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Student Success Collaborative TM

5 Strategies to Implement Guided Pathways March 20. 2017

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Today’s Presenter

Melinda Salaman Director, Strategic Research

EAB WASHINGTON, D.C.

Research

Bringing Guided Pathways to Life

Blog

Navigating Student Success (on eab.com)

Social Media

@msalamanderman on Twitter and LinkedIn


Start with best

practices research

› Research Forums for presidents,

provosts, chief business officers,

and key academic and

administrative leaders

› At the core of all we do

› Peer-tested best practices research

› Answers to the most

pressing issues

Then hardwire those insights

into your organization using our

technology & services

Enrollment Management

Our Royall & Company division provides data-driven undergraduate and graduate solutions that target qualified prospective students; build relationships throughout the search, application, and yield process; and optimize financial aid resources.

Student Success

Members, including four- and two-year institutions, use the Student Success Collaborative™ combination of analytics, interaction and workflow technology, and consulting to support, retain, and graduate more students.

Growth and Academic Operations

Our Academic Performance Solutions group partners with university academic and business leaders to help make smart resource trade-offs, improve academic efficiency, and grow academic program revenues.

College and university members

1,100+

Research interviews per year

10,000+

Course records in our student success analytic models

250M+

Student interactions

1.2B+


5 ROAD MAP

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2

4

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What are Guided Pathways?

How Should We Prepare Our Staff to Redesign the Curriculum?

How Will Guided Pathways Help Us Optimize the Student Experience?

What Do We Do to Implement and Scale Guided Pathways?


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Crafting an Approach to Achieve 21st Century Student Success

What’s Keeping Leaders Up at Night?

Source: EAB interviews and analysis.

How do we help students earn their degrees faster?

Are graduates developing standard competencies within each program?

How can we minimize effort across the intake process?

Can we establish value in a competitive market?

How do we better align programs to employer needs?

Is our institution well-designed for students with ‘non-traditional’ backgrounds?

How can we provide students high-touch support at scale?

What does ‘success’ mean for our increasingly diversifying population?

Can we bridge the gap between academics and

student services?

Retention

Post-Grad Outcomes

Access

Are we creating opportunities for skill building in and out of class?

Can we demystify post-graduate careers early to avoid mismatches?


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Early Attrition Threatens Access, Affordability, and Completion Missions

Source: Complete College America, “Time is the Enemy,” Sept. 2011; Susie DePianto, “Helping prospective students make decisions about their future,” The Keyword, Google, Sept. 30, 2016; National Conference of State Legislatures, “Performance-Based Funding for Higher Education,” July 2015; EAB interviews and analysis.

1) EAB data analysis across 156 two-year public community colleges for which application and enrollment data is available.

Leaky Pipeline Now Hemorrhaging Dropouts

8 Completers

100 Applicants

56 Applicants lost during onboarding¹ 11

Students drop out between the first and second terms

8

Remaining students drop before earning a credential

17 Students drop out between the first and second years

Falling Down on

ACCESS Failing to Deliver on

AFFORDABILITY Missing the Mark on

COMPLETION


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Further Diversification Demands Abandoning Bespoke Interventions

Source: AACC, “Fast Facts,” Feb. 2016; Source: “Indicators of Higher Education Equity in the United States: 45 Year Trend Report,” The Pell Institute for the Study of Opportunity in Higher Education and the University of Pennsylvania’s Alliance for Higher Education and Democracy; EAB interviews and analysis.

At-Risk Student Segment Growing Fastest

Are We Prepared to Support Tomorrow’s Students?

30%

17%

9% 5% 6%

$0-$30K $30-$60K $60-$90K $90-$120K $120K+

Family Income Range

Total Growth 15.5%

-262 points

Difference in average SAT 1600 score between lowest and highest income students

…And Low-Income Populations Growing Fast Percent Growth, 2000-2013

Campus Diversity Already Difficult to Serve Well… Snapshot of Community College Students

Financial Aid Seekers

72%

Single Parents

17%

First-Generation

36%

Racial Minority

47%

Military Veterans

4%

Identified Disabilities

12%

Advising Staff Already at max capacity, will our advisors be able to take on additional burden?

Academic Support How will we serve a large influx of underprepared and developmental students?

Student Services What new financial, career, and mental health needs might we anticipate?


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Education pathways critical to meet workforce needs (Upstate Business Journal, 6/2016)

“The” Student Success Solution?

Become a Readiness School: Build Pathways to College & Career (PR Newswire, 8/2016)

Community colleges adapt to job trends with new degrees, student support ( Crain’s, 5/2015)

Rethinking the “cafeteria” approach to community college (The Washington Post,

05/2015)

Guided Pathways helps students find their direction (The Watchdog,

8/2016)

SC Bill Aims at Education Pathways to Available Jobs (ABC-

Columbia, 1/2016)

A Simpler Path, Authors Say, Is Key to Community-College Completion (The Chronicle

of Higher Education, 4/2015)

Lessons Learned About Guided Pathways (Inside Higher Education, 6/2016)

Meta-Majors, Sampler Platters, and Sneaky Ambition (Inside Higher Ed (blog), 11/2015)

Washington Colleges Receive Guided Pathways Grants (Campus Technology, 7/2016)

Pierce College received grant to enhance student success (The Suburban Times,

7/2016)

Maine Voices: Connected Pathways further tightens the bond between SMCC, USM (Portland Press Herald,

8/2016)

Free Community College, Structured Pathways: Survey of 2-Year-College Leaders (Inside Higher Education, 4/2015)

Colleges Help Drifting Students Map Paths to Degrees (U.S. News & World Report, 7/2015)

“Community Colleges trying to increase pathways for students” (Inside Higher Ed

8/2016)

New model of support gives transfer students a leg up (ASU News Now, 10/2014)


@EvoLLLution

“Guided pathways are to students what GPS systems are to drivers.”


10 Mystery of Ubiquity

• Program maps

• Course milestones

• Educational plans

• Non-academic assessment

• Faculty advising

• Personalized learning

• Skills-based competencies

• Adaptive technologies

• Backwards design

• Institutional collaboration

• Early warning system

• Streamlined intake

• Accurate placement testing

• Default scheduling

• Cohort-based model

• Success coaches

• Employer-driven outcomes

• Active learning

• Career ladders

• Contextualization

• On-time completion

• Predictive analytics

• Meta-majors

• Transfer agreements

A Tower of Babel

• Each term has multiple definitions

• Guided Pathways model emphasizes different components

• Not typically new ideas—often, just good pedagogy


When Colleges and Universities Talk About Guided Pathways, They Might Mention…

Dozens of Confusing Connotations for an Oft-Cited Term


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Student Research Reveals Greater Need for Organization Across Lifecycle


Make More Sense, Not More Programs

Help Me Find My Way

“The first few days are so overwhelming, I almost felt

like quitting before I got started. I just wish there was

more help.”

I’m Struggling to Set Goals

“There are so many [program] choices, I don’t know which I’m supposed to pick. What if I pick

wrong? How would I know?”

My ‘Plan A’ Fell Through

“I thought I could do it all, but then I ran into money

problems and needed to pick up extra shifts at work. I felt

desperate.”

Give Me What I Want

“The college bureaucracy is frustrating. But if I get what I

need from this experience when I need it, this will all be worth

it.”

Smart Academic Planning

Meta Majors

Sequenced Degree Maps

Guided Onboarding

Streamlined Onboarding Guidance

Progress Tracking

360º Advisor Interactions

Proactive Advising

Relevant Student Support Services

Data-Driven Administration

Optimized Course Schedules

Course Milestones

Incoming Student

On-Time Graduate

Anxiety in First Visit to

Campus

Delayed Introductory Sequence

Repeat Course

Withdrawals

Locked Out of Critical Courses

Skipping Enrollment

Steps

Indecision Choosing a

Major

Life Gets in the Way of

Goals

What We Heard From Student Research

Common Roadblocks on Path to Graduation


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Campus Interest in Guided Pathways Intensified by External Drivers

Source: “Social science research offers insights on pathways.” Community College Daily, February 2016; EAB interviews and analysis.

Compelling Reasons to Adopt, But Pause First

“These are the best of times for community colleges. I call it a Camelot moment. Pathways is “the next evolution of that…..”

Walter Bumphus, AACC President

(February 2016)

Top-Level Support

Public and Private Funding

Guaranteed Success ≠ +

! Budget Realities

Will we be able to afford the costs now or when our grant runs out?

Critical Questions for Each Institution

Mission-Alignment

Is this right for our students?

• Have we exhausted existing options?

• Can we help them succeed?

!

Implementation Preparedness

Are we ready?

• Back-office

• Faculty

!

FITW Grants $100M program to test innovative and evidence-based interventions that increase completion and scale proven practices for student outcomes (awarded 2014-15, proposed 2017)

iPASS $6M program funds technologies that improve student experiences through educational planning, counseling and coaching, and risk targeting and intervention (awarded 2015)


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Delivering Interim Update After Months of Dedicated Research


Where We Are Today

Studies, articles, toolkits, manifestos, and more about Guided Pathways

Research conversations with college leaders from across the country

Set of proven strategies to adopt and scale on campus

Literature Review Scoping Calls Testing Best Practices

Revising hypotheses based on member and expert feedback

How Did We Get Here?

100+ Number of college leaders interviewed for initial research phase

#1 Most highly-ranked topic in CCEF annual topic poll among all titles and roles

~50% Percent of interviewed institutions who have received grant funding

SUMMER 2016 SUMMER 2017

Key Themes

Crystallizing trends across research to formulate research focus


14 ROAD MAP

1

2

4

3


How Should We Prepare Our Staff to Redesign the

Curriculum?




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Complexity of Admissions Process Deters Applicants from Enrolling

Source: National Center for Education Statistics, “Digest of Education Statistics,” 2014; EAB interviews and analysis.

1) EAB data analysis across 45 two-year public community colleges for which application and enrollment data is available

Losing Students Before Classes Start

Campus Navigation Application

Placement Testing

Advising Financial

Aid

Orientation Scheduling

Payment

Our Enrollment Process From the Student’s Perspective

Director of Institutional Research, Community College (Mid-Atlantic)

We analyzed the steps students take from application to registration and had a flow chart with more arrows, dots, and triangles than I even want to think about. And I have three degrees.”

Process Audit Yields Troubling Results

Applicant Conversion Rates Declining1

54% 44% Fall 2007 Fall 2013


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Creating Campus-Wide Agreement about the Need for Guided Pathways

Strategy #1

Admitting There is a Problem

Invite staff act as “Secret Shoppers”

Illustrate enrollment pain points with data

Use input to inform process improvements

Invite staff to conduct service audits during peak registration period

Inform frontline staff of secret shopping audits

Ask secret shoppers to record experience with standardized rubric

Offer students an opportunity to fill out comment cards during onboarding experience

Review results as a student services division to identify themes

Include space to follow-up with student

Use input from comment cards and secret shopping audits to give kudos and feedback to frontline staff members

Include frontline staff in solution development

Use ‘customer service’ language carefully


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Students Can’t Assess “Versatility” of Early Courses

Hedging Student Bets


A Failure to Articulate

First-Year Math Options

• Business • Engineering • Humanities • Nursing

General Calculus

Statistics • Business • Humanities

Business Calculus

• Business

Possible Majors

Can’t switch to Engineering as a junior and still graduate in four years

Reducing Consequences of Exploration or Bad Choice

The curriculum can be difficult to navigate, and the advisors’ role is to be realistic about where a student’s choices can lead to. We talk to students early on and enroll them into classes that work for larger groups of majors.”

—Amy Treboni Director of University Exploration The Ohio State University


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• Biochemistry • Biology • Chemistry • Mathematics • Forensic Science

Colleges Condense Program Offerings to Ease Major Selection Decision

An Introduction

Meta Majors

Meta-majors in Brief

• A logical grouping of majors based on common requirements

• Early adopters: Florida State, Arizona State, CUNY Lehman

• 2012: Recommended by Complete College America in “Guided Pathways to Success”

• 2013: Florida state legislature adopts meta-majors for all of its community colleges

Now Launching Meta-majors:

• Valencia College

• Palm Beach State College

• Ivy Technical Community College

• Queensborough Community College

• Monroe Community College

• Macomb Community College

Valencia College’s Meta Majors (Sample)

Business STEM Health Sci. Public Safety

• Accounting Technology A.S.

• Economics A.A. • Human

Resources Operations Certificate

• Medical Office Administration A.S.

• Office Support Certificate

• Computer Information Technology A.S.

• Marine Biology A.A.

• Laser and Photonics Technician Certificate

• Network Engineering Technology A.S.

• Cardiovascular Tech A.S.

• Nursing A.S. • Magnetic

Resonance Imaging Certificate

• Health IT A.S. • Emergency

Medical Technology Certificate

Source: Source: “New Student Experience,” Valencia College, http://valenciacollege.edu/academic-affairs/new-student-experience/meta-majors.cfm, Accessed Feb. 2015; EAB interviews and analysis.

• Public Admin A.A.

• Paralegal Studies A.S.

• Homeland Security Specialist Certificate

• Fire Science Technology A.S.

• Correctional Officer Career Certificate


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Restrict Course Choice Now to Increase Major and Career Choices Later

Strategy #2


Fixing the Bugs in Meta-majors 1.0

Preset Schedule

Health Sciences, Term 1

English Literature

General education requirement

General Calculus

Required for all STEM majors

First-Year Seminar

Elective 1

Elective 2

Advisors: Introduce as Career Exploration Guide

Registrar: Mandate Preset Schedules for First Year

A Light Lift for Faculty

• Mandatory for all students, not just undeclared

• Class selection ensures timely academic progress

• Students can select major upon application

• Introduced to meta-majors at first-year orientation

Health Sciences

• Exercise Science

• Nursing

• Behavior and Health Science

• Occupational Therapy

• Radiology

• Students attend sessions on job opportunities related to majors in meta-major

Nurse Practitioner

Health Educator

Therapist

Radiologist

Academic advisors design clusters

No change to curricular requirements

• Required major declaration by 45 credits

30% Reduction in major changes since implementation

Results


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Valencia and Queensborough Strong Exemplars, But More to be Done

Room for Improvement

Taking Stock of the Meta Majors Approach

Business STEM

• Accounting Technology A.S.

• Economics A.A. • Human

Resources Operations Certificate

• Computer Information Technology A.S.

• Laser and Photonics Technician Certificate

Leverages behavioral economics: Significantly reduces number of options students must choose from when selecting an academic program

Health Related Sciences Schedule

BIO110 Fund. of Life Science

ENG101 English Composition I

PSY101 Psychology

Ensures versatility of courses: Minimizes risk of switching between like-majors during or after the first semester by reducing credit loss

Lacks personalized guidance to help students select program: No opportunity to take students’ goals, skills, and interests into account

Meta Majors

Pre-Set Schedules


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Goals, Skills, and Interests Tie to Interest Areas, Which Tie to Programs

Meet Charlotte

Reimagining the Incoming Student Workflow

Charlotte uses Navigate’s Personality Profile tool to explore community college pathways that map to her interests and preferred subjects.

Activities

Subjects 1

2 Navigate recommends ten interest areas for Charlotte based on her selections. She ranks her top three.

3

Charlotte views four new suggested programs based on her ranked interest areas. She discovers a program that fits her interests better than her previously selected program (Nursing). Personalized to student Guided decision support


22 ROAD MAP

1

2

4

3



How Will Guided Pathways Help Us Optimize the

Student Experience?



23

EAB Helps Danville Community College Uncover Major Student Barriers

Strategy #3

Identifying Processes Impeding Student Success

4 60% 0 Number of times new students were required to visit campus to complete enrollment process

Too Many Campus Visits Irrelevant Requirement Few Ways to Self-Serve

Percent of students who remained in their selected major after attending a program placement meeting

Number of opportunities for new Danville students to self-serve during the enrollment process

Placement Test

Program Placement

Advisor Meeting

Orientation

Cost of transportation

Time away from work

Wasted student time

Wasted staff time

Limited independence

Poor resource allocation


24

EAB Change Management and Technology Lead to Greater Enrollments

Streamlining Enrollment for Smoother Entry

+39 Number of additional students enrolled due to onboarding changes

$70K Revenue gained from additional enrollees in Fall 2016 alone

Fall 2015 Fall 2016

42.7%

47.3%

Applicant Conversion Rate

What They Did

Major Changes at Danville CC, Fall 2016

Reduced Number of Required Campus Visits

Enrollment Steps at Danville, Fall 2016

Placement Test Orientation

Complete required placement testing to

determine preparedness

Complete redesigned orientation program

(DCC ROCKS)

Self-service option to speed enrollment

Eliminates need for multiple campus visits

Confirms students in best-fit major based on individual inputs

77% Percent of DCC students logging into Navigate who completed all enrollment steps in Fall 2016

1

Introduced Navigate to Confirm Major Choice

Danville Directs Students to Platform Upon Entry 2


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Some Colleges See Pathways as New Center of Student Life and Support

Strategy #4

Source: Pueblo Community College, “Destination 2022: Imperatives for Student Success”; Sinclair Community College, “Fast Facts,” accessed Sept. 21, 2016; Paul Fain, “Small Grants, Big Impact,” Inside Higher Ed, Feb. 2016; EAB interviews and analysis.

Bringing Hogwarts to Your Campus?

Curricular Pathways Families at Pueblo Community College

Co-Curricular Activity Groups at CUNY Queensborough

Pathways Student Services Staff at Sinclair College

Financial Training & Grants at GSU-Georgia Perimeter

How to Create a Cohesive Identity

Examples of Relevant Co-Curricular Activities

Sample Titles of Staff Assigned to Pathways

How Panther Retention Grants Work at GSU

Prominently display Pathway maps in key areas on campus

Encourage all staff to start conversations with students by asking about their path

Consider unifying colors, mascots, etc.

• STEM Research Club

• Psychology Club

• Mock Trial Association

• Music Society

• Math Club

• Creative Writing Club

• Drama Society

• Academic Advisor

• Adjunct Faculty

• Enrollment Specialist

• Disabilities Services

• Librarian

• Academic Coach

• Coordinator

1. Enrollment staff identify seniors close to graduation, on track academically and have a small outstanding balance

2. GSU disburses funds to identified students

3. Recipients must attend academic and financial training

200% Cumulative ROI in tuition and revenue fees at GSU

96% Sinclair graduates rating college as ‘good’ to ‘excellent’

+19.2% One-year QCC retention rate over 2013-14 national average

+3% Anticipated uptick in Pueblo enrollments by 2022


26 ROAD MAP

1

2

4

3




What Do We Do to Implement and Scale

Guided Pathways?


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Combining Best Practices with Technology to Enable Guided Pathways

Our Vision

Onboarding survey insights capture personal skills, interests, and goals for enrollment

Intelligent Program Selection and Academic Planning Guidance

Smarter Onboarding Process Customized to Student Needs

1 2

Straightlined onboarding process makes first campus interaction easy to understand and complete

Dynamic onboarding pathway proactively connects students to campus services based on need

Whole-Student Profile

Academic skills

Career goals

Personal interests

Best-fit meta-major recommendations

Real-time, local career and salary data

Optimized scheduler to balance school and life

Flexible pathway updates term-to-term

Streamlined Student Experience

Redesigned Administrative Processes

Clarify Paths to End Goals

Help Students Choose and Enter a Pathway

Help Students Stay on Path

Ensure All Students Are Learning

Reorganize similar academic programs into shortened list of meta-majors

Align first semester curricular requirements between academic programs in same meta major to avoid credit loss upon switching

Empower advisors with simplified list of academic requirements if students are between majors in different pathways

Personalized, More Coordinated Campus Support

3


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New Model Offers Transformative Promise, But Technology Crucial to Scale

Strategy #5

Sources: American Association of Community Colleges; EAB interviews and analysis.

Bringing Guided Pathways to Life with Navigate

Guided Onboarding with Custom Enrollment Steps Individualized to Each Incoming Students’ Needs

Smart Academic Planning Matches Students to Best-Fit Careers and Relevant Courses

360º Advisor Dashboard empowers frontline staff to meaningfully reach cohort

Actionable Administrator View gives leaders relevant data to serve students and report on outcomes

Clarify Paths to End Goals

Help Students Choose and Enter a Pathway

Help Students Stay on Path

Ensure All Students Are Learning

Balancing structure with flexibility for part-timers to…

Empowering advisors as completion coaches to…

Highlighting the most relevant data for leaders to…

Providing personalized support at entry for all students to…

Pathways Project Pillars Navigate Platform Features


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Leveraging the Full Power of the Collaborative

National Best Practice Research and Network

50+ Best Practice Publications,

Toolkits, and Expert Presentations

• Preventing Early Attrition

• Turning High School Partnerships into Enrollments

• Reengineering Developmental Math

1500+ Site Visits and

Interviews with Frontline Staff, Administrators, and Students

Direct-to-Student Guided Pathways Platform

Put students on right path…

• User-friendly interface

• Powered by EAB analytics

• Platform design guided by behavioral science research and breakthrough research practices

…While providing personalized support from entry to exit

• Scaled communication tool for advisors and students to connect

• Administrator dashboard shows where biggest pain points exist

Dedicating Consulting and Change Management

Kickoff: Onsite Leadership Kickoff and Enrollment Pain Point Audit

Strategy Formation: Report on Key Opportunities to Improve Student Success

Implementation Support: Custom Build Teams and Implementation Blueprint

Ongoing Consulting: Leveraging Data Insights for Continuous Improvement

RESEARCH TECHNOLOGY CONSULTING


30 Upcoming Webconference in March

This session is the second in our Community College Grants Webconference Series. Join us to learn the top 10 myths related to identifying the right grants for your institutional needs. In this webconference, participants will learn strategies for determining institutional priorities, identifying right-fit grant opportunities, and putting your best foot forward in any grant competition. The content for this session will be customized to address the top concerns for all participants and their associated institutions.

Top 10 Myths in Community College

Grant Searching and Application Strategy

Tuesday, March 28

1:00 p.m. – 2:00 p.m. Eastern

Presenter: Meacie Fairfax

*Grant Directors encouraged to attend


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