5 steps to a profitable website
DESCRIPTION
Content = Traffic = RevenueLearn how to optimize your media website for revenue generation.TRANSCRIPT
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5 Steps to a Profitable Website
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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Entrepreneurship
“Entrepreneurs take risks, experiment with new technologies and ideas, and bring about the creative destruction that enables capitalism to flourish.”
-Joseph Schumpeter
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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2004 ExperimentPolitical Action Group, established May 2004• No Facebook• No Constant Contact• No Open Source, CMS• No PayPal• Crude web tools (html) Democracy In Action
Six Months Later• 25,000 members across the US• $325,000 raised
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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Stumbling Blocks• We had no easy way to add content• We needed a searchable database for the
directories that we could manage ourselves• We only wanted to enter calendar info once• We didn’t know what we were doing• We didn’t know how to sell it
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The Turnaround• We found a Content Management System (CMS) that
we could work with and that allowed us easy access and the ability to make changes
• We established goals and priorities• We learned the essentials for monitoring our progress
(Google Analytics, Alexa, Compete)• We bundled all marketing products• We got our entire team on board and made sure that
all non-selling staff could do web updates
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Targeted Rates vs. Google Rates
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
US population: low cpm $2-6
Maryland population: $6-10 cpm
Central MD population: $10-14 cpm
Central MD population: ages 24-49 $14-20 cpm
Current CF Web RatesBanner: $19.75Tower: $16.25
Central MD ages 24-49 and parents children cpm $20-35
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Web Traffic = Revenue
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
ChesapeakeFamily.com Dec 2008 Oct 2009 Oct 2010 Last 30 days 2011
Visits 3,739 7,957 12,224 18,087
Pageviews 12,847 24,575 40,365 49,639
Traffic Increases 113% 54% 48% in 3 months
Web Revenue Increases 91% 27% 34% in 3 months
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Sold Out• Banners and Towers will sell out – natural
progression• Increase traffic to sell by segment• Sell everything
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Web Sales Opportunities*Per Month Revenue
Banner Ads – Run of Site (7@$395 – 20,000 impressions) $2765
Banner Ads – by Section (9@$225 – 20,000 impressions) $2025
Tower Ads – Run of Site (16@$325 – 20,000 impressions) $5200
Tower Ads – by Section (60@$195 – 20,000 impressions) $11700
Directory Sponsors (7@$425 per month – waiting list) $2975
White Paper Sponsors (6@$225) $1350
Seasonal Calendar sponsor (1@$250) $250
Premium and Prem Plus Directory Listings (100@$725/yr) $6042
Video Sponsor
Article Sponsor
E-newsletter
Total per month – average, reasonable web revenue $32,307
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
*100,000 monthly page views
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5 Steps to Build Web TRAFFIC and Make Money!
1. Well designed website2. Search friendly page names3. Fresh Content = Daily updates4. Directory listings with microsites5. Repurpose content
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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#1 Good Web Design#1) Home Page - What do you want readers to do? Keep it above the fold:Search , Navigation, E-newsletter signup, Daily Updates
#2) Make content web compatible – repurpose content, use audio, video
#3) Build a relationship with the readers – convert visitors to subscribers, speak to audience
#4) Build Community• Encourage reader interaction• Comments help increase • Visitors and subscribers
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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#2 Search Engine Friendly Page Titles and URLS
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
Alexa Ranking (Google is Number 1)Baltimore’sChild.com: 2,145,333ChesapeakeFamily.com: 227,406PrivateSchoolReview.com: 52,359
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#3 Fresh Content = Daily updates
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
Sources
•Press releases
•Local hospitals
•Health Department
•Board of Education
•Museums
•Dept of Natural Resources
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#4 Paid Directory Listings/Microsites
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
Microsite100@$65/mo$78,000/year
Premium Plus Directory Listings4 to 6 time more direct clicks to your listing than a basic listing…
•Highlighted position in Directory•A personalized microsite•Your logo•Google map to your location•Video or Photo Slide Show•Live Web Link•Extended Description•$65/month for 12 month
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#5 Repurpose ContentCalendar Content Starts Online=>
seasonal events with a sponsor – print and onlinee-newsletter
School Directory Online=> annual print directory in monthly pubannual specialty education guideannual book of lists (phone book)Open House directoryinclude in sponsored White Paper
Health Directory Online=>Family Favorite Docs in Julyannual specialty health guideannual book of lists
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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Who’s Paying Attention?• Who is responsible? – can change quickly• Monetary Goals• Traffic Goals • Incoming Links• Bounce Rate• Landing Pages• Exit Pages• Key Web Metrics
929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
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MainStreetFamily.com• A single resource for parents across the country to
find information on providing the best of everything for their family.
• Network of parenting publication websites, this aggregator web site will provide local traffic to each individual website as well as be a go-to source for parents who travel to various parts of the country and need parenting help and advice.
• Focusing on Family Travel and Fun• Links to local parenting sites in at least 2 different
places will increase YOUR web traffic
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Link to local travel destinations
Link to local site
Link to local siteAt end of each published article
The Connection to Local Parenting Websites
National AdvertisersAd credibility
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To Participate…• Submit 2 articles each month • Submit 5 regional calendar-worthy events per
month• Include a link back to MSF on your website• Keep a great website
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• Building websites for businesses/publications• Consulting to help you grow your revenue
Contact us:Heather Grant 410-263-1641 ext 202
[email protected] Jefferson 410-263-1641 ext 200