STEPS TO GET THE STEPS TO GET THE

PERFECT SOCIAL PERFECT SOCIAL

CRM MIXCRM MIX

TO DO GOOD CRM YOU NEED TO TO DO GOOD CRM YOU NEED TO

BE SOCIAL, BE SOCIAL,

BOTH BOTH LITERALLY AND LITERALLY AND IMPLICITLY.IMPLICITLY.

SOCIAL CRM IS NOT JUST SOCIAL CRM IS NOT JUST

ABOUT PROVIDING CUSTOMER ABOUT PROVIDING CUSTOMER

SUPPORT,SUPPORT,

IT IS BUT A TREASURE HOUSE OF IT IS BUT A TREASURE HOUSE OF

CUSTOMER INSIGHTS. CUSTOMER INSIGHTS.

STRATEGICALLY DESIGNED STRATEGICALLY DESIGNED CRMCRM

TOOLS CAN RESEARCH AND TOOLS CAN RESEARCH AND

ORGANIZE DATA EFFORTLESSLYORGANIZE DATA EFFORTLESSLY..

HERE ARE A FEW TIPS HERE ARE A FEW TIPS

THAT’LL HELP DEVELOP A THAT’LL HELP DEVELOP A

STRONG SOCIAL STRONG SOCIAL CRMCRM

STRATEGY. STRATEGY.

BE BE HUMANHUMAN

Nobody wants to speak with a robot. Be Nobody wants to speak with a robot. Be

a real person to earn your customers a real person to earn your customers loyalty and trust.loyalty and trust.

CONNECT CONNECT

EMOTIONALLY EMOTIONALLY Save your sales pitch for later, rather take Save your sales pitch for later, rather take

the emotional path. the emotional path.

STRIKE STRIKE

CONVERSATIONSCONVERSATIONS

Don’t simply put up promotional videos Don’t simply put up promotional videos or images, rather post questions and or images, rather post questions and videos/images which probe customers to videos/images which probe customers to

reply.reply.

PLAY IT FAIR PLAY IT FAIR

Don’t only respond to complaints and Don’t only respond to complaints and

queries. The people speaking good about queries. The people speaking good about

you want to be appreciated as well.you want to be appreciated as well.

KEEP IT REALKEEP IT REAL--TIMETIME

Don’t keep you customers waiting, they don’t Don’t keep you customers waiting, they don’t

like doing it at the billing desk as well as on like doing it at the billing desk as well as on

social social media.media.

DON’T FORGETDON’T FORGET

Use a single platform to manage all your channels. Use a single platform to manage all your channels. Avoid Avoid

confusions and present a strong brand confusions and present a strong brand statement.statement.

About Simplify360’s Service Cloud

Simplify360 is a leading social business intelligence firm. Our Social Customer Service solution enables customer support team to manage customer

complaints and queries on social media. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation,

and Consumer Sentiment Analysis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100

countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com. >>> Request for Demo

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