Five Social Media Lessons from the Great British Bake Off!

Here are 5 tips that we can all take from the Great British Bake Off and apply to our

social media strategy, to ensure we get stunning end results.

“Bake!” or maybe I should say please do read on!

You Eat with your Eyes

Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

• Make your posts stand out by using images

• Tempt your readers with photo’s you think will appeal to them

• Grab their attention as images command more space

• Images should be high quality and referenced

You Eat with your Eyes

Choose flavours that really sing

• Choose topics that resonate with your audience

• Ask yourself, “What do they really want to know?”

• Decide on trendy topics or more traditional.

• What will make your content shareable? Is it funny, informative, in line with their thinking?

Choose flavours that really sing

Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

Good quality ingredients

• Where did your content come from?

• Have you given people the credit they deserve?

• Are your quotes and statistics in context?

• Don’t use other people’s ideas and claim them as your own.

Good quality ingredients

Photo: Tom Hovey Cake Illustrator for the Great British Bake Off

What will my final bake look like?

• Do you know what your end goal is?

• How do you plan to achieve this?

• How will you know it’s working?

• How much time and resources will it take, can the work be shared, will I have time, am I being too ambitious?

What will my final bake look like?

Adopt good editing skills

Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier

• What are the social media rules for your company?

• Who monitors posts?

• What will you do in a crisis?

• Are the right people posting? Are they trained?

Adopt good editing skills

Creating meaningful conversations between businesses and

their customers

We do this through developing a strategy, training and coaching.

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Coldicott Freelance Training