5 simple steps to marketing your site using new media

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NAN SHASTRY WWW.S2AGENCY.COM 5 Simple Steps to Marketing Your Business Using New Media to Grow Your Audience

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How to add new media to your content marketing mix to grow your audience.

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Page 1: 5 simple steps to marketing your site using new media

NAN SHASTRYWWW.S2AGENCY.COM

5 Simple Steps to Marketing Your Business Using New Media to Grow Your Audience

Page 2: 5 simple steps to marketing your site using new media

Where are we today?

Page 3: 5 simple steps to marketing your site using new media

What happened. Why it’s happening.

Nature of workNature of information

seeking and retrievalLack of timeFocus on multi-taskingToo much emailComplex information TMI

Time to

read

Multi-tasking

Why are we here today?

Page 4: 5 simple steps to marketing your site using new media

3 powerful forms of marketing:

Web Based

Marketing

Video

Audio

Text

Page 5: 5 simple steps to marketing your site using new media

Text Advertising/ Information Video or Audio Advertising/ Information

Easy to create messagesCan be short or lengthyEasy to convey a specific

messageRequires attention of the

readerRequires time from the

reader

Easy (!) to create messagesCan be short or lengthyEasy to convey a specific

messageRequires some attention of the

viewerRequires some time from the

viewerTime shifting applies!RSS helps keep the message

coming.

Text versus Video or Audio

Page 6: 5 simple steps to marketing your site using new media

I N T H I S N E X T S E C T I O N W E ’ L L TA L K A B O U T 5 S I M P L E S T E P S O N H O W Y O U C A N U S E A U D I O A N D V I D E O O N

Y O U R S I T E T O G R O W Y O U R A U D I E N C E .

The How: 5 Simple Steps

Page 7: 5 simple steps to marketing your site using new media

1. Start with Your Message!

Examine what it is you have to offer: Is it information? Is it a product? Is it a service?

Define your message first on paper.

Make mind maps!

My “widget”

Why does

somebody need

it?

Why would somebody buy it as

compared to…What are the

3 best things about my …?

Do I have a way to bring them back

again?

Page 8: 5 simple steps to marketing your site using new media

12 Ways to talk about my….

Product Service Information

How it works What I do generally Why is my information useful?

About the parts What I do specifically Who uses my information?

Who uses it Who are my clients How do they use the information?

How to use it How to choose the correct service

Why is my information better?

How to clean/fix/extend its use? Etc. What are some possible non-traditional or little known uses for my information?

What you should look for when choosing it

Etc.

Client testimonials

Etc.

Page 9: 5 simple steps to marketing your site using new media

( U S U A L LY, Y O U C A N G E T S TA R T E D F O R U N D E R $ 1 0 0 )

Step 2. Become your own director!

Page 10: 5 simple steps to marketing your site using new media

Or Step 2: Audio Script

Audio:

• Create a script• Choose mashups• Find a quiet room• Get the Free Audacity

program from Source Forge to edit your audio

• Speak confidently• Smile, then record

Page 11: 5 simple steps to marketing your site using new media

Step 2: Video Storyboard

Video:

• Create a storyboard• Plan out dialog and

actions• Create the exact

narration• Be enthusiastic• Be helpful

Page 12: 5 simple steps to marketing your site using new media

Step 3: Organize!

Make sure you have system of organization for the media content you are creating.

Name files appropriately for example: Podcast_1_An_Intro_to_My Widget

Remember that when you put a player on your page, you’ll want to play the latest content and archive earlier content with hyperlinks so people can listen to or watch earlier “shows”.

Incorporate feedback on these pages so potential customers have a place to ask questions or post comments.

Page 13: 5 simple steps to marketing your site using new media

Step 4: Upload to where?

Lots of options: Create an RSS feed Upload to web providers Upload free to Google video, Yahoo video or Yahoo podcasts or

others (and then embed the tags into your own website). Upload to iTunes – over 40 million strong!

Page 14: 5 simple steps to marketing your site using new media

O V E R A N D O V E R A N D O V E R A N D O V E R A G A I N !

Step 5: Lather. Rinse. Repeat.

Page 15: 5 simple steps to marketing your site using new media

Tips to Great Shows…

Make the content useful. Give viewers something to come back for: VALUE is

imperative for repeat visitors Use humor effectively (don’t be crass!) Be HONEST! Use the “this is teaching” concept because it’s true! Be prepared. Practice. Practice. Practice! Be passionate about your widget!

Page 16: 5 simple steps to marketing your site using new media

General Resources

Attend the Podcasting and Portable Media Conference Technologies to learn about: RSS, podcasting, video casting, blogging for business

Read: Hands on Guide to Video

Blogging and Podcasting Podcasting Hacks

Try: Easywebvideo.com Odeostudio.com for

podcasts

Page 17: 5 simple steps to marketing your site using new media

Thank You.

Nan ShastryEMAIL:

[email protected]

WEBSITE:www.s2agency.com