5 strategies that drive customers loyalty with prepaid

7/31/2019 5 Strategies That Drive Customers Loyalty With Prepaid

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ON THE JOURNEY TO PROMOTING LOYALTY

WITH PREPAID CUSTOMERS

5 Strategies that Drive Customers loyalty with Prepaid Service Oerings

W r i t t e n b y R a f i K r e t c h m e r



Every so often, work becomes personal.This is one of those times.It all began with a phone conversation with one o our partners, who casually

mentioned that they were experiencing 40% yearly churn in their prepaid business. This astounding fgure means that our out o every ten new customers were leaving

the service.

The act that service providers experience high churn in prepaid services is not new.

However, having the number thrown in my ace so bluntly served as my call to action.

I decided to put together a small, global task orce o service providers to fnd out what

can be done. My task orce included: Ganesh rom India, Kayden rom Singapore, Zaqi

rom Indonezia, Jennier rom the UK and John rom the U.S. Out o consideration or

the privacy o my partners, I am not using real names or titles in this eBook.

I you’re struggling to achieve loyalty and reduce churn with your prepaid customers,this eBook can help you take the necessary steps. It discusses loyalty and the challenges

in achieving it, the motivations and strategies that can help you increase it and reduce

churn. I have also included a lot o examples because I believe that nothing beats real

lie experiences.

I want to thank you or taking the time to read this eBook. I hope you fnd it a useul

addition to your personal arsenal.

Sincerely,

Rafi Kretchmer Director, Product Marketing, Amdocs Revenue Management



Contents

1 Iduci 4

2 Lkig Lyaly 5

3 Ppaid i Big Bui 6

4 Ppaid ad Lyaly th Challg 8

5 B Picig 10

6 oig D’ Hld Back 12

7 Packag Chic 14

8 Pmi 16

9 Hybid Miig i Up 18

10 I Clig 19

11 Abu h Auh 20

12 Abu Amdc 20



Glad to see you’re with me on this journey. At first glance, prepaid services and loyalty may seem contradictory: that you can haveone or the other but not both. Let’s take a closer look. Under examination, new directions

will reveal themselves and beckon you to step

forward.This eBook encapsulates concepts, strategiesand successful implementations for buildingloyalty with prepaid customers.

Let’s get started.

I n t r o D U C t I o n



ra KchmHw Pm Lyaly wih Ppaid Cum 5

This word “Loyalty” keeps coming upWhere to begin?

B ig u my juy mappd u ac h glb, I wad b u ha I cmplly udd wha i wa ha I wa lkig .F hi a I gahd h i ak c a cc call.

I’ vy cla ha h qualiy vic pvid d cmba chu i lyaly.

Bu wha acly i lyaly?

My ak c had a umb p ha cd a wid vaiy dici bu , cla aw. I Aia Pacic (APAC), Gah ad Zaqi

claimd ha lyal cum w h ha bugh h 3, 6 ad 12mh packag ha h pvid d. Ji cud ha i wa abu h lgh h packag bu h amu my ha hyw ppig up ach im. Jh, m a vic pvid h h id h wld i h U.s., claimd ha hy maud lyaly i m alaihip wih h cum, wh kp cmig back m.

I h mid h cui, I hik hy a all igh. I m m hah m lyaly ha bcm widly ud ha w lg qui ial maig ii. Y i d civly li hi qualiy iu ak, w mu udad i .

s wha d lyaly ma?A picig gh h bi imai ad ida, I ally camup wih hi mdl. I h wld vic pvid, a lyal cumi ha cily pucha ad cum h vic v im.I h wd:

Loyalty Long term, profitable relationship th ida lg m capula h pid im duig whichh cum cum h vic. Pabiliy i dicly likd hpdig amu ad p-up valu. Fially, a ky pa lyaly i hlaihip cuig bui aaci.

th lyaly ha vic pvid k i h civ cmbiai h apc.

Bu, hi i ai aid ha d.

A w ciud u dicui, h cvai ud h challg achivig lyaly wih ppaid vic. B I cu h challg,

l’ ak a quick lk a h ppaid vic bui.

LooKInG For LoYALtY2




Since the initial launch o prepaid mobile services in 1995, the

market has sky rocketed. tday, 72% h wld’ 4.7 billi mbilcci a ppaid (Glbal Mak rp). thi mak ha adilygw ad i pcd ciu hugh 2014.

Subscriptions (mil.) 2008 2009 2010 2011 2012 2013 2014

Aica/Middl ea 547 678 791 882 951 1,003 1,043

Aia-Pacic 1,265 1,609 1,920 2,182 2,338 2,550 2,676

eup 615 654 682 701 715 727 736

Lai Amica 381 435 479 512 538 558 575

nh Amica 34 36 38 40 43 46 50

Total 2,842 3,412 3,909 4,317 4,635 4,884 5,080

suc: Ima tlcm & MdiaGlbal mbil ppaid mak vviw ad ca, 2010-2014\ Ima tlcm & Mdia/ Fbuay 2010

s why a ppl chig ppaid?

th a a umb mai a:

sm ju d’ hav a chic. I m pa h wld, h ma

ppulai imply d hav a bak accu. I h ca,

ppaid i h ly pi.

th m cmm a i ha cum wa cl hi

pdig, pcially i hy a a igh budg. thi plai h

pvalc ppaid vic i mgig cmi.

I addii, may cum wa u hy hav a chic ad

a id dw by a cac vic pvid.

A a ul h la glbal cmic cii, dvlpig cui

a w ig a hap ica i h cumpi ppaid

vic a wll. th a i impl: “ cac.” Cum wh

l icu abu hi uu may ciu pd day, bu

hy will hu lg-m acial cmmim.

Prepaid services are more resilient in recession times

th cmic ci ha highlighd h valu ppaid vic.Duig h cu my ach, I hav pk wih umu vicpvid ha hav mad igica chag i hi bui cu mpimaily ppaid iclud ppaid a wll.

Ppaid vic a m acially ili i ci im bu immu. May mak hav picd dcli i ubcib umb,call a ad avag vu p u (ArPU) pd. Fb Magazicducd a uvy i nvmb 2008 wh h ci bk u, whichidicad ha cum will duc hi mbil pdig igicalyl ha h aa uch a gci aig u. Iigly, cum

a acually pdig m vic call du hi di alk mwih id ad amily duig ucai im.

L’ ak a cl lk a m h ha ha vic pvid aacig ac h glb.

PrePAID Is BIG BUsIness3




Aica ciu hav h wld’ high ppi ppaidcum all ubcipi. th mak a ypid by lw ArPU

wih lag mak picig c cmpii.

Cmpii i divig h picig dw i h Amica ad Aia Pacic awll. subcib i h gi hav mulipl sIM ablig hm lc h lw pic a daily bai.

eupa vic pvid hav b had hi by h cmic ciicig hm cu migaig cum ppaid vic cum wh a aiu mi hi pdig m clly adl-cl hi budg. Y dpi cuig lcm pdig du h ci cum hav ciud ad v icad hi alk

im. spcial aiac ha b d ubcib wh hav blaid .

th U.s. mak ha b la adp ppaid vic macumpi. Hwv, h 2009 ci chagd ha. Cumgup hav b adviig h U.s. ppulai “hw cu h amilycll ph bill i hal” by wichig ppaid vic.

Prices are constantly under pressure andchurn is on the rise

svic pvid a picig gwh i cum chu. thvwhlmig a chu i h availabiliy a lw ppaid ai

m a cmpi. rpdig hi ha by imply lwig yu ai ca aily lad a pic wa, which i dvaaig pabiliy.

t um i up: pic a caly ud pu ad chu i h i.

Pmig lyaly ca b yu ky ducig chu ad impvigpabiliy.

PrePAID Is BIG BUsIness3




Back at the task orce meeting, we all agreed that loyalty has always

been a challenging goal to achieve. th ppaid bui mdl ju

mad i a whl l ugh.

Duig u mig, Jh m h U.s. ld u abu m h iuha hi gaizai wa acig. Hi gaizai had pviuly cud ppaid bui ad k pid i pvidig ga vic hugh callc, a hlpul appach, daild billig imai ad palizdpmi. thi ucc wa lagly aibud h ciuuiaci wih cum, which w lvagd ca a piivpal pic, la m abu h cum’ d ad impvh vic.

With the economic crisis of 2009, customersdeveloped a new aversion to commitment

th h cmic cii 2009 cam ad hig chagd. Cum’w avi cmmim cd h gaizai ak a lg hadlk a ppaid bui, ic h bui mdl udamally ma“ cac.” Wih h w bui agy, hi pviu gh icum iaci bcam viually ilva. Jh ad hi cllaguud hmlv camblig d way ad u ad ai cumi a wld wihu dic cum acc ad limid imai.

PrePAID AnD LoYALtY – tHe CHALLenGes4

U S A

Hybr i d




I Aia, Gah wa picig a di pblm. Higaizai had alway cud ppaid vic, whicha h pval chic i hi pa h wld. Wih a aipicig plicy, bui had gw cily m ya h . th a w cmpi d h aauig picig gai mak y. I did ak lg bh w gaizai ud hmlv i a “pic wa.” Wih bidig cac, cum kp jumpig back ad

h dpdig h “lw pic h day.” Duig ucvai, Gah mid ha hy w ugglig gai cl ad ca a uaiabl i plicybad gd bui pacic.

Jh ad Gah bugh ampl h ugh challgha vic pvid a acig i h cmpiiv ppaidmakplac, which mak lyaly a ugh gal achiv.

PrePAID AnD LoYALtY – tHe CHALLenGes4

H’ a quick cap h ppaid challg achivig lyaly:

n dic iaci wih h cum, whichally hamp yu abiliy pvid a llapic.

Limid cum imai v a ipu caig h m ig ig.

I m ca, yu cum hav a limidbudg, makig pic h ky dcii ac.

th i lg-m cac chicallyuig ha h cum cm back m.

nw, l’ ak a lk a wha yu ca d i yuppaid bui wad h gal lyaly.

1.

2.

3.

4.

Customers kept jumping back and forth

depending on the “lowest price of the day”




I landed in New-Delhi and a rush o hot air rose to meet me. thamilia igh h gd m h ai id m h aip h hl ad I g hikig abu h implicai pic ad picigagi lyaly.

I’ udiabl ha pic i a ky dcii ac, pcially i lw icmgi. th mig, I m Gah a mig. I wa pciallyid i dicuig picig agi ha g byd h lw pic pvid ah cla b h cum: b picig,

ju chap.

Service providers get long termcommitment and the customers get pricing protection and a sense of securityHavig udid h ubjc dply, Gah wa abl pvid a umb ga ampl. I Idia, rliac, Ail, Vda ad h a iga “liim” guaa ppaid a. thi Malayia cupa, Maiad Digi, w a p uh. I addii lg m a guaa, hyd h ppaid balac validiy pid up a ya i a cump up by a cai amu.

th impl appach pvid cla b bh id: th vicpvid g lg m cmmim ad h cum g picigpci ad a cuiy. Hwv, a Gah wa quick piu, impliciy i al a wak. th appach a ay cpy ad

Better PrICInG5

I n d i

a P

r ici n g




c h cmpii iduc imila ig, h diia i l.Y, i yu’ h i yu mak, yu ca mak a hug impac b

h cmpii cach up.

I wa pau h la pi a cd. Be First. thi picipl ipbably m impa yu ucc ha ay igl agy hayu implm. thi lad my cd picipl b , yu d

Be Creative. Fcu yu a, pl h pibilii ad giv hmwha hy wa b hy v kw hy wa i. I u picig agydicui, cumpi bhavi imai i a a. Packag haa i u wih h bhavi pa ca pm lyaly ad icacumpi.

A ga ampl hi i h “sh Call Packag” d by tu i thailad. tu dcidd ag h aa i hi ubcib ba ha wamakig qu h call. takig a migly backwad appach, hyimplmd a ppd ppaid pla wh ubcib pay a ducda h miu ach call.

Subscribers will reward service providers

that “get it right”Gah al mid wha hi gaizai dly dubbd a h“nigh owl.” A cgizig ha a lag gup ppaid ubcibw pdmialy aciv duig la vig ad igh im, higaizai dcidd implm a ducd a igh ai. thy wuppad ad plaaly upid by h piiv dback ad icai cumpi ha llwd hi pduc lauch.

Vda jyd ucc wih hi “sp h Clck” ac ppaidmak i Ilad, h UK ad h nhlad. Wih hi pla, cum

pay ly h h miu h call ad h maiig miuup a hu a chag.

A yu ca , ivaiv picig agi a g diia adcuag lg call duai. By uig i yu cum’ d adudadig hi cumpi bhavi, i’ pibl ca bpicig, avid h lw pic ap ad pm lyaly.

Better PrICInG5




The scenery transitioned sharply as I continued my journey and

headed over to small and sophisticated Singapore.rc appach

ak by lcal vic pvid mad hi h pc plac dicv high appach ig agi digd pm lyaly.

Offering a strong brand device to prepaidcustomers may be a good way to gain loyaltyI m up wih Kayd, a makig maag a sigap’ vicpvid. Kayd ld m ha h had g hi b ad ppdha hy h iPh ppaid cum. th immdia pm hi b wa laugh llwd by a cmpl dimial h ida.s Kayd pcdd plai ha ig gai vicuch a wb bwig, GPs avigai ad mail vic hi ppaidcum i h igh way g. H uh agud ha ic h iPhwa uch a g bad, ig i ppaid cum may b a gdway gai hi lyaly. Accdig Kayd, i wa hi pa hplaai ha ally mad hi b i up ad ak ic.

th iiial aci ha Kayd g m hi b i udadabl i wak a lk back. Hiically, ppaid cum w pcivd a ikydu hi ai au ad did h ag vic d ppaid cum. A h mak maud, pvid lwly ad iduc m vic ppaid cum.

oFFerInGs – Don’t HoLD BACK 6

S i n g a p

o r e O

ffer i

n g s




3G networks unleashed their power

enabling a host of new service capabilities th hid gai (3G) wk ulahd hi pw ablig ah w vic capabilii icludig vid callig, mbil badbad,high-pd dwlad ad mbil lvii. svic pvid, lik M1 isigap, CAt tlcm i thailad ad tlkml i Idia, quicklyalizd ha ig uch vic ppaid cum ca gmak diiai.

“All we have to do is predict what will be

huge tomorrow and offer it as a servicestarting today.” tday, ppaid cum a lg pcivd a “cd b.” Aa ul, vic pvid a ig h la ad ga ppaidcum a wll. th h w chlgi ad cmmuicai da wha may cum wa. oig h vic yu ppaidcum a yu ppuii icaig cumpi, gwigyu bui ad pmig yu bad.

A ga ampl i h mic i a myiad cial mdia plam,which p a w uc vic ppuii. Kayd cd

ha h ha bcm addicd ad caly chck twi upda hi pal cll ph.

sma i h Philippi ha ak advaag h d by lauchig hsma Buddy vic ha abl ppaid u uplad picu mhi ph hi Facbk accu. oag i h UK ppaidubcib acc Facbk, Bb ad Myspac.

Givig ppaid ubcib acc h la vic ad hadpvid a b cum pic, which i h c buildiglyaly. A Kayd ummd i up, “All w hav d i pdic wha will bhug mw ad i a a vic aig day.”

oFFerInGs – Don’t HoLD BACK 6




With Kayden’s summary line resh in my mind, I departed rom

Singapore and ew over to Indonesia hikig abu lci ad

chic ha w huld b ig ppaid cum. th ich clchm Idia ad a mid h diviy cumcumpi bhavi.

suddly, I mmbd h y abu h Fd Mdl t aumbil. th wh yu culd hav ay cl yu wad pvidd i wa black.W hav caily cm a lg way ic h a cum.

You need to figure out what your customers want

tday, w wa ch wha ui u b. W pc b d alci. A vic pvid, h p i aliz ha hi i yuubcib’ pcai. th cd p i ick i yu d guu wha hy wa.

th mig I m wih Zaqi. thy had ju ihd a gmaipjc cud caig pcialy packag bad cumcumpi pa. thi daa claly idicad ha hi buiubcib w uig icad amu daa vic, whil udw havy sMs u. th bviu lui wa ca a buipackag ig ulimid daa ad a ud packag ig ulimid

sMs uag.

PACKAGe For CHoICe7

I n d o

n e s i

a P a

cka g i n g




Zaqi al mid addiial vic pvid i h gi haw adpig hi yp appach. Zm i Pakia i ig ppaid

cum a wid vaiy packag ig b di im--day, sMs ad vic cumpi pc.

But maybe you don’t need to figure out what your customers wantMayb, yu ca lav i up hm.

Zaqi ld m ha Ji’ gaizai had dcidd ak a iigappach packagig. s w calld h g h imai. Jiad ha h gaizai pa i a mau mak wih avvy

cum ha kw wha hy wa. th, hy had dcidd implm a a-la-ca appach. thy will vic, sMs, daa adh yp vic i h m ulimid buildig blck. eachcum ca lc h mi ha hy wa.

Ji mid ha Cick Mbil i h Uid sa a imilapla, ulimid, daily pic pla: $1 a day ulimid vic, $2 a day vic ad sMs, ad . Cum ca chag hi packag adaily bai, ad h i chag day wh h ph i ud.

I’ impl, lga ad ubcib ibl pi ch m.Wih viibiliy i wha hy’ payig ad cl h packag, h

cum pic i much b ad div lyaly.

PACKAGe For CHoICe7




My next stop brought me ace to ace with Jennier in London to

discuss promotion strategy. th digid achicu vd a a

aly backgud Ji’ ambya caiv ak, which hgaizai pu gd u i hi makig agy.

Don’t be shy, shout about itA w ad u mig, Ji ad ha may gaizai d aga jb guig u hi picig, ig ad packagig ad hav hmall up ad ady g. oly bcm hy wh i’ im lauch.

H advic i “D’ b hy, yu wa g caiv, mak a bld amad hu abu i.”

Pmi a h m ciig ad challgig aa ha vicpvid d dal wih. Ji claimd ha h bigg chag ihi appach happd wih h alizai ha hi pviu agywa qui uccul i aacig cum i wa ailig kp hmha wa h iu.

thi campaig ud b “blak” pmi uch a “50% sMsday” ha agd a wid ag ubcib. th iu wa wld:A lag cum gm did’ cum h pcic vic bigpmd h pmi wa “wad” hm; ad ah gmalady ud h vic ha h pmi wa maigl.

ProMotIons8

E n g l

a n d P

r o m

o ti o n




During an intensive strategy session, Jennier’s organization

identifed the need or their promotions to eature a beneft that’s

directly tied to the consumption habits o a specifc service. thpmi ha hy dcidd lauch u miu vyu miu call ha h ubcib mak, agd a cum wh wypically makig h call. thy g a hug b h pmi’civ by dlivig al-im p-up upda i sMs icai.Accdig Ji, p m cum wa vwhlmig.

H’ hw i wk.

A a h duai a vic call cd u miu, h cumciv a aumad sMs. th mag cai h u miu bu

p-up ad h updad ppaid balac.Digi i Malayia i ah ampl a cumpi bad pmi.

thy cly lauchd h rM1 pmi, wh ppaid cumciv ducd a sMs ad vic call c hy pd a caiamu sMs duig h day.

Tie the excitement of “a chance to win” toyour service

Mai i Malayia dcidd ak a di appach ad pvid a -uag wad vic cumpi. thi ppaid cum civd

pi ay call v h miu hy mad duig a pcic da. th pi a ud a dawig a cluiv hadbag h m pi h ga h chac. Ah pi i u hud gm ad af iPd dvic.

thi yp pmi i h cim “a chac wi” wih yuvic. ral-im al huld b ud ica h ivlvm addiv cumpi. th ky i dig h igh wad which yu audicwill cav. thi campaig pm lyaly by ablihig a laihipv im ad buildig yu bad idiy.

Ji’ agy u ocus ad creativity a h ky ucculpmi. Lvagig cum bhavi imai ad hchlgy iaucu, yu ca ca pwul l divlyaly.

ProMotIons8




Feature a benefit that’s directly tied with the

consumption of a specific serviceJohn promised me a special treat or our meeting in New York. I waawa h ugh im ha U.s. vic pvid w acig ic hcmic cii ad wa vy iigud d u wha w ida pppdup i h “lad ppuiy.”

I’ c ha h ppaid bui mdl bugh acialucaiy vic pvid. ov a cup sabuck c, Jhad u dicui by amiig h ppaid ad ppaid buimdl. th ih dic bw h w mdl i ha hi “ cac” i ppaid vic yu imply pay h vic ad

cum hm.

Is there a way to get the best of both worlds?Ppaid vic a ull mhly allcai vic uch a vicmiu, sMs ad daa i u h d mhly paym. thb h ppaid a bviu h cum g h cvic a mhly qua wihu wyig abu ppig up h accu adh vic pvid ha a gula vu am.

Ppaid vic, h h had, d qui a cmmim cac. thi pvid cum wih h ibiliy qui chag

vic pvid a ay pi i im.

s, i h a way g h b bh wld? thi i h qui haJh had cm ll m.

Ppaid mhly pla aig m a lw a $9.99

Jh’ aw hi cmpl qui i vy impl h cai ahybid mdl ha cmbi h b ppaid vic bu wihu

h cac. Cum aumaically chag hi accu a hbgiig h mh, i chag a mhly packag allcai.

tac i h Uid sa implmd hi yp mdl ad ppaid mhly pla aig m a lw a $9.99. t-Mbil ha aljyd ucc wih hi FlPay mdl, which cum amhly allcai miu i u a d mhly . I cumu all h miu i h budl, hy ca imply chag hi ppaidaccu wih whav addiial amu i dd. oh, icludigVigi Mbil, At&t, B, Vda ad tla, hav dcidd llwui ad adp hybid mdl a wll.

The hybrid model provides an opportunity to adapt postpaid loyalty strategies for prepaid customersJh wa vy cid abu h hybid mdl ccp. H alizd ha hhybid mdl pvidd a ppuiy adap hi uccul ppaidlyaly agi ppaid cum.

thi wa h bak h ha b lkig pm lyaly amg hippaid cum. A a p, hy w iducig ppaid amily

pla ig call ad sMs bw amily mmb gadl whh hy’ ppaid ppaid. Digi i Malayia ad Cm islvia hav lauchd hi amily bad hi hybid mdl.

thi bldig ppaid cl wih a ppaid pic ca v a apwul diia ad div cum lyaly.

HYBrIDs – MIxInG It UP9




Duig hi juy, I lad vy impa l m my ak cpa: tugh pblm call bld ad caiv aci. Wih h igh

aiud ad h agi ulid i hi Bk yu will b abl acklh challg gwig lyaly amg yu ppaid cum.

Ppaid cum a all h am hi a chig ppaida a vaid ad may a hy a hmlv. thy ud b ciddii ppaid i bh vu ad magi m bu hi i lg h ca. s i’ impa gai h ppaid cum adkp hm. F vic pvid, h ga gh ppaid i iw wak wh i cm lyaly h i cac. s vicpvid hav wk had giv cum h pic hyvalu i d maiai hi lyaly. Wihu h pic, yu’

ju cmpig pic.

s hw d yu g h pic igh?

Be focused, be creative, act boldly,and always strive to be the first to make the move

Be ocused. s h vic m yu cum’ y. Wha d hy valu h call

lg call? talkig ig? Daa a u?

Be creative. Diia yu vic uig all h l a yu dipal dvic,packagig, diibui, adjac vic (lik bakig). Wh yu kwwha yu cum i lkig , all ha mai i d vl way pvid i.

Act boldly.Ul yu ca diia ad pvid yu cum wih valu, hak aliy i ha ppaid cum will ch bad ly pic. Yu

ca’ ad dliv diiai.Ad laly,

Be frst. All h abv ud lik a awul l ach. Bu wih h hlp my ak c, yu’ alady yu way. D’ g uck i aalyipaalyi g u h mak.

On a closing note, I would like to take this opportunity to thank my

task orce and everyone who shared their experiences and insights.

This eBook would not have been possible without your help.

In CLosInG10




ABoUt tHe AUtHor11 ABoUt AMDoCs12

Raf Kretchmer i pibl dig h bui agy adpduc dici all Amdc’ vu maagm pduc, whichiclud h aa billig, mdiai ad pa lm. Wih hipi i cmmuicai ad pi ym maagm, ragulaly wi whi pap ad aicl, bi iduy aaly, adaccp pakig iviai maj iduy v uch a MbilWld Cg ad tM Fum Maagm Wld, a wll a hugh

ladhip v wih agic cum.ra hld a Ma’ dg i Law m h Ba-Ila Uiviy (CumLaud) ad a Bachl A dg i Bui Maagm m hUiviy Dby.

Amdocs i h mak lad i cum pic ym ivai. th cmpay cmbi bui ad paial upp ym, vicdlivy plam, pv vic, ad dp iduy pi ablvic pvid ad hi cum d m i h ccd wld.Amdc’ ig hlp vic pvid pl w bui mdl,diia hugh palizd cum pic, ad amlipai. A glbal cmpay wih vu $2.86 billi i cal 2009,

Amdc ha appimaly 18,000 mply ad v cum im ha 60 cui wldwid.

F m imai, vii Amdc a www.amdc.cm.

5 strategies that drive customers loyalty with prepaid

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