5 super simple ways to dominate your ppc kw research w/ wordstream

7 Crazy-Effective Strategies to Create Clickable Image Ads

5 SUPER-SIMPLE WAYS TO DOMINATEPPC KEYWORD RESEARCHBY: ERIN SAGIN

Unsplash: https://unsplash.com/photos/glHJybGNt1M*

MEET ERINPPC EVANGELIST & COMMUNITY MANAGER AT WORDSTREAM

FROM BOSTON, MA

TWEET ME @ERINSAGIN

*

POLL: WHAT IS YOUR CURRENT ROLE?I WORK AT AN AGENCY, RUNNING PPC FOR VARIOUS CLIENTS

IM AN IN-HOUSE PPC SPECIALIST

I RUN VARIOUS MARKETING PRACTICES IN-HOUSE

IM A BUSINESS OWNER WHO RUNS HIS/HER OWN DIGITAL MARKETING

*

TRUTH: YOUR KEYWORD QUEST WILL NEVER END@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/t9OGCATN-vg

15% OF SEARCH QUERIES HAVE NEVER BEEN SEARCHED FOR BEFORE-GOOGLE@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/rmWtVQN5RzU

SO IM EXPECTED TO BE A MINDREADER, NOW?@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/oracle-cards-tarot-card-cards-tarot-437688/

YOU DONT HAVE TO BE CRAZY CREATIVE@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/gcsNOsPEXfs

EXISTING PROSPECTS LEAVE BEHIND PLENTY OF HINTS@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/8p4eL7fJXws

@ERINSAGIN @WORDSTREAM AND THERES NO SHORTAGE OF TOOLS

*Unsplash: https://unsplash.com/photos/IClZBVw5W5A

ERINS TOP 5KEYWORD RESEARCH TIPS@ERINSAGIN @WORDSTREAM

Unsplash: https://unsplash.com/photos/kSLNVacFehs*


KEYWORD RESEARCH TIP #1

GOOGLE ANALYTICS SITE SEARCH@ERINSAGIN @WORDSTREAM

WHAT ARE PEOPLE LOOKING FOR ON YOUR SITE?@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/magnifying-glass-increase-search-1374389/

IF YOUR SITE HAS SEARCH FUNCTIONALITY, TRACK WHAT PEOPLE ARE DOING WITH IT@ERINSAGIN @WORDSTREAM

*

GREAT FOR NEW KEYWORD, PRODUCTS AND LANDING PAGE IDEAS

@ERINSAGIN @WORDSTREAM

*

HOW DO YOU OBTAIN THIS INFORMATION?@ERINSAGIN @WORDSTREAM

*

TURN ON SITE SEARCH SETTINGS@ERINSAGIN @WORDSTREAM

*

DIVE INTO YOUR SITE SEARCH >> SEARCH TERMS REPORT@ERINSAGIN @WORDSTREAM

*



GET YOUR SPY ON@ERINSAGIN @WORDSTREAM

THERES NOTHING WRONG WITH A LITTLE GOOD-NATURED SPYING@ERINSAGIN @WORDSTREAM

*

LEVERAGE GOOGLES KEYWORD PLANNER@ERINSAGIN @WORDSTREAM

*Gratisography: http://gratisography.com/#people

INPUT YOUR COMPETITORS URL, RATHER THAN YOUR OWN@ERINSAGIN @WORDSTREAM

*

CHECK OUT SNEAKY, 3RD PARTY TOOLS@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/person-human-child-girl-blond-976759/

FOR EXAMPLE: SEMRUSH@ERINSAGIN @WORDSTREAM

*



STAY UP WITH THE TRENDS@ERINSAGIN @WORDSTREAM

GOOGLE.COM/TRENDS = MARKETERS PLAYGROUND@ERINSAGIN @WORDSTREAM

*

FIND TOP SEARCHES RELATED TO YOUR KEY TERMS@ERINSAGIN @WORDSTREAM

*

REGIONAL DIALECTS SHOULD IMPACT YOUR KEYWORD SELECTION@ERINSAGIN @WORDSTREAM

*

UNDERSTAND GEO-SPECIFIC LANGUAGE VARIATIONS@ERINSAGIN @WORDSTREAM

*



TAP INTO SEARCH QUERY REPORTS@ERINSAGIN @WORDSTREAM

SEARCH QUERY REPORTS ARE MY #1 SOURCE OF HIDDEN GEMS@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/diamond-sparkles-glitter-shine-739156/

SEE SEARCH TERMS IS BASED ON REAL SEARCHES@ERINSAGIN @WORDSTREAM

*

PERFECT PLACE TO FIND LONG-TAIL TERMS@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/nTqbkNSxICw

NEW AD GROUP/PRODUCT IDEAS@ERINSAGIN @WORDSTREAM

*Unsplash: https://unsplash.com/photos/qJ0zGkrE1Zg

AND TERMS THAT YOU NEVER WANT TO SHOW UP FOR AGAIN@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/crab-food-gourmet-788988/

ARE YOU RUNNING DSA CAMPAIGNS?@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/padlock-lock-chain-key-security-597495/

SEARCH QUERY REPORTS FOR DSAS ARE KEYWORD GOLDMINES@ERINSAGIN @WORDSTREAM

*

DONT FORGET: SHOPPING CAMPAIGNS YIELD QUERY REPORTS, TOO!@ERINSAGIN @WORDSTREAM

*Pixabay: https://pixabay.com/en/shopping-cart-cart-cart-transparent-1371193/

TAKE ACTION DIRECTLY FROM QUERYSTREAM@ERINSAGIN @WORDSTREAM

*



RIFF OFF YOUR SHOPPING FEED

ARE YOU AN E-COMM ADVERTISER RUNNING SHOPPING CAMPAIGNS?@ERINSAGIN @WORDSTREAM

*

YOUR SHOPPING FEEDS ARE CHOCK-FULL OF KEY PRODUCT TERMS@ERINSAGIN @WORDSTREAM

*

POP TOP TERMS INTO ADWORDS KEYWORD PLANNER@ERINSAGIN @WORDSTREAM

*

VOILA! KEYWORDS GALORE!@ERINSAGIN @WORDSTREAM

*

POLL: WHAT DO YOU WANT TO LEARN ABOUT NEXT?MORE KEYWORD RESEARCH TIPS

MOBILE ADVERTISING

CRO AND LANDING PAGE TIPS

SOCIAL MEDIA ADVERTISING

*

HAPPY HUNTING!


IMAGE SOURCESPIXABAY.COM

UNSPLASH.COM

GRATISOGRAPHY.COM

*

Unsplash: https://unsplash.com/photos/glHJybGNt1M**

*

*Unsplash: https://unsplash.com/photos/t9OGCATN-vg*Unsplash: https://unsplash.com/photos/rmWtVQN5RzU*Pixabay: https://pixabay.com/en/oracle-cards-tarot-card-cards-tarot-437688/*Unsplash: https://unsplash.com/photos/gcsNOsPEXfs*Unsplash: https://unsplash.com/photos/8p4eL7fJXws*Unsplash: https://unsplash.com/photos/IClZBVw5W5AUnsplash: https://unsplash.com/photos/kSLNVacFehs**Pixabay: https://pixabay.com/en/magnifying-glass-increase-search-1374389/*

*

*

*

*

*

*Gratisography: http://gratisography.com/#people*

*Pixabay: https://pixabay.com/en/person-human-child-girl-blond-976759/*

*

*

*

*

*

*Pixabay: https://pixabay.com/en/diamond-sparkles-glitter-shine-739156/*

*Unsplash: https://unsplash.com/photos/nTqbkNSxICw*Unsplash: https://unsplash.com/photos/qJ0zGkrE1Zg*Pixabay: https://pixabay.com/en/crab-food-gourmet-788988/*Pixabay: https://pixabay.com/en/padlock-lock-chain-key-security-597495/*

*Pixabay: https://pixabay.com/en/shopping-cart-cart-cart-transparent-1371193/*

*

*

*

*

*

Unsplash: https://unsplash.com/photos/glHJybGNt1M*Unsplash: https://unsplash.com/photos/glHJybGNt1M**

5 super simple ways to dominate your ppc kw research w/ wordstream

Marketing