5 reassuringly simple ways to up your content marketing game
DESCRIPTION
MM&M's Skills Set event on Content Marketing packed the house. Out of the many great ideas vetted, read about the 5 simple things you can start doing today to sharpen your content marketing skills.TRANSCRIPT
5 Reassuringly Simple Ways to Up
Your Content Marke9ng Game
Dig into your content closet 1
“When marketers really look into it, they’re surprised by the amount of content they already have. A lot of it is used once and then put on the shelf.” –Pete Woodrow, Crea.ve Director, Merck
Content Marke.ng Mantra:
Publish Repurpose Repeat
“One tent-‐pole piece can lead to literally 100 pieces of content.” –Alec Pollak, Director of UX and Content Marke.ng, JUICE
CraA irresis9ble headlines
2
A numbered list gives diges.ble, must-‐read urgency.
3 Scrump.ous Zucchini Recipes
7 Reassuring Ways
5 Essen.al Steps
Who can resist?
Content marke9ng = trust marke9ng 3
What goes a long way in human rela.onships goes a long way in content marke.ng.
“I’m there for you” “How can I help you?” “We’re in this together”
is at the core. TRUST
“You want your customers to say this content makes me smarter, beDer able to do my job.” –Pete Woodrow, Crea.ve Director, Merck
Ownopoly Ownopoly: the media you own, essen.ally your website and all the content distributed on your blog.
New word alert!
Work the corporate brand 4
> give more la.tude
CORPORATE COMMUNICATIONS
> allow for greater conversa.on
> provide opportuni.es that your brand can build on
Crack the social media nut with good content 5
Sharing is as social as commenta.ng.
If your content is good, it will be shared and you will be in the social sphere.
“We knew we were successful when pharmacists started asking to use our content. We are enabling them to feel like they're helping their peers so they are eager to share.” –Lisa Sherwood, Associate Director, Merck
Start upping your content marke9ng today
1. Dig into your content closet 2. CraT irresis.ble headlines 3. Content marke.ng = trust marke.ng 4. Work the corporate brand 5. Crack the social media nut with good content
5 Reassuringly Simply Ways to Up Your Content Marke9ng Game from MM&M Skill Sets Live Starring in order of appearance: Pete Woodrow, Crea.ve Director, Mul.channel Marke.ng Crea.ve Strategy Group, Merck & Co., Inc. Alec Pollak, Director of User Experience and Content Marke.ng, JUICE Pharma Worldwide Lisa Sherwood, Associate Director, Mul.channel Communica.ons and Channel Strategy, Global Vaccine Promo.on, Merck & Co., Inc.
