5 steps to effective lead generation for business development
TRANSCRIPT
5 Steps To Effective Lead Generation For Business Development
• Define Your Target Customers
• Gather The Right Tools For Collecting Contact Details
• Is It Possible To Buy Your Way Through?
• Generate A Long List
• Hire Virtual Assistants To Do The Work
While generating leads we must include a clear point-wise description of leads required
and a list of points that state “don’ts”.
A list with email address generic to firms eg: [email protected] will not serve any
purpose for you.
#1 Define Your Target Customers
• Law firms within radius of 100 km of Greenville
• Law firms must have employee strength of 10 – 15 people.
• 1st preferred contact point is senior attorney.
• 2nd preferred contact is junior attorney.
• 3rd preferred contact is procurement officer.
Good And Clear Definition Of Leads
Databases could also be carefully mined for lists and tools like MS Excel can be employed
to predict and source the most probable email ids.
There are smart ways through which, one can verify email addresses collected and tools that
can help verify zip code authenticity.
#2 Gather The Right Tools For Collecting Contact Details
Yes, you can buy the contact details such as email IDs and phone numbers.
If your business is a B2B, then you are lucky.
But if your list is B2C then you could end up annoying a lot of unknown people.
If you are a business owner, you might relate to the analogy we have used here. How do you
feel when you receive another mail about “best SEO service” or to source your products from
some rural province in China?
You would probably hire a virtual assistant right away to
delete those e-mails even before you see them.
#3 Buy The Contact Details
It is mandatory that you generate a long list.
The longer the prospect client’s list, the better the chances of success.
Email campaigns and social media campaigns are about reaching your target audience at the right moment with
the right offer. You can get your product offering right, but cannot predict the right moment.
A larger leads/email list could increase chances of success by increasing
the probability of reaching the right people at the right moment.
#4 Generate A Long List
Business owner or entrepreneur attempting to research and generate leads, the cost of
lost time will be much higher for you. It is better to hire professionals to do this work. In
case you still feel you must do it yourself, spend at least 10 minutes listening to this
podcast “9 habits to stop now”, by Tim Ferris
#5 Hire Virtual Assistants To Do The Work
