5 #Sochi2014 Olympic

Tie-Ins for Gold-Winning

Event Marketing

Image credit: harida.net

We will soon be captivated by the

2014 Olympics in Sochi, Russia.

While producing an experience of this

scale isn’t exactly what most of us are

doing, consider these key lessons to

inspire your next event!

Image credit: en.wikipedia.org

1 The Power of Community

During the Olympics, we’ll transform into a unified global

community, collectively experiencing a colossal event that

transcends international, social, and economic boundaries.

Look for creative ways to unify attendees around your brand

messaging.

• Intel’s community

collaboratively built

“SiMan”, an 18-foot tall,

LED-lit representation of

the future of intelligent

solutions.

• At the end of the

conference, attendees

gathered to watch as “SiMan” came alive.

The Power of Community

Dive Deeper!

Image credit: viralheat.com

2

Social Games With the 2012 Olympics dubbed as the first “social games”,

sharing on social networks will undoubtedly be unprecented this

year. Fans can more easily connect with their favorite athletes

via the new Olympic Athletes’ Hub app.

Implement social media strategies that are relevant to your

audience & continue excitement that creates a bridge to future events.

• Besides the usual

Facebook and Twitter

mainstays, the IOC is

relying on VK—a social

network that’s all the rage

in Russia—to reach fans in

the Games’ host country.

• The official Olympics page

on VK now has 2 million

subscribers—the IOC is

personalizing the

experience to make it

more meaningful for

attendees!

Social Games

Dive Deeper!

Image credit: uvureview.com

3

A Good Cause The Olympics inspired one of the world’s most famous cause

marketing events, The Special Olympics.

Getting attendees to participate in booth activities that drive

charitable contributions will trigger an emotional response that

will make them feel good about your brand.

• When Abbott Diabetes

hosted HealthFest in

Chicago’s Grant Park,

attendees were educated

about healthy lifestyles

through learning activities,

entertainment venues, and

refreshment areas.

• All of these elements tied in

with Abbott’s core brand messaging.

A Good Cause

Dive Deeper!

Image credit: photographyblog.dallasnews.com

4

Now Playing Who hasn’t been moved by watching Olympic video highlights?

Video testimonials showcasing attendees talking about how a

company’s solutions have helped them can be a powerful tool

on or off the show floor.

• Bard captured video

throughout their three-day

National Sales Meeting,

concluding with a video

summarizing the most

inspirational moments.

• The video had a long

lasting impact on their

attendees and became a

popular download for the entire company.

Now Playing

Dive Deeper!

Image credit: gearjunkie.com

5

The Competitive Spirit

The thrill of the competition is the heart of the Olympics!

Let the Games provide inspiration to leverage the power of the

competitive spirit to focus attendees on your brand and story.

• Smith and Nephew Wound

Care Management invited

nurses to a “face-off”

competition to see who

could apply wound

dressings to anatomical

models in the fastest time.

• Large crowds cheered on

the competitors as the

benefits of the brand’s

wound dressings were brought to life.

The Competitive Spirit

Dive Deeper!

If you’re looking for even more ideas for your next

event program, click below to check out our latest

trend forecast!

Jillian Axtell Communications & Social Media Manager

About The Author

Connect with me!

@JillianTalks

/jlaxtell‎