5 social media tools you can use to market your small business
DESCRIPTION
Learn how to use social media to market your small businessTRANSCRIPT
SOCIAL MEDIA TOOLS THAT WORK FOR SMALL BUSINESS
Top 7 for Small Business1. Blogs
2. Facebook
3. LinkedIn
4. Youtube
5. Twitter
6. Google Plus
7. Pinterest
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Why use social media?
• Your competitors are using it
• It’s cost efficient
• It’s easy to set up
• It provides you with a channel to have a
conversation with your customers
• It helps increase lead generation
• It improves your search engine rankings
• It improves brand recognition
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How are entrepreneurs using social media
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• Build communities
• Communicate and advise customers
• Discuss business issues
• Build brand
• Build a database
• Establish themselves as experts
Tips
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• Interact with customers and
give them feedback
• Participate but be relevant
• Listen and monitor what
people are saying
• Measure the effectiveness
Why you should Blog
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• It’s easy to update
• You can share your expertise
• Promote your blog using facebook,
twitter, LinkedIn, Google + and regular
marketing tools
• Get your webmaster to put your blog
on your website it improves your SEO
ranking
Tips for Bloggers
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• Develop a blogging strategy and blog
regularly (1 - 3 times a week)
• Use great headlines and include
keywords
• Add pictures
• Allow people to share your content
• Include Google analytics
Ideal length of a blog post 400 words
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Corporate
Small Business
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Most effective social media posts
1. Ask a question
2. Share photos and videos
3. Do a survey
4. Post inspirational quotes
5. Comment about current events
6. Make controversial statements
(don’t be offensive)
7. Share customer stories
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Facebook Business Page
• Start a business page (if you haven’t yet)
• Invite people to join
• Encourage discussion & answer customer questions
• Ask customers for their opinion
• Ask questions
• Allow people to share your content
• Include events, videos, photographs, blog articles
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Buddy Belts
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Facebook Promotion
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LinkedIn Stats
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• Average Age - 41
• Household income -
$109,703
• Own a smart phone - 34%
• Graduate - 80.1%
• 50% are decision makers
in their companies
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• Develop a profile online
• Highlight your skills and
achievements
• Add your contacts
• Use it to find prospects,
employees & suppliers
• Use it to ask questions and
get answers
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• Join groups or form your own
• Search for people in targeted
fields, positions and ask them
to join your network
• Keep in touch regularly with
your contacts
• Build a great online database
• Create a business page
Twitter• It’s about following people & people following you
• You can learn & you can educate
• You can search terms
• You can use hashtags to promote specific topics E.g.
#smallbusiness
• You can share links to interesting websites
• Update regularly and “retweet” other people’s posts
• Use Twitter to draw traffic to your blog & website
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Get Some Business
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Tweetdeck
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YouTube
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• Demonstrate your products or expertise
• Use keywords
• Practice
• Brand your video
• Encourage feedback
• Use other online resources to direct traffic to
your video
• Google loves video
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• Pin pictures of your products online and
allow your customers to do so
• Develop a business page and share
quotes, pictures. If they’re interesting
people will follow you
• Develop content people want to share
• Participate and share other people’s
content
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On Pinterest with a link to ETSY
Google Plus
What the experts say:
Google+ integrates with all of Google’s other extremely popular
public-facing services: search, Google Places, Google Maps and so
on. Any business on Google+ will likely see an SEO (search engine
optimization) boost from maintaining an active Google+ page. If
you’re running a brick-and-mortar store, such as a restaurant or
appliance store, having a Google+ page will help add valuable data
to your Google Places – Source
http://mashable.com/2012/08/08/small-business-google-plus/
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Use Google Hangout to meet with clients
Final Tips
1. Choose the ideal platforms for your business
2. Develop a strategy and be consistent
3. Post quality content
4. Update regularly
5. Encourage people to like, share
6. Don’t focus too much on selling. Use the 80/20 rule
7. Be patient
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THANK YOU
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