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Sales Credibility

Killers to Avoid5

Sales Credibility Killer2

5 Sales Credibility Killers to Avoid

Sales Credibility Killer3Relying on Product Focused Marketing Materials

Marketing works hard to produce product datasheets,

presentations and solution overviews. But the better marketing

departments also deliver “vendor agnostic” insight pieces -

when used correctly, they change sales conversations and

disruptdisrupt current thinking to bring new perspectives that lead back to your solution.

5 Sales Credibility Killers to Avoid

Sales Credibility Killer4Assuming One Person can Make the Buying Decision

In a world of increasing complexity, buyers are much more

aware of the need to operationalize changes in their

oorganizations. Typically, this requires the support and expertise

of many players. A savvy trusted advisor will first address the

needs of each of these individuals, and help them to

understand the internal relationships between those needs.

5 Sales Credibility Killers to Avoid

5 Sales Credibility Killers to Avoid

Sales Credibility Killer5

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Sales Credibility Killers to Avoid5