focus on your highly engaged recipients and organically attracting new subscribers who will love your content too. J
Solut
ion
Your best bet for a healthy email program is to send to subscribers who want to read your email—do yourself a favor and take unengaged recipients off of your list.
Fina
l Thou
ghts
