5 social media marketing pitfalls beginners must avoid
DESCRIPTION
5 Social Media Marketing Pitfalls Beginners MUST Avoid describes the 5 pitfalls that every business owner that are new to social media marketing MUST avoid. This was first presented by Wayne Liew at the National Web 2.0 Forum held in conjunction with the SME Solutions Expo 2009 at Cititel Mid Valley.TRANSCRIPT
5 Social Media Marketing Pitfalls Beginners MUST Avoid
Wayne LiewOnline Media Consultanthttp://www.wayneliew.com
Spamming/Blatant Advertising
• Spamming is ILLEGAL!• Spamming degrades
your brand• Evaluate packages
offered by “marketing companies”
• Ads don’t get attention on social media platforms
No Tracking Mechanisms
• Add results to your work• Measure effectiveness
across platforms and compare marketing strategies
• Optimize your time, money and efforts spent
• Google Analytics – Must have for every site
• Crazy Egg – Heat map tool to track mouse movements and clicks
Not Listening
• Listen before broadcasting• Discover relevant
communities• Adapt to the culture of
communities• Acceptance brings along
participation• Listening reveals ongoing
trends
Trying to Quantify Marketing ROI
• Visitors -> Prospects -> Leads -> Opportunities -> Customers
• Reach, Brand, Engagement, Influence
• More reliable tracking compared to traditional means
Inadequate Planning
• What do you want to achieve with social media?
• Shape social media policies
• Identify what’s next• Crisis management
Contact Wayne Liewhttp://[email protected]: @WayneLiewFacebook:
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http://www.linkedin.com/in/wayneliewMSN: [email protected] you guys around the expo!