5 “Simple” SEO Tweaks,Tips and Tricks

that will ensure your Business Attracts More Local Custom.

- Richard Hill Founder, SEO Traffic Lab &

Local Business Geekswww.localbusinessgeeks.co.uk - Richard Hill

BizGen Conference 2011

www.localbusinessgeeks.co.uk

What is SEO?SearchEngine

Created by Rand Fishkin of SEOMoz

Opti mizati on

A 2011 survey byEconsultancy showed

That Organic SEOHad the best ROI with

Email marketi ng coming 2nd.

www.localbusinessgeeks.co.uk - Richard Hill

Why SEO?But, more importantly

www.localbusinessgeeks.co.uk - Richard Hill

Customers just

“GOOGLE It!!”

www.localbusinessgeeks.co.uk - Richar

Who is Looking for YOU?

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SEO Helps Reach Your Target Market

Search Engines are where People fi nd Everything

More than 2 BillionSEARCHES

Are performed on Google every day

If the search enginesCan’t Find You

YOUR Customers Can’tSIMPLES!!!

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SEO or SEMPPC

Organic

PPC

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Local SEO

Places

PPC

PPC

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Keyword Research

The MOST Important Aspect

Adwords Tools

Tip #1

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http://www.adwords.google.com

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On Page Top TipsTitle Tag

*Keywords in the ti tle*First thing Google sees

*Keyword at the Beginning*60 – 65 Characters Max

Tip #2

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On Page Top TipsH1 Heading Tags

*Keywords in the heading*Emphasises Text

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On Page Top TipsURL

*Keywords in url*Informati ve but short

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*Fresh (and refreshed) content*Content of utmost importance

*Original & Relevant*Keyword Rich*Correctly Formatt ed

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Google Places

Locati on, locati on, locati on!!Ensure you CLAIM IT!!!

http://www.google.co.uk/places/

Tip #3

www.seotrafficlab.com - Richard Hill

SitemapsHTML Sitemaps

• Designed for humans & spiders• Outlines Structure of Site• Aids Indexing in Search Engines• Usually a page on the site

XML Sitemaps• Designed for the spiders• Allows submission to Search Engines• Aids indexing in Search Engines

http://www.xml-sitemaps.com/

Tip #4

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Link Building

Arti cle Marketi ngPress Release

Blog Reviews

Directory SubmissionsRSS Submission

Social Bookmarking Video

Link WheelImage Bookmarking Social Media Brand Protecti on BlogsVideo Distribution

Profile Creation AssuredArti cle Links

SMIP

Tip #5

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Make Use OfLocal Directories

http://www.ilincolnshire.co.uk/

http://www.lincolnshirelinks.co.uk/

http://www.lincolnshiredirect.co.uk/

http://www.freeindex.co.uk/east_midlands/lincolnshire/

http://bizmidlands.co.uk//

Bonus

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EASY TO DO!!!EASY NOTTO DO!!

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Overview1. Keyword Research2. On page Tips3. Google Places4. Sitemaps5. Link Building6. Local Directories

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http://www.localbusinessgeeks.co.uk/

http://www.seotrafficlab.com/Thanks for Listening