5 steps and 20 seconds to audit your facebook page
DESCRIPTION
Want to get discovered, liked and recommended on Facebook? When your Facebook Page is set up properly: People who are searching for your products or services find you. People who are interested in what you have to say like and recommend you. Check for these 5 things on your Facebook Page to make sure that you’re set up for success!TRANSCRIPT
Tina Hoang | Communications Manager - Strutta | t1nah
PAGE AUDITthe 5 step and 20 second
WHEN YOUR FACEBOOK PAGE IS SET UP PROPERLY
People who are searching for your products or services find you
People who are interested in what you have to say like and recommend you
CHECK FOR THESE 5 THINGS ON YOUR FACEBOOK PAGE TO MAKE SURE THAT YOUrsquoRE SET UP FOR SUCCESS
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
strutta
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
You need at least 25 fans to get a Facebook username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
WHEN YOUR FACEBOOK PAGE IS SET UP PROPERLY
People who are searching for your products or services find you
People who are interested in what you have to say like and recommend you
CHECK FOR THESE 5 THINGS ON YOUR FACEBOOK PAGE TO MAKE SURE THAT YOUrsquoRE SET UP FOR SUCCESS
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
strutta
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
You need at least 25 fans to get a Facebook username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
CHECK FOR THESE 5 THINGS ON YOUR FACEBOOK PAGE TO MAKE SURE THAT YOUrsquoRE SET UP FOR SUCCESS
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
strutta
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
You need at least 25 fans to get a Facebook username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
THE 20 SEC FACEBOOK PAGE AUDIT
Do you have strong profile amp cover photos
Is your basic info complete and
accurate
Does your Page look good
Are you telling your story
Do you have a Facebook username
02 03
050505
Get a username See the guidelines
Timeline details and tipsLearn Page basics About Milestones
strutta
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
You need at least 25 fans to get a Facebook username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
If you donrsquot have a username on Facebook yet create one that is consistent across all of your social media channels (Twitter YouTube LinkedIn Pinterest Instagram etc) if possible to make it super easy for people to find you on their favorite social networks
You need at least 25 fans to get a Facebook username Secure yours as soon as possible
Do you have a Facebook username
02
facebookcomstrutta
facebookcompagesstrutta14560640014
username
default
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
These two elements are the first things people see when they visit your page so you want to make a strong impact to compel them to stay on your Page and interact with you
At a glance do you get a good sense of what your organization is about
Use a logo as your profile picture (180 x 180 px) or something that most people would identify as belonging to your brand and upload a cover photo (851 x 315 px) that captures the essence of your brand and showcases your community product service or current promotion
Do you have strong profile amp cover photos
03
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
Make sure your cover photo follows Facebookrsquos Page Guidelines If you dont abide by the guidelines you run the risk of getting your Page suspended by Facebook
Herersquos a clever work-around to Facebookrsquos rule of no calls to action in cover photos - use arrows and other visual cues
Other donrsquots
bull Contact information or details that should go in your About section
bull Price or purchase information such as lsquo40 offrsquo
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
Make sure your category and details are accurate and donrsquot forget to include your website contact info hours of operation and links to all of your social channels so people can discover your page when searching explore your properties to learn more about you and connect with you without having to digging around
People are familiar with Facebookrsquos layout and often look up organizations on Facebook to get a quick snapshot what theyrsquore about and to see if theyrsquore active on other social channels
Donrsquot miss this opportunity to connect with people who are interested in your organization across the entire social web
Is your basic info complete and
accurate
05
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
Scroll down your Page Does it look good to you You donrsquot have to be a graphic designer to recognize a visual appeal
Are you providing value through information education or entertainment Are you supporting links and ideas with photos videos and other visual content
Rich media tends to draw attention more than simple text According to Facebook posts including a photo album a picture or a video generate about 180 120 and 100 more engagement than the average post respectively
Does your Page look good
05
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
Have you added milestones so people can see your companyrsquos history accomplishments and progress
When was your company founded When did you franchise When did you win your last industry award
Dont overlook this step as these details help to humanize your company and demonstrate your growth and leadership Add photos if possible to help paint the picture
Are you telling your story
05
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
YOUR FACEBOOK PAGE IS NOW SET UP FOR SUCCESS AND READY TO TAKE ON THE WORLD
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
RESOURCES Create a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions
struttacom | Facebookcomstrutta | strutta | 18774775717
Tina Hoang | tinastruttacom | Communications Manager | t1nah
STRUTTA
HAVE FUNlet me know if you have any questions