5 simple ways to boost continuing ed enrollments
DESCRIPTION
As the administrator of your extended learning program, boosting enrollments is always a priority. With this presentation, you'll learn the 5 easiest tactics to boost your enrollments.TRANSCRIPT
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5 SIMPLE WAYS TOBOOST ENROLLMENTS
PART OF THE MARKETING SERIES
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THE GOAL: MINIMAL WORK WITH
MAXIMUM GAINS
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#1 KNOW YOUR AUDIENCE
Where do your strengths lie?• Standard Student Base• Teachers• Healthcare• Corporations• Internal Staff• Military• Workforce/Voucher Students
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#2 ADD VALUE
• Offer CEUs of other units of measure
• Implement bundles or hybrids (discounts)
• Provide an institution certificate to students
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#3 KEEP IT SIMPLE
• ed2go online payment• ed2go online administration
center:– Marketing link– Tracking link
• Carry the entire catalog• Email campaigns• Use social media – Facebook,
Twitter, etc.
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#4 Use Your Institution’s Cornerstones
• Print catalog:– Enrollment instructions– Separate “Online Courses” section– Catalog integration
• Website:– Easy to find, minimal clicks– Create an “Online Courses” landing page– Include enrollment instructions and contact info
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Kennesaw State University Cont.
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#5 SET YOURSELF APART
• Students are your customers
• Recurring theme amongst the top 25 ed2go partners
• Supplement with ed2go Student Support
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QUESTIONS?
Download the presentation by visiting
www.slideshare.net/ed2go