5 Reasons Your Website Needs a Responsive Design

One thing very clear to any online marketer and user out there is that mobile usage of the internet has been increasing many times over every year. Essentially, 2014 is believed to be the year mobile online usage and desktop usage will match. While such evidence should make any website owner to think about mobile-friendliness in terms of a site's design, many are still napping. In turn, mobile users who might have brought some revenue on your site are unable to access it.

A mobile design and a responsive design are not the same thing though. In responsive design, only a single website is created and coded in a way that it adapts itself to different screen sizes, no matter what kind of the device one is browsing through. In a mobile design, the uses of mobile templates mean you have a completely new sub-domain or website for mobile browsing. Since mobile templates are created for every site and not for every screen size, a couple of problems result. To get out of this quagmire, you need to incorporate responsive web design and there are a couple of reasons why.

1. Exploding mobile usage

We now live in the age of Tablets, Smartphones, Macs and Computers and a host of other internet connection gadgets such as HD TVs. However, mobile devices such as Smartphones and Tablets have presented a wholly new way of purchasing on the internet and browsing the web. Even before you think about targeted website traffic, know how people on your site through mobile devices are finding the experience. Otherwise, you are missing on more than 61 percent of individuals who believe they have great brand opinions after an awesome mobile browsing experience.

2. Adaptation to future devices

Responsive design is so crucial because a template is designed not according to the device but screen size. Thus, no matter what mobile device one is browsing from, the website will be displayed properly. As new devices enter the market from glasses, watches to TVs and anything in between, a responsive website will still appear properly.

3. Faster responsive sites

Mobile browsers are not so patient as to wait for a whole desktop site to load on a mobile device for ages. A responsive design website loads up in the shortest time frame, ensuring non one leaves your website without having browsed it properly.

4. SEO and responsive design are buddies

Before you buy website traffic , ensure you have a responsive design website. Google in 2012 indicated that they have a preference for responsive design as compared to mobile templates. A single URL that responsive web design allows ensures Google's bot crawlers to appear on your site seamlessly while lowering the risk of errors seen in on-page Search Engine Optimization.

5. Social media, blogging and traffic

Inbound marketers usually incorporate social media and blogging in their strategy and in so doing see a lot of increase in mobile traffic. Without a responsive design, even going out of your way to buy targeted website traffic might not work as desired; there will be a lot of low rates of conversion, high bounce rates and a mobile audience absolutely frustrated.