SCARYMARKETING

ECOMMERCE STATS&

There are more than

in the U.s. alone - 102,728 102,728 ecommerce retailersgenerating at least $12,000

that’s a lot of products on the market.

What can you do

When consumers compare items without physically engaging with them, the lowest prices often determine where they will decide to buy from. This is known as price saturation.

Emphasize quality over pricing. Impress customers with details on how products are crafted, what goes into the process, and market them as specialty/luxury items.

59%59%

15%

for purchases they are seriously interested in,

of those people want you to know what they’re searching for online.

but less than

of consumersexpect promotional offers

So how do you market the items they wantif you can’t collect customer data

A survey by Accenture confirmed that many customers are demanding morepersonalized shopping experiences.

But 90% of respondents want to prevent certain customer data from reachingretailers and other third parties.

Be honest about what data you’re collecting and how that data will be used.

If you’re upfront about it and have strict privacy standards within your business, more people will be willing to trust you with personal info.

82%82%want an automatic system for An overwhelming

when checking out at a brick-and-mortar store.

How do you take advantage of this

Brand loyalty often exists in spite of price differences and even convenience.

Reward these special people with a gamified system that gives them a littlesomething back. Make shopping at your store fun again!

What if buying a hammer at a hardware store earned the customer a specificamount of points towards a free in-store item?

when they first engage with a sales representative.

The average Business to Business (B2B) customer is already

57% through the

purchasing process

Use this knowledge and put your best foot forward.

The content on your website, product pages, customer reviews and blog postsis clearly a big part of deciding whether or not to buy from your business.

Make sure you have well-written website pages (especially product pages).

The leads that contact you will have already seen proof of your expertise through their own research and will be almost ready to buy. Cue the sales team!

66%

expect their first drone-delivered package within the next 5 years.

of survey respondents

Nope, we’ve got nothing here - good luck with this scary stat!

So, yeah, if you don’t have a drone, try to…

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We hope we didn’t scare you too much with these statistics.

Have a spooky Halloween!